February 2, 2021

Target’s Starting to Look like Sephora So, How Will This Ulta Thing Pan Out?

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Have you been to Target lately? I know! That’s really a rhetorical question to set the mood because I know your butt has been in there at least twice this month (and it’s only the February 2nd). Target can be addicting! The promise of cheap couture lines, pretty home decor, and the fact you can get the freshest King’s Hawaiian Rolls makes for long, romantic strolls down the aisles. Well, not lately! The pandemic has me riding an anxious high anytime I go in.

Very soon Ulta will open mini locations right inside Target. All will begin training Target employees as beauty consultants and in the second half of this year a 1,000 or so square feet will be set aside at your Target store for a mini Ulta to open up! They’ll carry around 40 different beauty brands and will be constantly rotating new hair care and fragrances.

The funniest thing about this situation is Target just recently started revamping many of their beauty department. My Target has an area that looks like Sephora with a variety of different displays featuring Pixi, Makeup Revolution (just recently launched), Pacific, and more all housed in pretty little lit displays with mirrors. I wonder why they bothered spending all that money on a re-model when they had already signed a deal with Ulta.

I mean, the Ulta roll out may be a bit slower and perhaps not all stores will get one! In that case, all this remodeling is worth it but if an Ulta is coming to a location with a remodel it’s sort of wasteful!

I appreciate the remodel to be honest. It makes browsing the makeup and beauty available a little nicer. But I do wonder if it’ll go or stay once Ulta moves in.

I also hope that it doesn’t hinder Target’s beauty department! It’s always been nice how Target has brought in niche or indie brands to add to their beauty line up and I fear by signing with Ulta they might have agreed to not carry certain brands.

What do you think?

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February 2, 2021

Going To Target For Toilet Paper? Coming Out With $200 Worth Of Makeup? I Get You!

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I totally know you’ve done the Target run for toilet paper or some Smartly All-Purpose Cleaner (you know the one that smells like an Anthropologie Candle) and come out of the store with $200 of god knows what. I bet most of it was skincare or makeup! Now that Ulta is headed into Target stores you can expect to up the amount you spend every time you go. I personally think their should be a warning above the door that reads “Abandon all hope, ye who enter here”.

Here’s some new beauty you can snag today at Target.

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February 2, 2021

E.L.F. Lunar Year 2021 Arrives

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Gong hei fat choy friends! The Lunar Year looms ahead and we can hope and pray it means good things for 2021! Of course, their are no shortage of Chinese New Year Makeup Collections including a new E.L.F. Cosmetics Lunar Year 2021 Collection featuring two gift sets. Correct me if I’m wrong but this is the first time I’ve seen a Lunar Year Collection from E.L.F.! Don’t get too excited though as it isn’t a makeup collection really but more two gift seats featuring re-promoted items. That’s pretty much the norm though for Lunar Year Makeup Collections! Everyone really calls it in and just does red packaging! MAC is probably one of the few brands that does an entire launch around the Chinese New Year!

Let’s take a look!

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February 2, 2021

How To Apply Hyaluronic Acid Because You Might Be Doing It Wrong

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Do you know how to apply your Hyaluronic Acid the right way? You might be surprised to learn you’re doing it wrong! I always find HA reviews online interesting because many expressed how dry their skin felt after applying Hyaluronic Acid! Dry? That can’t be right!

Hyaluronic Acid is humectant. It acts like a sponge and draws moisture to your skin while helping to retain that moisture. It’s one of the best things you can use if you have dull, drier skin as it acts to pull in moisture and plumps up your skin. And as I always say, well hydrated skin is not only happier skin but also younger and brighter skin. I personally have duller, drier skin and my number one way to rid myself of dullness is moisture. If you’re well hydrated your skin will look a lot less duller and you’ll get back that natural luminous glow.

If you’re experiencing dryness directly after Hyaluronic Acid you might just be applying it wrong!

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February 1, 2021

Mugler Angel Nova Eau de Parfum Arrives Just In Time for Valentine’s Day

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Ahhhh Angel! I have such a love hate relationship with you! Perhaps the new Mugler Angel Nova will help me to love more and hate a little less. Angel can be an overwhelming scent experience due the heavy dose of patchouli. That patchouli has a seriously hard kick and when you present it to someone like me who likes sweet gourmands it can be a really hard pill to swallow. Honestly, I’d rather bath in Flowerbomb than mist myself down with Angel. It’s just too harsh! Too loud! Too HEY HERE I AM! I wanna meet the man out there that actually thinks Angel is sexy. I always feel like Angel is an intimidating force of nature that men probably smell and curl away in absolute agony when their girlfriend or wife wears it.

But if nothing else Thierry does know how to make good on the Angel juice and create other more interesting blends from it. Angel Muse? Totally love it! Completely different from the original Angel and quite lovely. This is why I never overlook an Angel release. I know Angel can make the haters a little wary of trying out something new and different with the same name but I promise you some Angel releases are good ones!

As with most fragrance launches Mugler always does a big push for Spring seasonal launches as Valentine’s Day nears. Angel Nova Eau de Parfum arrives just in time for the romantic season ahead. This is a fruity floral with notes of raspberry and rose but sadly, the base does contain akigalawood which is fractionated from patchouli oil. That akigalawood is going to make or break the fruitiness of the raspberry and the delicateness of the rose. It might compliment but not overwhelm the fruity floral notes or it might just take over them! It’s really hard to say with Mugler perfumes! They can go either way! We’ll all have to smell it and see how it turns out.

Mugler Angel Nova Eau de Parfum is available now!

Where to buy

Ulta

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