Holika Holika Gudetama Lazy & Easy All In One Master is a new all-in-one multitasking toner and essence that launched with the Holika Holika Gudetama Collection. For some reason, Gudetama blew up this year. For those not familiar with the character, he’s a creation of Sanrio and happens to be one of the most depressed egg yolks you’ll ever meet. Well, technically probably one of he only ones you’ll ever meet. He’s the equivalent of Marvin from Hitchhiker’s Guide to the Galaxy as he has the same woe is me, depressed attitude that Marvin has! Or he might just remind me of myself on a Monday morning!
He’s been around since like 2012 or something but he’s suddenly appearing everywhere! Loungefly has an upcoming selection of purses and totes they’ll be doing with Gudetama mopey little self on them and Holika Holika has a complete makeup and skincare collection they released inspired by this depressed little egg yolk!