The Muse on Etude House’s Blog!

A few weeks ago I had reported to you that my article on Etude House’s Spring Collection was published on a popular Korean media site.

Today a very kind reader, jkim, brought to my attention that I had made an appearance on the Etude House’s official blog plus made a second appearance at The Daily Cosmetic.

Jkim was totally gorgeous enough to translate the entire article for me and I’m eternally grateful to her for it! Thanks lovie! The Muse hearts you in a major way right now!

I thought I’d share with what was said in the article! I’m EXTREMELY proud of the large community of Asian readers I have at Musings and it just tickles me that I’m recognized for that on Etude House’s blog and The Daily Cosmetic!

Check it:

etudehouse

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Etude House Breaking Down American Walls!
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American Women Learn About Etude House Through Blogs

????????? [email protected]

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??? ??.

Etude’s famous Korean cosmetics are slowly breaking down the steep walls of Asia and
the U.S.

???? ?? 5 ? ? ???? ??? ????? ??? ??? ??? ???? ???
????? ?? ?? 2 ? ? ???? ??? ???? ??? ??? ???? ?????.

Five years ago, Etude created the Etude House brand within Korea with a new concept
and products that recaptured women’s hearts. Now, for the last two years, the company
has successfully entered various Asian markets.

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??? ??? ???? ?? ??? ???? ????? ???? ? ?? ??? ????
???? ??.

But it hasn’t stopped there. Now, with American women learning about the products
through various American blogs, Etude House is beginning to transform itself into a
global brand.

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?? ?? ???? ?? ??? ??? ????? ??? ???? ?? ????? ???
?? ??.

In particular, for a domestic (Korean) brand to move beyond Asia and reach American
consumers is extremely rare but it’s proving itself not to be an exception even to a
cosmetics powerhouse like the U.S.

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Etude House products shown here in an American blog

? ?? ??? ‘Cosmetic w.’? ?? ? ?? ??? ???? ??? ?? ?? 80 ?
??? ??? ??? ???? ???? ?? ??. ??? ???? ??? ??? ???
??? ? ? ??? ??? ?? ???, ???, ????, ???? ? ? 10 ??? ???
??? ?? ?? ??? ???? ??. ??? ??? ??? ????? ? 140 ? ??
??? ?? ??? ??? ??? ?? ??? ?? ? ? ???.

Referring to herself as a “Cosmetic w. (whore)” for her obsession with makeup, this
woman reviews an average of 80 products a month on her blog. The Etude House
products she reviewed came from this Spring’s new Peach line, which included the Pore
Erasing Peach Base, blusher, eyeshadow, lipgloss, etc. In all, around 10 products -
practically the entire line. There are nearly 140 comments total on all of her entries
regarding Etude, proving the popularity and interest of these products.

??? ??? ??? ??? ?? ?? ??? ??? “? ???? ??? ???? ???
??? ?? ?? ? ?? ?? ????(it’s wonderful, brillant primer and the price is
ridiculously inexpensive for such a great product)” ?? ???? ??? ??? ???
?? ??. ? ???? ?? ? ??? ?????“?? ???? ?? ????? ????
?? ?? ? ???? ???”? ??.

In her review of the Peach Skin Pact and Pore Erasing Peach Base, she sang its praises
by saying, “It’s wonderful, brillant primer and the price is ridiculously inexpensive for
such a great product” (sic). Ji Eun Yang, a college student who visited this blog, said
“I’m really proud of the fact that Korean cosmetics are starting to gain recognition all
over the world.”

??? ??? ??? “???? ? ??? ?? ??, ?? ?? ??? ?? ???
???? ????”?, “???? ? ??? ? ?? ??????? ?? ?? ? ??
??? ????? ??? ?”??? ???.

The Etude marketing director stated, “In today’s world, where ‘global’ is a big buzzword,
we were able to reaffirm the possibilities for Etude’s international ventures,” adding, “We
plan to develop fresh new products that will win the hearts of not only Asian consumers
but of those in the entire world.”

- ??? ? ????????, ?? ?? ? ??? ?? -
2008-05-19 ?? 2:17:00 ?thedailycosmetic.com

If you have a language pack installed you should be able to see the characters if not you’re likely seeing lots of question marks! Just read between the question marks for the English translation!

You can see the original story, in all it’s glory, by clicking here!

A big, big thanks to jkim for bringing this to my attention and for doing the translation!

I look forward to bringing you future reviews on all good things Korea! As you already know I love me some K-Drama icon wink So expect more K-Drama reviews too!

17 Comments

Making the Most of Urban Decay Primer Potion

I recently decided to risk life and limb by sawing open my Urban Decay Primer Potion.

Kids, don’t try this sh*t at home!

