Holika Holika Arrives at Ulta All the Way From Korea
And we all thought the K-Beauty trend was over and done with but this past weekend Holika Holika proves us wrong by landing at ulta.com! You can now purchase Holika Holika at Ulta on their website! It’s not the entire lineup of products but it’s a start!
My love of Holika Holika goes back to around 2010-2011ish when they had these adorable Aqua Petit Jelly Blushers that looks like little jello puddings! Did I mention how obsessed I am with makeup that looks like food or fruit? That’s apparently a weird kink of mine!
One of my favorite products from the brand would be their heart-shaped lipsticks like the Heart Crush Velvet Lipstick ($12) which has a smooth, creamy, and pigmented formula! You gotta love the heart-shaped tip too right?! I mean cuteeeeee!
Also, Dr Jart fans will adore the Good Cera Skincare Collection!
K-Beauty has had a good run in the sun here in the US but it has slipped away and sadly, it had no sustainability. I was hoping it would be more than just a trend but sadly, I see it slipping further and further away from the US market which is why I was terribly excited that Ulta brought in Holika Holika. Ulta has been a pretty big advocate of Korean beauty lines and maintains a nice catalog of them online.
Let’s hope this means K-Beauty isn’t dead in the Wester market.