February 21, 2013

Wet n Wild Take On the Day Eyeshadow Primer Review & Swatches

Wet n Wild Take On the Day Eyeshadow Primer

Hey! Guess what? Wet n Wild Take on the Day Eyeshadow Primer isn’t half bad! Introduced with the Wet n Wild Fergie Centerstage Collection this five dollar eyeshadow primer is a bit higher costing than Wet n Wild’s typical offerings but proves a worthy contender in the beauty budget world.

I was personally disappointed by most of the Wet n Wild Fergie Centerstage Collection. It was expensive for the brand and the quality just wasn’t there which is unusual as Wet n Wild does have some rather great offerings. After trying the lipstick and the eyeshadow quad I was a little skeptical about the shadow primer but I’m delighted with it.

Take a peek!

Wet n Wild Take On the Day Eye Shadow Primer

Wet n Wild Take On the Day Eyeshadow Primer ($4.99) is available exclusively at Walgreens although at this point I am unsure if it is an LE product. Originally Walgreens had a massive display for the Centerstage Collection but it disappeared from my store. So I can’t confirm if this is LE, I’d like to say it isn’t and at some point it’ll be added to the general catalog when they revamp the wall display.

This comes in a 0.34 oz squeeze tube. The formula and texture should appeal to those who like and use Too Faced Shadow Insurance. I personally don’t like Too Faced’s formula however, Wet n Wild seems to have perfected it some.

This is a creamy almost hydrating formula but when applied it has a silicone-y texture. I find applying a dab between my fingers, rubbing them together, and proceeding to blend onto my lids is the best application technique. Don’t over do it as I think it is a tad too creamy so if you squeeze a big gob out and apply your eyes will likely end up oily looking and your shadow will crease. You need a little tiny dab, blended in, and you’ll be golden.

Wet n Wild Take On the Day Eyeshadow Primer Swatches

Wet n Wild Take On the Day Eye shadow Primer Swatches

I find it creates a second-skin like layer onto lids which gives shadow something to adhere too. I can get a solid eight hours, crease and fade-proof free with this. At around hour nine it starts to show minor, very minor wear.

Overall, Wet n Wild Take on the Day Eyeshadow Primer is well worth checking out. I think it would work best for those with drier lids as oily ones might need something a touch more mattifying. I personally liked it and felt it was a great budget primer pick.

Tried it?

Do share your thoughts!


I purchased this item.

About the Muse

Isabella MuseIsabella is just an average everyday geeky girl who doesn’t blend her eyeshadow correctly, wears too much blush, and hopes she never finds her holy grail products because she likes the thrill of the chase so much. Her mission is to bring you super honest reviews on makeup, skincare, fragrance and all things beauty. She’s in no way an expert on the topic and she sure as hell isn’t a super model. But she’s passionate about makeup and is seeking like-minded individuals that like pina coladas, getting caught in the rain, and ones that enjoy spending hundreds of dollars at Sephora without feeling buyer’s remorse. If you’re that person feel free to reach out and leave a comment or follow me on Facebook, Instagram, Twitter, and Bloglovin‘.

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  • JenJ

    I picked this about after hearing some positive reviews. I have oilier lids and I like it. It does leave a lil bit of color/white cast behind but it’s not that bad. Kind of reminds me of the LORAC one.

  • JoElla

    This little goodie is getting lots of love lately. I don’t know if it is LE, but my local Walgreens has it with the rest of the line now.

    I am so tempted to get it, but I have so many dang tubes of eye primer that I haven’t even touched.. but hey that has never stopped me LOL!

  • Sylvia

    I haul the quad, which was indeed very dissapointing, this eye primer and a cream liner. I must say, even though I have oily lids, I like it, it is pretty darn good. The cream eyeliner is really good too. I bought the brown one and it does not budge at all. It gives me 8hr of wear.

  • charlotte

    It is permanent. Only takes a little bit. I have oily lids and have no problems. It is very similar to TFSS in consistency, but dries to a tacky finish and does not stay slippery like TFSS. Hands down the best product to come out of the Fergie collaboration.. and the best drugstore primer.

    • Daemonswolf

      What, what, what?! A drug store eye primer with staying power! You’ve got my attention. I adore UD’s primer and it isn’t that expensive for how long the tube lasts, but I’m always up for saving money. Y’all have inspired me to check it out!

  • Melissa

    What do you recommend for oilier lids? I used TooFaced First Base (has a gold shimmer) yesterday and I had creases everywhere when I got home from work.

    • the Muse

      melissa seems like a ton of folks with oily lids do feel it works great for them 😀 You have to be careful to use just a little and I think it’ll be ok ;-D read through the comments 🙂

    • Susan K

      I like NYX Eyeshadow Base. Its in a pot and has a drier texture. I use it in the summer when everything is slicker.

  • Misty

    My lids are greasy peasy, but this works quite well. My fave is still LA Splash, but this is a great backup.

  • Xero

    It’s interesting, because I actually emailed Wet n Wild about whether this collection was permanent, and they told me that it isn’t, but that it will be in circulation for longer than normal LE collections. However, I’ve seen in the permanent display at Walgreens. I’m guessing this collection will be like the 6-pan palettes, that were available for a long time but with the intention of being discontinued after a while.

    • the Muse

      hmmm xero! I sadly saw the display at my walgreens and it disappeared but not seeing anything new built into the regular display so I wonder if it is around until it runs out and maybe it won’t be added to the wnw wall?!

  • Teralissa

    I have very oily eyelids and tried the WNW primer. I liked it, but definitely not as long lasting as UDPP. I noticed creasing at the end of my 9 hour workday using WNW when I don’t using UDPP.

  • tasha

    This product is amazing!! that’s all I can say. And its about $5!!!! can’t complain! 🙂

  • Branny43

    I own and LUV this stuff! It makes my shadows wear like iron without irritating my very-sensitive eyes. BIG thumbs-up for this one, and glad you liked it, too!

  • Simone

    Man, I wanna try this..
    I love my Nyx HD, and also have Ruby Kisses, Palladio, and Prestige Primed and Ready (?), so I clearly don’t need an eye primer, but this has got me so intrigued.
    I think I’ll feel less guilty if I use the excuse of trying to “collect” all the good DS eye primers! Lol.