Are Ulta and Sephora Exclusives a new makeup trend we’ll start to see happen in the future?
Recently, Tarte intentionally or unintentionally started a new trend by introducing their Rainforest of the Sea Summer 2016 Collection exclusively at Sephora. This was an extensive collection that includes a range of lip, face, eye, and skincare products. But wait there’s more…! Tarte also introduced their new Double Duty Beauty Collection exclusively to Ulta which also included a completely range of makeup. Both collections are quite large!
Now we’ve seen exclusive products here and there in the past both two complete collections? Unheard of until now.
Fast forward to this past Sunday when Too Faced launched their Peanut Butter and Jelly Palette as well as their new La Matte Color Drenched Matte Lipstick on their website and Ulta. Both the palette and the lipsticks are only available at Ulta and on Too Faced’s own website. So no, Sephora won’t be getting either product. We have yet to hear if Sephora will get an exclusive selection of products from Too Faced as well but I think it might be safe to say that they’ll be something cool in the works for Sephora and Too Faced fans.
I do wonder if they’ll be more brands that will start introducing two separate collections one of which can be purchased at Ulta and the other at Sephora.