The bright idea to try this stemmed from my desperation for Primer Potion. My sister is out of town this week and I know I won’t have much time to head to Sephora to nab a new bottle and ordering online isn’t an option considering that it’ll take days to get here!

My schedule is booked solid this week with work, life, and everything else so yesterday morning I realized I was most definately out of primer!

My god the horror of it all!

My shadow creases in a sincerely major way be it Summer or Winter but its particularly bad in the humid weather that we are having. So as I pumped, pumped, pumped away this morning (you know what I mean if you’re a UD primer user) I realized that the good old tube of primer has reached it’s cash in date and was headed towards the rubbish bin!

My unsuspecting tube of Urban Decay Primer Potion!
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When I came home later that night the bright idea to SAW open the tube came to me! It was a like a bright light bulb going off in my head! Of course! I’d just saw open the tube easily like I’ve seen performed on other blogs and mounds of primer would await me.

Yea…right.

My ass. Excuse my french icon smile

This is not a matter of simply sawing open the tube! This takes some sincere sweat, blood, and tears to do! Holy crap it was like a cardio work out just to get the bloody thing apart! I swear I must have been there 10 minutes at least sawing away with my dull kitchen knife! I couldn’t help but think how proud freaking Michael Myers would be of me!

All yur primers are belongs to me biatch!
michael myers

Tools of the trade! Yes, this is what I used to hack the thing apart!

After narrowly missing slicing my thumb off and just grazing it enough to spurt blood all over the place I finally got the tube sliced open!

Starting to saw!
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Slowing getting there!
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And low and behold inside laid nirvana. You can watch videos, you can view pictures but nothing prepares you for the first time you saw open your very own tube of Urban Decay Primer Potion. Angels sung, birds chirped, all was right with the world again.

Holy COW! L@@K at all that primer!
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And some more……….
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After some major scoopage!
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Sincerely, there was at least enough in the upper part of the tube to last me the rest of the month if not more!

Sadly, after the workout of cutting the top half open I wasn’t prepared for doing the bottom half. It was suggested on a video tutorial to slice not only the top but the bottom as well but the Muse has an attachment to her fingers and since she survived the first round of hacking she decided it was best to call it a day!

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Do I recommend slicing your tube open?

Hells no!

This is sincerely hard, dangerous work! I’m thinking that $25 USD for a dual package of primers isn’t too bad a price to pay to keep all my fingers on one hand!

If you value your limbs I say don’t try it! It’s seriously a chore and I was just desperate!

Have you ever cracked open your tube of UDPP?

Considering it?

Love your fingers as much as the Muse loves hers?

Tell me all about it!

I’m thinking next time it would be easier to get a straw, stick it in, and suck the remaining potion out!

Better ideas anyone?

A most happy ending!
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78 Comments

Beauty on a Budget Week: Physicians Formula Mineral Wear Cream Foundation and Concealer Review

Before I begin my review today I think it deserves a mention that I have a serious love affair with Physicians Formula cosmetics. I’ve been using the line since I was a wee teenager and have always felt they have released many products that pack a mighty fine bang for your buck! One of my favorite powders by Physicians Formula made it into my Year End Review for 2007. The line contains some seriously superior products with a really great price tag and it’s probably one of the very few drugstore brands that I trust with my money!

On to the review……

Physicians Formula has been very busy lately releasing all sorts of interesting products such as mineral wear and an organic range of cosmetics. I’ve neglected the line for a bit as I have a few staples that I normally stock up on and as I run low I always have a back up so it’s rare I need to venture into a drugstore to purchase any of the line.

Imagine my delight when I came across a big old display of Physicians Formula at the Walmart empire while shopping with my sister!

One of the first items that caught my eye was the Mineral Wear Cream Foundation. Why did that catch my eye first? It had a free gift attached. The Muse likey free gifts.

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I’ve been searching for a new foundation for a while now. I use Morgen Schick Hide and Highlight palette as my main foundation but for some reason I haven’t been able to achieve the flawlessness that the palette normally gives me. My search has taken me on an endless stream of trying and ditching products rapidly as of late.

When I noticed this foundation I figured it was worth trying out for the price plus…did I mention..it came with a free gift!

This foundation is awesome. Oh my god the Muse loves it. It MAY be a tiny bit drying to some but I found it pure perfection. Silky, smooth, easy to blend, amazing coverage and takes my skin from dull to flawless in a snap! Plus did I mention it came with a free gift and it’s cheap as a day chips too? Are you in love with it yet?

One of the main things to love about this foundation is the uber awesome packaging. It comes in a squeeze style tube that has an attached sponge applicator. Squeeze a little bit of product on to the sponge and begin application by running the sponge across your face. I found that the sponge worked great at applying the product evenly and I didn’t have to touch my face a single time to blend! Coverage is amazingly good and my dull skin takes on a very nice smooth, radiant appearance in preparation for my blush. You can apply a very sheer amount if you desire or build up coverage as you see fit. The sponge applicator makes the coverage you seek easy to apply and blend.

