Estee Lauder is set to acquire Dr Jart+ for in undisclosed amount with a closing date this December. This is the first time Estee Lauder has ventured in the world of Korean skincare so adding Dr Jart+ to their beauty portfolio should prove interesting.
Dr Jart+ will apparently net over $500 million dollars at the end of 2019 which is a pretty large sum of money for a K-Beauty brand in the US. The brand’s current parent brand is valued at $1.7 billion dollars.
What does this mean for Dr Jart+ fans? Good question! Can we expect the same great formulas or will Estee Lauder change things as they’ve been known to do in the past? Or maybe this deal will actually broaden the reach of Dr Jart+ and bring in more new product launches.
I’m curious how things will turn out for Dr Jart+ but I do advise stocking up on your favorites now just in case formulas do change.
What do you think of yet another Estee Lauder purchase?