How darling is the It Cosmetics Love is the Foundation Brush ($30)? This cute, sweet heart shaped brush takes on a very serious cause as the It Cosmetics Love is the Foundation Brush was created with Breast Cancer Awareness Month in mind. The lovely thing about the It Cosmetics Love is the Foundation Brush is the fact that with each purchase of the brush It Cosmetics will donate a brush to America Cancer Society’s Look Good Feel Better Program which helps women face the effects of cancer treatments with confidence. To date It Cosmetics has donated over 10 million dollars in products to this cause!
“I wanted a brush that inspires all women to be their most beautiful and to feel their most beautiful,” says co-founder and CEO, Jamie Kern Lima. “The Love is the Foundation brush helps others improve their confidence, look good and feel better, too.”
Take a look!