Wet n Wild Photofocus Eyeshadow Primer Review & Swatches

Wet n Wild Photofocus Eyeshadow Primer ($4.99) was recently repackaged and reformulated for Spring 2016 and is now available as the permanent Wet n Wild Collection. Photofocus Eyeshadow Primer takes the place of the old Wet n Wild Take on the Day Eyeshadow Primer which was part of the Fergie Wet n Wild Collection.
Considering Fergie is no longer the spokesperson for Wet n Wild many items are being repackaged to reflect this change but I’m also seeing a good deal of products that are also being reformulated such as the Coloricon Blush Collection.

Wet n Wild Photofocus Eyeshadow Primer comes housed in a 0.34 oz squeeze tube and is priced at $4.99 making it the same size and price as the Take On the Day Eyeshadow Primer.

For me, the formula do different slight. Take On the Day was a little creamier and easier to blend where as Photofocus has the same creamy consistency but sets to a more satiny matte finish which I felt pilled a little bit when I applied my eyeshadow on top. I also thought that Take On the Day did well with shimmer eyeshadows and intensified their appearance where as Photofocus kinda dulls them out a little bit.

I tried it with several different eyeshadow formulas and finishes and I got different results each time I used it. I think it worked best with shadows that didn’t have a ton of shimmer as it seems to dull the finish of shimmer eyeshadows. I also felt like the primer pilled a good deal when I used shimmer shadows on top of it. It was a little hit and miss though finding just the right eyeshadow formula to use with this primer as it was a little temperamental on my drier lids. I thought since it sets matte that perhaps those with oily lids might see better performance. I will say when I did hit the right combination I got a nice, long hold with a crease-free wear for eight hours.

The problem was finding the right eyeshadow finish and formula to use with the primer.

If you’re a fan of Take On the Day Eyesahdow Primer I’m sad to say Wet n Wild Photofocus Eyeshadow Primer isn’t going to take its place. I’d avoid it if you’re prone to drier lids as this seems to not get on well with dry skin.

I’m trying to understand Wet n Wild’s new to reformulate formulas that people know, use, and love already and replace it with something sub-par.

Wet n Wild Photofocus Eyeshadow Primer is launching now at drugstores.

Tried it?

Do share!