Yes, I’m that girl. The one obsessed with purchasing Victoria’s Secret Beauty Rush goodies. How can you resist? They purposely tempt you with little buckets of makeup joy as you head for the register to pay for your purchases. They glare are you, whispering to take them home as you patiently wait in line.
Seriously, there’s some strategic calculations going on here so when you see a display of Beauty Rush by the cash register, just know it’s a marketing trick to tempt you and MAKE you buy them.
It could prove even more tempting now that the line has relaunched with a brand new look!
Take a peek!
Makeup Gods be with you at the register when you’re struggling with that 4 for $20 price tag, knowing you really don’t want to dish out $20 but doing it anyway!