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The formula is very creamy but does feel somewhat dry once applied this could be because it dries matte but this didn’t sway my good opinion. The product is Talc-Free and claims to be fantastic for extra sensitive skin that are prone to break-outs.

Coverage lasted all day and I had no oily eruptions in the humid weather. The foundation felt weightless and breathable in the warm weather plus I looked put together and gorgeous all day!

The shade I tried was Creamy Natural which is a nice fair shade that will compliment medium fair skin tones. I stupidly didn’t pay close attention to the other colors available so I can’t say for sure if any shades are available for yellow skin tones or darker skin tones. The entire collection always appeared to cater to the fairer skin tone but maybe I haven’t paid enough attention when making my color selections.

The prepackaged foundation had a free gift as I mentioned earlier on which was a concealer click pen. I’ve tried Physicians Formula concealers prior to this and loved them but I’ve never tried this particular concealer. Turns out it’s a very good concealer. My favorite packaging for concealer is a click pen so of course I’m all on board when it comes to that style packaging! The concealer comes in a small pen, click a few times to get the product following, swipe on, pat into place and you’re dark circles are covered up and you appear awake and well rested once again! The formula is creamy and moisturizing plus it blends beautifully so minimal tugging is involved during application. All in all a very nice little concealer for the price!

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The entire package cost me $9.48 USD and that’s probably the least amount I’ve ever paid for foundation and concealer in my life. I normally spend close to $30 USD for concealer alone and an additional $40-$50 for foundation. Imagine my surprise and delight that I got both a great foundation and concealer packaged together at least 80% lower to what I’m normally shelling out for product.

In all seriousness if you’re currently on a budget or you’re just looking for a cheaper solution for foundation and concealer this little package can’t be beat! I’m unsure how long they will package the two items together but even purchased separately you’re still saving yourself some serious cash!

I’ve a big supporter and believer in purchasing high end concealers and foundations. I truly support designer brands when it comes to both considering that I get better results, longer wear, and excellent coverage from counter brands! However, Physicians Formula gets a big Muse Approval for purchase as it sports all of the following bang for your buck:

  • Long-Wearing
  • Creamy, Moisturizing Formula
  • Ridiculously Cheap Price Tag
  • Excellent Packaging (Sponge Applicator, Click style pen)
  • Perfect Matte Finish for Summer when skin tends to become oily

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All in all I’m very happy I picked this up and I recommend trying it out for yourself! You can’t break the bank by at the very least testing it out for yourself!

The Muse is all over Mineral Wear Cream Foundation and Concealer from Physicians Formula! We have a winner here!

Use this already?

Love it?

Love Physicians Formula?

Want to try it?

Tell the Muse!

museotherposts

Click here
to join in on the discussion of what your Beauty on a Budget finds are!

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Beauty on a Budget Week

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Since the world as we know it has taken a nose dive and gas prices have risen up to $4.95 USD per a gallon and the future of the presidential election is the biggest mystery since Elvis appearing on a slice of whole wheat toast I’ve decided that we must have a Beauty on a Budget Week!

Yes kids, now is the time to take responsibility for our money and hope for the best.

And everyone from England who’s groaning about the ridiculously low cost of gas should know we yanks are spoiled and $4.95 USD is damn expensive!

The moral of the story is today my sister brought me to Walmart (I should say a few days ago as this was written a bit ago! Sorry ’bout that peeps!) as I kicked, screamed, and pleaded with her to PLEASE DO NOT TAKE ME TO WALMART FOR THE LOVE OF GOD AND ALL THINGS GOOD AND HOLY!

I hate Walmart.

With a passion.

I really do.

Sorry if you love it.

I simply hate it.

It’s a giant space filled with really cheap stuff…I mean seriously cheap….I mean tacky cheap….I mean….ok I’m being a bit dramatic…you get the point. Aside from that I won’t get into what an evil empire it is!

Anyway. She’s going on holiday shortly and needed a few bits and bobs so somehow that translated into “Let’s go to Walmart!”

And it turned into a day trip with her, my best friend Jai, and myself. Praise Jebus that Jai came along for the ride! I mean seriously who else could I trade catty remarks with while browsing the aisles of really cheap crap laying around Walmart.

I’ve no idea how we got invovled in this road trip but obviously we had nothing better to do with our fabulous selves aside from following my sister around while she loaded her cart with enough stuff to cloth, feed, cleanse, and make up an entire country.

Since Jai and I drew the line at following her into the clothing department (our eyes were burning enough already imagine if we were presented with racks and racks of cheap clothes???) we wandered into the cosmetic aisles and amused ourselves with really cheap drugstore cosmetics.

