As you know Sonia Kashuk’s social media accounts have been mysteriously closing down. Allegedly Sonia is stepping down from her Target brand. I don’t see an official release about this news but a few people mentioned that she made an announcement on Facebook about it. There’s also one on her Instagram that states she’ll be stepping down as the creative director of the brand!

Update: Sonia’s line is now completely clearanced at Target and they will no longer be carrying the color cosmetics but makeup bags and brush sets will be available going forward.

I know as of now most of her social accounts are closed and soniakashuk.com leads to www.target.com. Where as before it lead directly to her official site.

Like many of you, I have been a long time fan of Sonia’s Target Makeup Collection. Her seasonal releases are stellar and her permanent collection is pretty darn brilliant as well. I’m just making a prediction but I think Target will likely keep Sonia’s products around however, I think it’ll be limited to her makeup bags and brushes. I’m doubtful they’ll be seasonal color collections as there once were and I feel at some point they may even completely eliminate her permanent line to make room for some other upcoming brand. I hope I’m wrong.

It comes with great shock that Bobbi Brown is also stepping down at the end of 2016 and now Sonia too? I wonder what other sad news the makeup world has in store for us before 2017 arrives.

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If you read the news yesterday you likely already know Bobbi Brown is leaving Bobbi Brown Cosmetics. It’s confirmed news that Bobbi will leave her namesake makeup brand behind at the end of this year much to my shock.

Bobbi’s an accomplished makeup artist but I’ll honestly say that when I picture her, I instantly think of her makeup brand. It’s the first thing that pops into my head when I think “Bobbi Brown”.

Bobbi Brown Cosmetics was started in 1991 and was sold to Estee Lauder in 1995 and since that time Bobbi has always been closely involved with the brand’s operations which is why this is such shocking news.

I look forward to seeing what 2017 brings for both Bobbi Brown personally and also Bobbi Brown Cosmetics because for a long time now the brand has staggered a little bit in my opinion. The introduction of celebrity faces like Katie Holmes and Kate Upton was one of the most interesting changes for the brand but also, I think we can all agreed that the line has been hit or miss for the past three years. The formulas on many items has seemed to have changed and the repetitive shades in each limited edition palette release has become a sore spot for fans of the brand. This Holiday season, there’s been a good deal of 25th Anniversary releases such as the Bobbi Brown The Nude Library 25th Anniversary Edition. I guess this was Bobbi’s way of going out with a bang!

Bobbi’s makeup line has been an inspiration to me and a fond favorite for many years. I’m curious to see where Bobbi goes in 2017 and what we can expect to see from her in the future. And most important as a fan of her brand, I look forward to see what Estee Lauder does with Bobbi Brown Cosmetics in the future.

What do you think of Bobbi Brown leaving her brand?

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Ulta.com has 20% off using promo code 404830 for non-prestigious brands! There’s also a printable coupon for in store use as well! Click here to get it.

Happy Shopping!

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The Tarte Rainforest of the Sea Volume II Eyeshadow Palette is now at Sephora.com 🙂

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Stila Glitterati Lip Top Coat is now available in full-size, Stila’s Heaven’s Hue Highlighter is finally here in full-size as well, and many other Stila Spring 2017 goodies have arrived today at Ulta.com!

Let’s take a look at the Stila Spring 2017 Collection below.

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