What was your last blind fragrance purchase? Or do you eve blind buy fragrance? I do. I admit it. I don’t necessarily need to smell to know if I’ll like it or not. I’m typically pretty lucky with online fragrance purchases.
The thing is, I don’t like being overwhelmed at fragrance counters. I think people that work in fragrance are even MORE aggressive than ones that work in makeup. I typically leave Neiman Marcus smelling like a weirdo because everyone and their mom misted me with the latest and greatest fragrance when I was just there to smell one single thing. For example, I recently went in to smell the new Jo Malone Herb Garden Collection because my friend Justin expressed loving them so much. I was very quietly sitting in front of the display and trying to get a feel for the fragrance when suddenly, out of nowhere, there separate people tried selling me three other fragrances I wasn’t even interested in. Sadly, I was unable to complete my Herb Garden experience or purchase because I hightailed it out of there since they were so very aggressive.
This is why stores, in my opinion, lose sales. Slow and steady wins the race people! Needless to say, this is why I tend to blind buy fragrances online!