Maybe the Charlotte Tilbury Pillow Talk Beautifying Cushion Foundation Will Wake Up The Cushion Market from Its Coma
I think we really need to discuss the fact that cushion foundation has been absent from the US market for a while now. Remember when drugstores were dropping cushions left and right several years ago. We had Maybelline Dream Cushion, L’Oreal True Match Lumi Cushion Foundation, and so many more. If I could bring back one cushion though it would have to be Sephora Wonderful Cushion Foundation. I have yet to find a formula as smoothing, natural, or as beautiful nd brightening as that one.
But cushions were a fleeting trend in the US makeup market. They are incredibly popular throughout Asia but here in the US it was a 2015 in and a 2016 out with these formulas. Not everyone was a fan I guess because they never quite made a reappearance. Until now…!
The Charlotte Tilbury Pillow Talk Beautifying Cushion Foundation just dropped in Asia and I have hopes that it’ll make an appearance in the US but I have my doubts. (yeah, I know she’s abusing that Pillow Talk name but I’ll forgive her if she decides to launch this stateside). This is a smoothing and blurring cushion that applies sheer but can be built with a “pillowy” finish. This is more of a liquid foundation with micro mesh compact much like you’d see in launches like the Unleashia Babe Skin Baby Blue Cushion. It’s not a traditional cushion saturated foundation. It basically has a micro mesh over the cream and you can gently press on it with a sponge to release the foundation. As much as I hope they’ll release this in the US chances are they may not. It’s a very limited shade range for the Asian market versus bringing it here to the USA and having to do way more larger range of shades.
NARS Natural Radiant Longwear Cushion Foundation has been out a while now and I think our Brit family already got their hands on this a while ago as well but it never did quite make it’s way to the US market. Someone posted the Xiao Zhan commercial with it and I suddenly had a lightbulb going off in my head remembering how much I wanted this. It also, made me realize that a US drop of Charlotte Tilbury’s cushion might be unlikely considering we never got the NARS version.
I’ll never understand why cushions aren’t as popular here as they are in Asia. I just love how natural they are and how smooth they apply. Perhaps Charlotte Tilbury’s drop will stir up the market again and we’ll see some new cushions coming our way at some point. One can hope!
Are you a cushion fan?