And as we browsed we decided that we’d spend some bucks on really cheap drugstore finds and do an article on all the cool or maybe not so cool stuff we found!

So since inspiration struck in the middle of the cosmetic aisle at Walmart I’ve decided to bring you a week in review of really cheap, Beauty on a Budget finds!

You’ll see a new Beauty on a Budget review each day for the next week (or until I run out of crap to review).

In all seriousness, catty comments aside, I think it’s a great way for me to broaden my horizons and see what else is available that can’t be found at Neimans, Saks, Sephora, Nordies, or the inside of Japanese, Korean, and Singaporean drugstores.

It’ll be a real learning experience for me!

It’s a great essential guide for you as well since these may be a few items you might have wanted to try but like me have been burned one too many times by drugstore brands and have passed them by chalking them up as money well NOT spent.

I’ll be featuring many items I’ve passed up MANY times that I’ve wanted to try but have been highly skeptical of!

I hope you’re excited to learn more about these items and hey maybe I’ll find something in this pile that I actually really do LOVE!

What are your Beauty on a Budget favs?

Share ‘em with the Muse!

54 Comments

MAC Volcanic Ash Exfoliator Review

My Mum always said never judge a book by it’s cover but I imagine she didn’t have MAC Volcanic Ash Exfoliator in mind when she sprouted those words of wisdom.

Have you seen this stuff? It’s disgusting. This stuff is absolutely rank. It’s a gooey mess of black sludge that will bring to mind the very worst budget horror films to the forefront of your feeble little brain.

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But, as with all things, it appears my Mum was somehow right when she gave me that Mr. Roger’s mentality speech about how something might look bad but that didn’t necessarily mean it was bad.

Go Mum!

Even though MAC Volcanic Ash Exfoliator looks like it was scraped from the bottom of a rotting pile of garbage that does not account for it’s awesomeness. And boy oh boy is it awesome.

So this here blends volcanic ash with sugar crystals and Bob’s your Uncle you have a face and body scrub! How’s that for cool? Now you can run around and tell your friends how your skincare sports volcanic ash in it! If that does not make you the coolest kid on the block all hope is lost people!

It’s black, it’s gross, but turns out it smells heavenly. Go figure. The contradiction is too much to wrap my little mind around! I really love the smell! I can’t describe it too well but it’s half floral, half herbal, a bit foody and all good!

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The consistency is a cocktail of slippery and oily fun. It contains a healthy dose of sugar crystals to scrub the dead skin cells off your face, elbows, knees, and just about anywhere else you’re seeking smooth, gorgeous skin!

I’ve only tried it on my face for the better part of the week and promptly made it my business to grab a second jar of it before it’s gone from the shelf for good.

Dear MAC, many of us would appreciate it if this was added to the permanent catalog! Thanks so much!

-the Muse and friends.

I can’t stop touching my face after I’ve used this. It feels so smooth and lovely! I’ve used this three times last week and I’ve noticed a vast improvement of the pesky blackheads that take up residence on the tip of my nose.

A little goes a long way so the generous size jar should last you a few months especially considering you won’t be using it daily. $19 USD gets you a big old 4.5 oz/133 ml bucket of this stuff and I’m sad to report it’s completely sold out at MAC’s website but do check around other sites or head on in to your local store to nab it while the going is good.

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After three uses I noticed a vast improvement in my dry, oily weird-o combo skin I sport in the Summer. My skin is now beautifully smooth minus my dry, patchy cheeks and oily forehead! Thanks MAC!

I happened to notice after use that my latest obsession, Urban Decay’s Surreal Skin Mineral Makeup, is applying way better than ever before! Good news for the mineral foundation users this will make a perfect prep scrub in the shower!

This is easy enough to use and no prior brain surgery training is required. Wet your face, take a small amount of product and begin rubbing it on with gentle circular motions. As you rub you’ll notice the crystals begin to disappear and the scrub slowly foams up some. I keep scrubbing for about a minute or two and rinse with cold water. That’s it! Done! Beautiful skin all prepped and ready for your moisturizer and makeup!

MAC Volcanic Ash Exfoliator is a winner for the Muse! I have two jars stocked in my washroom closet and I’m thinking I may need a few more if this won’t be making a reappearance anytime soon!

This one gets a hearty Muse Approval for purchase!

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Go get it girls!

Love it?

Tried it?

Want to?

Tell the Muse!

Update:

It took me a few but I finally firgured out what was niggling at the back of my head about MAC Volcanic Ash Exfoliator!

It quite reminds me of Lush Coal Face!

It smells similar and does pretty much the same thing coal face does aside from the fact it’s a liquid scrub and coal face is a solid form!

So the good news is if you fail to find MAC Volcanic Ash Exfoliator at your local counter or freestanding you can head on over to Lush and grab yourself a chunk of coal face to comfort yourself with!

L233 lrg

19 Comments