I have witnessed the powder of Tiktok marketing first hand and it’s a real thing. I remember a time in a not so distant past when limited edition collections would instantly sell out when an influencer featured a review of a collection or product. I remember how brands would use an interesting bait and switch technique with their limited edition products or collection as well where they’d do a small launch initially and later on pull a “SURPRISE we’re restocking!” This technique worked for a short time and really fueled sales as FOMO set in after that initial launch!

The evolution of the beauty community is fascinating. At one time beauty bloggers were the go to source for swatches and reviews. They were the pioneer in a world where swatches on skin didn’t actually exist! But as with all things technology killed the written word and youTube became the go to source for beauty everything. And as the audience became younger and their attention span became smaller the source for beauty became Instagram. A quick photo and a small statement was all anyone required to hear about a product! Fast forward and beauty is migrating again to Tiktok where short little 60 second clips featuring reviews and a look are all anyone needs to hear about a product.

And it works…

I’ve seen the power of Tiktok Marketing for myself.

Recently, L’Oreal Infallible 24HR Fresh Wear Foundation In A Powder was featured in a few Tiktok posts and sold out. Gone! Cerave another brand featured in many Tiktoks has had trouble keeping drugstore shelves lines with their products.

Tiktok may just be the next Instagram.

One wonders what’s after Tiktok?

But while it lasts I’d say Tiktok is where beauty brands will likely be looking to promote their newest launches and you’re either on board with that or not.

How do you feel about yet another social media platform that beauty brands will likely take over?

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I’d like my money back please for watching Wild Mountain Thyme on AppleTV. Also, I’d like to be paid time and a half for watching it. Who do I need to contact for my refund and payment? Jamie Dornan? Emily Blunt? Jon Hamm? Tim Cook? Someone give me a call. k, Thanks!

Has anyone watched Wild Mountain Thyme?

Spoilers ahead.

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Earlier last month news broke that there’s allegedly a Class Action Lawsuit against Yes To because users experienced burning when using some of their face masks. We all know that Yes To has some questionable ingredients including citrus oils that I wouldn’t recommended for facial use.

I read an article on Buzzfeed that really hurt my heart as a little girl tried one of the Yes To facial masks that she got as a gift and said it was burning but she continued to use it because the packaging read “If it’s tingling it’s working!” How many times have we been told that? “You may feel a slight tingle but don’t worry it’s working!” “It may burn a little but it’s ok because that means it’s working!” It’s a pretty common thing in the beauty world but as adults we have the sense to know to remove something that may be stinging and younger girls or boys may not.

She’s not alone in this as women have stepped forward to account their bad reactions using Yes To products complaining about the burning and readness when using the masks. They even had to pull the Grapefruit Vitamin C Glow-Boosting Unicorn Paper Mask after receiving so many complaints.

Word to the wise if it’s tingle that doesn’t mean it’s working!

I think beauty brands really need to start being held accountable for problems like this. I’m utterly confused with the small “not safe for eye use” disclosures and questionable ingredients in skincare that the common daily user may not be educated enough to realize could cause issues. Come on! We can do better can’t we?

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Heads up Colourpop x Animal Crossing is now available at ulta.com! If you were waiting for the collection to pop up at Ulta so you could score some points on it when you shop it now is a good time to indulge.

I, however, did not indulge.

GASP!

Oh my ga! How is that possible? Yup! I didn’t pick up a single piece. I love Animal Crossing but this collection just failed to excite me. You know I’m a perceptual child and I adore cute makeup but for some odd reason this collection just failed to entice both my geeky side and my awww cute makeup one!

I’m still puzzling over why I’m not in love with this. Is it the colors? The packaging? Remember when Colourpop x Hello Kitty launched? I nearly expired in excitement over that one but Animal Crossing is doing nothing for me.

Maybe I’ve finally grown up and this is what being an adult feels like….

Hmmm…

For those that want it grab up Colourpop x Animal Crossing Now at Ulta.

And please, someone agree with me that this collection is just meh! I need to know I’m not alone!

On that note someone tell Colourpop to do a Fortnite Collection! They could tempt me with that!

Where to buy

Ulta

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Pat Mcgrath Love & LUST Gloss Duo arrived yesterday for Valentine’s Day! How adorable are these? I ordered them instantly because packaging…! Who doesn’t want lipgloss housed in a little heart vial? I couldn’t resist. I actually own both of them already though! These are sadly not new shades. It’s Flesh Fantasy and Flesh 6 both amazing nudes! If you own them in the Lust Gloss formula I’m probably going to lean towards saying the formula is likely the same as well just in new packaging.

The glosses are sold as a set and are 0.25 oz for $25. Apparently they are super limited edition but still very much in stock on Pat’s site. Sadly, you can’t use the 25% Off discount that is currently available on site! These are excluded.

I’ll swatch these and take some pics when they arrive.

By the way, Happy belated Valentine’s Day! I hope you caught my Instagram message! I think it’s an important one 🙂

You have yourself a great Monday!

Be good humans! I believe in you!

And for those that want it Pat Mcgrath Love & LUST Gloss Duo is available now!

Where to buy

Sephora

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