E.L.F. Hydrating Gel Melt Cleanser is one of a few new hydrating skincare options that E.L.F. Cosmetics launched for Spring 2016. I think E.l.F. Hydrating Gel Melt Cleanser will become instantly recognizable if you use Clinique Take The Day Off Cleansing Balm as this is what I’m hearing it most compared to. I have yet to try out Clinique’s formula so I can’t really compare but I do use Banila Co. Clean It Zero Cleansing Balm and E.L.F.’s formula is quite similar to this beloved, Korean favorite.