March 28, 2016

Wet n Wild Photofocus Eyeshadow Primer Review & Swatches

Wet n Wild Photofocus Eyeshadow Primer

Wet n Wild Photofocus Eyeshadow Primer ($4.99) was recently repackaged and reformulated for Spring 2016 and is now available as the permanent Wet n Wild Collection. Photofocus Eyeshadow Primer takes the place of the old Wet n Wild Take on the Day Eyeshadow Primer which was part of the Fergie Wet n Wild Collection.
Considering Fergie is no longer the spokesperson for Wet n Wild many items are being repackaged to reflect this change but I’m also seeing a good deal of products that are also being reformulated such as the Coloricon Blush Collection.

Wet n Wild Photofocus Eyeshadow Primer7

Wet n Wild Photofocus Eyeshadow Primer comes housed in a 0.34 oz squeeze tube and is priced at $4.99 making it the same size and price as the Take On the Day Eyeshadow Primer.

For me, the formula do different slight. Take On the Day was a little creamier and easier to blend where as Photofocus has the same creamy consistency but sets to a more satiny matte finish which I felt pilled a little bit when I applied my eyeshadow on top. I also thought that Take On the Day did well with shimmer eyeshadows and intensified their appearance where as Photofocus kinda dulls them out a little bit.

I tried it with several different eyeshadow formulas and finishes and I got different results each time I used it. I think it worked best with shadows that didn’t have a ton of shimmer as it seems to dull the finish of shimmer eyeshadows. I also felt like the primer pilled a good deal when I used shimmer shadows on top of it. It was a little hit and miss though finding just the right eyeshadow formula to use with this primer as it was a little temperamental on my drier lids. I thought since it sets matte that perhaps those with oily lids might see better performance. I will say when I did hit the right combination I got a nice, long hold with a crease-free wear for eight hours.

Wet n Wild Photofocus Eyeshadow Primer swatches

Wet n Wild Photofocus Eyeshadow Primer10

The problem was finding the right eyeshadow finish and formula to use with the primer.

If you’re a fan of Take On the Day Eyesahdow Primer I’m sad to say Wet n Wild Photofocus Eyeshadow Primer isn’t going to take its place. I’d avoid it if you’re prone to drier lids as this seems to not get on well with dry skin.

I’m trying to understand Wet n Wild’s new to reformulate formulas that people know, use, and love already and replace it with something sub-par.

Wet n Wild Photofocus Eyeshadow Primer is launching now at drugstores.

Tried it?

Do share!

Wet n Wild Photofocus Eyeshadow Primer8

I purchased this item.

About the Muse

Isabella MuseIsabella is just an average everyday geeky girl who doesn’t blend her eyeshadow correctly, wears too much blush, and hopes she never finds her holy grail products because she likes the thrill of the chase so much. Her mission is to bring you super honest reviews on makeup, skincare, fragrance and all things beauty. She’s in no way an expert on the topic and she sure as hell isn’t a super model. But she’s passionate about makeup and is seeking like-minded individuals that like pina coladas, getting caught in the rain, and ones that enjoy spending hundreds of dollars at Sephora without feeling buyer’s remorse. If you’re that person feel free to reach out and leave a comment or follow me on Facebook, Instagram, Twitter, and Bloglovin‘.

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  • Virginia

    I’m actually really sad about that. Fergies primer was pretty good (I know my sister in law LOVES IT ), And good drugstore primers are hard to come by. They could have left the old formulation and just left the packaging….

  • Lizzie

    Oily lid girl here and I have to say that this primer works as well as my Nars Pro Prime so I bought 3 tubes as back up. I can see how it might not fare well for those with dry lids though. One thing I don’t like about it that I never had trouble with my Nars though is that if you apply too much it cakes up and leaves a white film. Also I don’t find that it works that great under cream eye shadows causes dragging.

    • Isabella Muse

      I suspected as much! It sets to a nice satiny matte finish but on my dry lids, forget it, pills! :-/ Glad it worked for you Lizzie!

  • Laura

    I have a new Take on The Day primer that I picked up last month on clearance and just by comparing the ingredients they seem to be the exact same as the picture you have posted for this new product. They could be formulated differently, but the ingredients don’t appear to have changed. Unless the Take on The Day primer I just bought also had an updated formulation from previous batches. But I will admit that I was not impressed with the Take on The Day primer and have many of the same complaints you mentioned in this post, especially after hearing so many people rave about this product.

    • Isabella Muse

      Laura, the same holds true for Coloricon Blush! Same ingredients but the formula is most definitely not the same. Very weird!

  • Rachel R.

    The Fergie primer was one of the best out there, drug store or no. Why did they reformulate?!

  • Jay

    I haven’t found an eyeshadow primer from the drugstore that’s really as good as higher end brands. I find that even if one keeps my eyeshadow looking half decent after lunch, the colors begin to oxidize and look muddy. It’s so strange! don’t need to look like a rockstar but I try to keep it decent until at least 3pm lol

  • BabyBeans

    W&W also ruined the powder contour duo palettes with the new packaging. Different formula AND much warmer contour colors. One of the old palettes had a perfect cool shade. =(

  • madeleine russo

    Aw sad to hear this! Just purchased this but I haven’t tried it yet. Do you have a favorite primer?

    • Isabella Muse

      Even though the formula changed I’m still a user of UD Primer Potion 🙂

  • dia

    It could be different quantities of the same ingredients, or a different manufacturing process. I’m thinking how, in baking, there are so many different types of breads that use the same ingredients, but just changing the quantities or methods results in something completely different. Like a baguette vs croissant vs pretzel vs biscuit, etc.

  • Katherine T.

    The WNW Fergie was my HG eye primer!! I tried 20 different primers and cream shadows, none lasted on my oily lids until I found that one. I stockpiled 5 tubes before they DC’d it, was hoping this was going to be the same formula, but doesn’t sound like it 🙁 I will try a tube of this Photo Focus to see if it works for me. Why did they DC it????? People loved it, and it worked great

  • Jenny H.

    Aw, no. I loved the Fergie primer and was hoping it would just be a packaging change. I’m glad I bought a couple backup tubes when they were on sale before being discontinued. Considering how long it take me to get through one tube I guess I’ll have some time to find a proper replacement!