Did you think KVD was done for good? Think again! KVD Good Apple Skin-Perfecting Hydrating Foundation Balm is one of the brand’s newest foundations. This creamy, hydrating, lightweight balm has a matte finish and contains apple extract that helps to moisturize skin. It launched a very short time ago and ended up going viral on Tiktok soon after and it’s been sold out ever since. I honestly though that KVD would have a hard time making a come back but the fact this out as quickly as it did proves they might just have a trick or two still up there sleeve.

This foundation has been hyped up and so well reviewed and raved. I had some suspicions to be honest as the constant raving about the amazing coverage and the lightweight feel had me raising a brow. Here’s the thing…

Cream foundations like this can be a make or break situation as for me I’d say mostly break. I always, always want to love these. They are created with drier skin folks in mind! This particularly has a “fresh matte” formula and keep in mind these aren’t the mattes our mama and grandma more. The matte finished has evolved! It’s cleaner, it’s fresher, it’s smoother, and it isn’t as drying as it once was. It’s also typically easy to apply and doesn’t adhere to drier areas. I’m not nearly as scared of mattes as I was several years ago. The finish has greatly improved over the years. When it said “fresh matte” finish I wasn’t turned off in the least by that!

Now, keep in mind, I haven’t tried KVD Good Apple Skin-Perfecting Hydrating Foundation Balm and I probably won’t for a few different reasons. First off, cream foundations in a pan never work for me. They always look really bad! Typically they are heavy and they look like a mask on me. They also give me a very made up look and I dislike that. I like a more natural finish in my makeup. Secondly, they tend to feel very greasy almost like Halloween makeup. Ironically that greasiness does not translate to hydrate as I always feel they adhere to every single dry patch on my face. It’s just a really bad, bad formula for me that doesn’t work.

When I started hearing how impressed everyone was with this formula I instantly new a lot of it was hype. I think many people are raving this to death because they are so impressed with the pigment.

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Tarte has been busy with Spring releases! They’ve launched a ton of new items recently including not one but three different palettes! Now is a good time to grab what you like as everything is on sale! Get 25% off with code BFF + Free Shipping! If you sign up for their Rewards Program you’ll get 35% off with free shipping using the same code!

Here’s 10 new items you can take advantage of during the sale!

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Just as I suspected Tarte Shape Tape Ultra Creamy Concealer as pigmented isn’t as the original formula! I picked up two shades recently when Ulta had a sale and I’m ever so glad I did as they were truly a steal. That being said you can still get yours for 35% off or anything else plus free shipping by signing up to be a Loyalty Member at tartecosmetics.com and using code BFF (not a member? Get 25% Off instead!) Or if you’re a little wary of the formula you can indulge in a mini one for $10 at Ulta.com!

I got my order this week and I’m still testing but as I mentioned in a prior post this isn’t as pigmented as the original. I suspected as much and I did mention that when you go more hydrating with a concealer you end up also losing out on pigment. It’s just very common that hydrating concealers can really bring the moisture but tend to fail miserably at coverage and pigment.

I still like this but not as much as the original. Keep in mind that Shape Tape is actually my ride or die. I’ve been using it since it launched and even as someone with dry skin it still looks incredible under my eyes. I’ve always wanted a more moisturizing formula from Shape Tape but I knew that if Tarte ever released one I’d be forsaking what I love most about the original. The pigment! Shape Tape is super full-coverage and hides everything. My puffiness, my finer lines, my tired eyes, it just whisks it all away and makes me look human again.

Of course, when Shape Tape Ultra Creamy Concealer launched I was over the moon with excitement but I didn’t expect much from it and I got exactly what I expected. It’s creamy, it blends beautifully, it’s an ideal formula for drier or mature eyes. It is not pigmented. This is not disappointing to me as I didn’t hype myself up into believing this was going to provide the same full coverage as the original. And I’m ok with that. I actually do really like this formula. It’s not super sheer so don’t worry about that! However, it’s also not super pigmented. I’m still in the testing phases at the moment but I’m gonna say I really like what I’m seeing from it so far.

Will it replace the original Shape Tape for me? No. Is it something I’d buy again? Possibly. I have to test a bit more before I give you more details but so far, so good.

Full review coming soon!

Have you tried Tarte Shape Tape Ultra Creamy Concealer yet?

Where to buy

Tarte Ulta

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NYX Marshmellow Primer launched a few short months ago and was very quick to become a huge hit with influencers. I was quick to purchase up a bottle before it sold out. Since that time it’s been restocked.

I admit the whole marshmallow scented primer thing drew me in! Who doesn’t want a marshmallow scented facial primer? This sounded brilliant. Not only that but they promised it was going to smooth my skin while evening out the overall tone and blurring all my imperfections for a soft focused finish that kept my makeup wearing long and strong!

Where do I sign up?

Sadly, I really didn’t like it. It felt like it never fully absorbed into my skin and was laying on top of my skin. I have drier skin and this just seemed like it sat on top of my skin and didn’t provide any moisture at all. I didn’t feel like it extended the wear of my foundation either.

NYX Marshmellow Primer was a nay for me.

This one felt way too over hyped!

Did you try it?

Was it a yay or a nay for you?

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As you may know I’m a massive fan of bareMinerals bareSkin Complete Coverage Serum Concealer and I noticed that Bare Minerals Original Liquid Mineral Concealer at ulta.com this morning which instantly had me curious if they are somehow renaming the old Serum Concealer and replacing it with this new “Original” formula. Hmmmmmmm! I know the Serum Concealer is sorely lacking in shades! It’s available in six shades total where as the new Bare Minerals Original Liquid Mineral Concealer is available in 17! I did take notice that right now Ulta only carries four shades of the Serum Concealer.

I don’t mind the extension of shades or revamp of the name! I just hope the formula stays the same if that is what they are doing!

The Original Liquid Mineral Concealer is a clean and vegan concealer with 90% naturally derived ingredients that provides medium buildable coverage to visibly brighten dark circles. This is a liquid formula and it’s formulated without silicone, parabens, talc or oil.

It’s a little higher priced compared to Serum Concealer at $25 versus $24 but if it’s good I can’t say an extra dollar bothers me.

I have high hopes for this formula because Serum Concealer is simply outstanding so if they took that formula and improved upon it I’m sure it’ll be brilliant.

Let’s just hope they didn’t ruin it!

Bare Minerals Original Liquid Mineral Concealer is available now!

Where to buy

Ulta QVC

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