The Maybelline Pure BB Mineral Collection is kinda old news in Japan. Its never been released in the US but it did make it’s way across much of Asia upon release.
It happens to be one of those products that throws around “BB” in the title to garner attention but really that’s not a reference to the formula being a BB Cream. I notice the words BB Cream and BB seem to float around a lot when it comes to foundation and base products.
Japan typically releases new products prior to us with different names. For example, our new Bouncy Dream Blushes are called Jello Glow in Japan. I’m mentioning this because I was curious if we might see this BB Mousse pop up here in the US at some point. We sorta have in the form of Maybelline’s new foaming foundation but…packaging is different as well as formula slightly.
I find Maybelline products exceed quality in terms of pigmentation and formula in Japan versus much of the catalog products we have here in the US market so I expected Pure BB Mineral BB Mousse to be something I rejoiced in but sadly it didn’t quite happen that way.
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