Wet n Wild Coloricon Blush has been newly reformulated for Spring 2016 and launched in two repromoted shades and one new shade. I’m all about introducing new shades in a product line but if the formula isn’t broke, don’t fix it.
Wet n Wild Coloricon Blush was never broke so there was no need to reformulate it. It was pigmented, it blended well, it wore great, it looked amazing on cheeks, and it didn’t cost a ton of money.
Absolutely no reason to fix it.
Or in this case break it.
Wet n Wild Coloricon Blush released a host of new products for Spring 2016 and also some old products in new shades or in this case with a new formula. I wish they reformulated Velvet Matte Lip Color Pencils versus the Coloricon Blush as there appear to be a few new shades available of the pencils but nothing on a reformulation and they are sorely in need of one.
Wet n Wild Around the Clock Blush was released with the Wet n Wild Spring 2015 Collection and I couldn’t hail these enough as such a great buy and formula. I would have personally loved more of these versus a newly formulated Coloricon Blush. Why? Well, because one this reformulation includes shades most fans already own and two, the reformulation is a fail for me.
Again, at the risk of sounding like a broken record, if it isn’t broke don’t fix it.
The original Coloricon Blush formula was dense yet silky and applied beautifully with plenty of pigmentation. You get the same great pigmentation from the new formula however, the density of the original formula is nice here. These are super soft, silky, and powdery. Now powdery can translate to chalky or dry sometimes but don’t worry that isn’t the case at all here. The formula is very velvety and lovely. The problem for me is they are a little too soft so they kick up a lot of powder when a brush in dipped into them. This also results in waste as I have to tap so much blush off my brush before application. I also feel like the formula now fades a little faster than the original formula which lasted on me all day. Now I can get about seven hours in before my blush shows signs of fading where as before that was extended by a fair few more hours. These are very loosely packed and I feel like I’m wasting more than I’m putting on my cheeks due to the kick up of powder.
They also released these in shades already available which were Mellow Wine and Pearlescent Pink with Rose Champagne being the newest blush. Both the first two are very, very pigmented but Rose Champagne, it shares the same name with the Glow To Reflect Shimmer Palette, is more of a highlighter shade for me as it gives a little hint of a sheen on my cheeks but not a lot of color. They do include a brush with each compact but it’s quite useless in my opinion.
One thing I am thankful for? The $2.99 price tag remains the same!
So, perhaps it isn’t a big deal to some folks but personally I thought the Wet n Wild Coloricon Blush was just fine the way it was. If they want to repackage it, GO for it! But the formula didn’t need to be changed. It worked great just the way it was.
The new formulation of Wet n Wild Coloricon Blush shades are launching now at Walgreens.
Anyone try them yet?