June 2, 2021

Etsy Acquires Depop for $1.6 Billion

And in today’s mergers and acquisitions…no, we aren’t going to talk about the Ordinary for once! Instead let’s talk about the fact Etsy acquired Depop for a nice billion dollars and some change. I will readily admit I’ve purchased many different pieces of clothing on Etsy but Depop is the biggest pain in the ass to use.

Ok, so let me explain better…

Ya know how you go to TJ Maxx and you really have to dig around to find stuff. It drives me mental that TJ isn’t laid out like a traditional store with everything tidy and organized. It reminds me of a flea market. I love to vintage shop especially for antiques but digging around on racks of stuff at TJ drives me up one wall and down the other. That’s Depop for me. You’ll be searching for something unique and cool and your search results will come up with cheap Polo T-Shirts for $15.

I simply don’t get the joy out of Depop that I do from Etsy.

That being said, Etsy saw an opportunity and jumped on it as the secondary market is actually doing really well in the Gen Z demographic. There’s been quite a bit of interest in the second market. Vestiaire Collective received a $216 million investment and Vinted received a fresh round of investment made pre-money valuation rise to 3.5 billion euros.

Are you a Depop user?

Maybe Etsy’s influence will make Depop a better place to in the future!

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June 2, 2021

Ulta Beauty Joins the 15% Pledge To Showcase More Black Owned Beauty Brands

News broke that Ulta is joining Macy’s and Sephora in the 15% Pledge! This is wonderful new for black owned beauty brands! The pledge was created by Aurora James and mandates that participants provide at least 15% their shelf space in stores (and online) to Black owned brands.

15% doesn’t seem like a lot but it’s a huge move forward for black businesses especially ones in the beauty industry who have been very overlooked. Quite a few luxury retailers such as Sephora and Bluemercury made the pledge a while ago so it’s nice to see Ulta joining in.

“We�re proud to join the 15 Percent Pledge to drive equity across retail and look forward to partnering to amplify underrepresented voices in beauty, increase access to and opportunity for Black-owned brands and, of course, grow our ever-evolving assortment to holistically impact change.”�-Monica Arnaudo, chief merchandising officer for Ulta Beauty.

Ulta plans to diversify by carrying an assortment of black owned brands in the next several months and even promised at some point will double the number of brands on their shelves that are now currently offered. Ulta has a huge assortment of black owned hair care brands but I’d love to see them bring in more color cosmetic ranges! They already carry a few such as Juvia’s Place, Beauty Bakerie, and Uoma Beauty.

Ulta has a lot of going at the moment from their deal with Target to the fact their sales grew an over 60% last quarter! They continue to stride forward with a lot of important changes that benefit their consumers.

This is just baby steps right now. As I said in my post on Instagram we still have a lot of work to do but so far, I’m very happy with the way brands have been progressing and keeping promises they made back in April during the Black Lives Matter movement. I’m excited Ulta join others in promoting and bringing attention to more black owned brands. It’s the first step in many we need to get black beauty brands the recognition they deserve!

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June 2, 2021

Here’s Some New Beauty You Need from Sephora

I receive a small commission if you shop through my link.

Wakey wakey friends! It’s mid-week! What? How’d we get here? I indulged myself this morning and slept 15 minutes extra and I also skipped my 2 mile power walk (I’ll prob do it later though as I feel some sense of guilt if I don’t do it because I’m weird and stuff)! As you might know I wasn’t really feeling myself yesterday night and I’m not quite back to 100% today either but I’ll get there. It actually felt kind of good just ignoring the alarm and enjoying that 15 more minutes of rest! It’s ok not to be ok sometimes ya know? I’m too hard on myself sometimes and I forget I don’t always have to be Miss Mary Sunshine as my sister dubbed me. But that’s me…I’m always smiley, laughing, happy so being a bit down is weird for me! It makes me feel a little lost. Thanks for your comments and encouragement on IG! It really made me feel better about my little pity party. I didn’t want to burden anyone with my silly sobbing but you guys totally came through for me 🙂

NOW!

On with the makeup!

Here’s some new beauty you so totally need from Sephora.

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June 2, 2021

KVD Beauty ModCon Liquid-Gel Blush For Those Doll Cheeks This Summer

I receive a small commission if you shop through my link.

KVD Beauty ModCon Liquid-Gel Blush ($26) is a new lightweight liquid-gel blush with a dewy finish that provides shimmer-free, weightless, natural color to cheeks. Available in four shades this vegan and cruelty-free blush is available in four shades for Summer 2021.

Doll cheeks for the win!!!!!!!!!!!!

I’m embracing all the dolly things this Summer. Doll dresses, doll makeup, doll lashes…! Try to stop me! My new thing is pairing up Tarte Lights, Camera, Lashes with Maybelline Lash Sensational Sky High Mascara. I’ve sort of given up hope that I’ll ever get the hype that surrounds Lash Sensational Sky High Mascara! It doesn’t really do this wonderful thing everyone claims it does on Tiktok, Instagram, etc…! I was pretty determined to make it work and the only good application I get from it is when I pair it with something else as the last coat in my application. I pull it through my lashes after Lights, Camera, Lashes and it adds a bit more volume while separating my lashes. Good doll look!

Anyway, back to the stain! I’m ever always a big supporter and fan of gel blushes and stains which makes me want to try this out! I’m a little meh on the dewy finish but that’s tameable with a bit of powder. If it’s as pigmented as they say this tube will last ages (0.40 oz).

Shades include:

  • Glowlita (dusty rose)
  • Glasscase (vibrant raspberry)
  • Dewality (vivid coral)
  • Luminary (peachy beige)

Kat may be gone but the brand isn’t given up on Lolita I see!

Oh by the way…curious what Modcon means? Me too! Apparently Modcon stands for Modern Contour a new breakthrough formula that adds depth and dimension to your face….! Ooooooo! Dunno if a liquid gel is going to do all that but I’m game!

KVD Beauty ModCon Liquid-Gel Blush is available now.

Will you try it?

Where to buy

Nordstrom

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June 1, 2021

Are We Here for a Harry Styles Makeup Collection?

The beauty airwaves are alive with the news that Harry Styles is coming our with a makeup and fragrance collection soon According to reports Harry has allegedly filed a trademark under the “wholesale of perfume and cosmetics” category. Harry’s name is listed as well as Emma Spring, his former personal assistant.

One Direction had a few fragrances several years ago if you recall.

There are some hardcore One Direction fans out there and many of them love Harry Styles so this might just take off. We have no way of knowing if and when this will happen. Filing a trademark is just the very first baby step in launching a full-on beauty brand. This could be a year or two down the road or it may not even happen at all.

I do know I’m somewhat shocked celebrities have jumped on board with beauty lately as the bubble really has broken and now seems like the worst time to become involved with a beauty brand. But it doesn’t seem to stop celebs like Selena Gomez, J-Lo, Halsey, and more from launching beauty brands.

2020-2021 has definitely been the year of the celeb beauty take over.

Are you here for a Harry Styles Makeup Collection?

If so, what would you like to see from it?

I wouldn’t be averse to see what Harry can do with a fragrance!

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