Holika Holika is a Korean brand with a Harry Potter-ish kinda theme. The stores are decked out in shades of purple and black, employee uniforms have a witch-y vibe, and the brand takes lotions and potions to a new, magical level. I think the entire magic, witch, goth theme draws alot of attention and gives the brand its own little niche plus chalk up the traditional kawaii packaging that Korean and Asian brands in general embrace and you have yourself a happy helping of fabulous for makeup junkies.
I’ve reviewed a few Holika Holika products and today I hauled out the Holika Holika Aqua Petit Jelly Blusher that I picked up a several weeks ago. This blush will remind you of the packaging of the Aqua Petit Jelly I reviewed a few months ago.
Take a look!