January 22, 2018

Covergirl Lid Lock Up or Wet n Wild Photofocus Eyeshadow Primer

I purchased this item and I receive a small commission if you shop using the links in this post.

I picked up Covergirl Lid Lock Up Eyeshadow Primer to review realizing something about Covergirl’s new packaging (Yes, black and white packaging is here to stay and there) that it reminds me of Wet n Wild Photofocus Eyeshadow Primer. I mean if Wet n Wild wasn’t in a tube they’d be identical! Eh! I realized that a lot of the “new” Covergirl packaging looks a lot like Wet n Wild’s core collection. If you’re going to redesign you might want to make sure your new packaging is a little more unique. Not to mention a little more pretty, fun, cute!? The black and white just isn’t doing it for me.

Anyway, the reason I mentioned this is because I had Lid Lock Up in my hand and I had to think for a second, “Don’t I have this already at home!? Are they re-promting it as something new?!” I realized quickly the reason it seemed so familiar was because it looked like Wet n Wild.

But I digress let’s get to the review portion of this post.

I’m guilty of not using eyeshadow primer lately. I actually used to use Urban Decay Primer Potion religiously before they changed the formula. After that I tried a few different eyeshadow primers I liked but in the end I just ended up forgoing it completely. I can do so easily enough since I have drier eyes and my shadow rarely creases.

Covergirl Lid Lock Up is actually formulated quite well. It’s thicker, creamy, and blends easily and transparently onto lids. It does a good job creating a nice solid base for eyeshadow to adhere to without being completely matte but setting to a satin finish. I wouldn’t say it’ll absorb excess oil but it does create a nice smooth base that will sit between your skin and your eyeshadow which will prolong their wear.

I wouldn’t say it intensified the color of my eyeshadow but it did aid my shadow in wearing longer. I purposely tested the formula with shadows I knew creased on my eyes without a good base and this prevented creasing and fading easily.

If you’re an avid eyeshadow primer user I think you’ll be happy with this one. It applied well and kept my eyeshadow sealed in place throughout the long day.

Covergirl Lid Lock Up is available now at drugstores or pick it up at ulta.com, target.com, and amazon.com.

Tried it?

Do share!

I purchased this item and I receive a small commission if you shop using the links in this post.

About the Muse

Isabella MuseIsabella is just an average everyday geeky girl who doesn’t blend her eyeshadow correctly, wears too much blush, and hopes she never finds her holy grail products because she likes the thrill of the chase so much. Her mission is to bring you super honest reviews on makeup, skincare, fragrance and all things beauty. She’s in no way an expert on the topic and she sure as hell isn’t a super model. But she’s passionate about makeup and is seeking like-minded individuals that like pina coladas, getting caught in the rain, and ones that enjoy spending hundreds of dollars at Sephora without feeling buyer’s remorse. If you’re that person feel free to reach out and leave a comment or follow me on Facebook, Instagram, Twitter, and Bloglovin‘.

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  • Carol

    Glad I’m not the only who hates this packaging. I saw a CG ad in Allure and it is using this black and white generic lettering. I thought to myself, Well I guess this is their new look. Obviously marketing towards the younger crowd as usual. But us “older” gals have more disposable income than the teens so maybe they shouldn’t write us off altogether. The packaging just reminds me of a generic, no-name brand you’d see at a dollar store.

  • Silvia

    I might try this! Just tried Cover Girls concealer stick while in clearance at Rarget recently and is great! Not cakey or thick as others I have collected I melted it between fingers and it applied so nice. Surprise! Surprise! ๐Ÿ™‚
    I have tried Clean foundation also and do like from CC.

  • E.S. Ivy

    My daughter and I both tried this and weren’t happy with it. I found it dried my eyelids out for some reason. Maybe it doesn’t work well in connection with my eye concealer/suncsreen? I tried it both under and over my concealer. It did grab onto the shadow well, but for me that just ended up meaning it seemed impossible to blend. Glad it works for someone!