As you already know Ulta has launched a new tier in their Ultamate Rewards Program for 2018 which is Diamond. Diamond Status gets us something we have wanted from Ulta for a very, very long time! Free shipping! Oh my god everyone throw their hands in the air and scream in joy. There are days, like today for example, when I just want one item from Ulta. This morning I woke up, noticed that MAC Studio Waterweight Concealer launched on Ulta’s site, and I instantly needed it. Currently New York is being hit by a snow bomb whatever the hell that is so, I’m not venturing out to Ulta to see if they have it in store and really, since the item is so new I probably won’t see it mid-month or so at my local Ulta. Hopefully Nordstrom or MAC stores get it but I really just felt compelled to buy it right away online. But of course, Ulta’s shipping limit sucks. You have to spend $50 to get free shipping and since the concealer is only half way there I felt compelled to add more stuff into my cart to get free shipping.
This is where things get tricky because 1. you either end up buying the one item and being extorted for a $6-$7 bucks to ship that one tiny item that you know damn well doesn’t cost that much to ship or 2. you head into a downward spiral of buying stuff you don’t need and checking out with $100+ dollars versus the mere $50 you need to get free shipping.
Well, now you don’t have to worry! If you reach Ulta Diamond Reward status you my dear friend get free shipping on orders of $25 or more. Well, mmm ok. This is where Sephora actually got things right and Ulta got it terribly wrong. This is rare as typically Sephora is the money grabber and Ulta is all about giving back.
You see Ulta Diamond Rewards MIGHT just prove to be an unattainable goal for many.
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