February 4, 2021

Etude House x Hershey’s Kisses Eyeshadow Palette Review & Swatches

4 stars out of 5

As you may know the Etude House x Hershey’s Kisses is a new, limited edition collection featuring three Etude House x Hershey’s Kisses Eyeshadow Palettes inspired by the chocolate treat! This collection arrives just in time for Valentine’s Day and is a traditional Spring release for Etude House who has teamed up with other Hershey’s chocolates in the past like KitKat and the original Hershey’s Chocolate Bar!

The Etude x Hershey’s Kisses Collection got the same release in both the US and Korea! Typically we’re a little behind with our release but this year the dates coincided and the collection is readily available! I remember when the KitKat Collection launched it was a little harder to find. Both the original Hershey’s Chocolate and KitKat release were very cute but I have to admit this Hershey’s Kisses one is even cuter! The only thing I have to complain about is it didn’t come with chocolate 🙂 The KitKat release actually packaged up chocolate with the palette which was a fun extra!

Another thing to note is the retail price per palette. These retail for $27-$35 each which is pretty high compared to some of Etude House’s other releases. Obviously we’re paying for the licensing fees here but ouch! That being said I have to admit I do remember when Etude House makeup was much, much cheaper! Gone are the days you can buy $10-$14 from them! With their International success the prices have risen dramatically.

None the less, they still remain one of my personal favorite K-Beauty brands!

Etude House x Hershey’s Kisses Eyeshadow Palette is available in three shades selections which are Milk Chocolate, Special Dark, and Almond Chocolate. The collection has a few different packages available that will impact the price. First off, there’s a vault available with the entire collection ! Secondly, they are selling one palette with a brush and a Hershey’s Kisses shaped makeup bag. And lastly, you can grab a palette and a brush in a Hershey’s Kisses plastic bag (disposable but you can save if you like). The special makeup bag sets are for Pink Members Only but they are readily available on E-bay. I’m a Pink Member but I ended up getting the regular plastic bag version at $27 versus the makeup bag which was $35. I just didn’t feel the need to haul another makeup bag no matter how cute it was.

These are absolutely adorable. For this review I have the Etude House Milk Chocolate Hershey’s Kisses Eyeshadow Palette and it’s basically shaped exactly like traditional silver wrapped Hershey’s Kiss right down to the little flag that says “Kisses”. Compared to the past Hershey’s releases these palettes are a lot smaller and not the same as the mini Play Color Eyes Palettes that the last two collections brought to us! Both those palettes contained six shades each where as these new palettes are quads with four shades each.

I mean this packaging just slays me! It’s adorable! It also has a rather generously sized mirror inside as well. The eyeshadows are imprinted with little Hershey’s Kisses and one shade has “kisses” printed on it. One thing that did bug me the shades point in the wrong direction when you open the palette. They are upside down and the prints face the mirror versus you when you flip the compact open. I dunno why but this bugged me.

One thing to note is you’re new to Korean Eyeshadows you can’t expect Urban Decay or Too Faced or MAC pigment. I don’t mind that as I appreciate their softer, sheerer shades but I always like to warn people about that before they dive in.

This palette contains two matte shades, one velvety shimmer shade, and one sheer topper.


  • Yum Crunch (bronze chocolate sparkle)
  • Love Cocoa (matte brown)
  • Chocolate Milk (mate light tan beige with light peach undertones)
  • Shiny Silver (light taupe with silver sparkle)

Etude House Hershey’s Kisses Eyeshadow Palette Swatches (Chocolate Milk, Love Cocoa, Chocolate Milk, Shiny Sparkle)

The two most pigmented shades here are Yum Crunch and Love Cocoa with Chocolate Milk being sheerer and Shiny Silver being have more sparkle than actual color The two mattes are soft, silky and blend easily! They also build nicely. Yum Crunch has a soft, velvety texture that applies like a cream eyeshadow! I found application of this shade was best with a finger or a sponge tipped eyeshadow applicator as color didn’t pick up well with a brush! Shiny Silver, the topper shade, is also best applied with a finger! It does break up a bit and has a chunkier texture so expect some messiness when using this shade. I actually felt like it didn’t really fit in with the other shades and ended up using it along my lashes liner and a little dabbed into the corner of my eye but aside from that I wouldn’t use it as a topper in my completed look as it dulls the pretty brown from Yum Crunch!

I liked the palette a lot. I’ll likely get a ton of use out of as I love brown eyeshadow looks! They compliment my brown eyes very nicely. Plus it’s no nonsense with application! The shades pair well together, they are easy to apply, blend in a snap, and there isn’t a lot of know how involved for color placement. All in all, it’s a nice basic lineup of brown eyeshadow shades. Yeah, sure, they are probably easily duped from the hundreds of other shades I already own but I’m still glad I purchased it and can see myself using it often!

Someone asked if this smells like chocolate when I posted pics on Instagram and I do smell something but it isn’t chocolate! It’s not an overpowering or unpleasant scent it’s just not chocolate!

The palette does come with a cute brush and typically the brushes that come with Etude House Eyeshadow Palettes are quite good. This is a smaller travel-size brush and it has soft bristles that didn’t shed. It’s quite a nice eyeshadow brush for packaging on color.

If you want bold the Etude House x Hershey’s Kisses Eyeshadow Palette isn’t for you but if you like natural and pretty shades that accent eyes it might be appealing. The only thing that throws me is the $27 to $35 price tag. That’s A LOT for a quad of sheer shades! I don’t regret my purchase but I do wish it was a cheaper one!

Where to buy


Etude House Milk Chocolate Eyeshadow Palette is one of three new eyeshadow palettes that contain four shades each inspired my Hershey’s Chocolate Kisses! This palette comes housed in an adorable Hershey Kiss compact with mirror. You get two matte shades, one velvety shimmer, and a sparkly topcoat. The palette will run you $27-$35 which is quite high for such a basic selection of shades but I’m sure the licensing fees are being passed on to the consumer in this case. The two matte shades have a soft, silky texture, the sparkle shade was soft, velvety, and quite pigmented, and the sparkle topcoat was a bit chunky and had little color but was more for accenting eyes with sparkle. I thought application was flawless and blending was easy! The colors jive well together to create a nice, nude look!


  • Pretty shades!
  • Cute packaging.
  • Comes with a brush.
  • Flawless application and blending.


  • Expensive.


Etude House Hershey’s Kisses Eyeshadow Palette is a great pick for anyone that collects kawaii makeup pieces or loves a more natural eye look!

I purchased this item and I receive a small commission if you shop using the links in this post.

About the Muse

Isabella MuseIsabella is just an average everyday geeky girl who doesn’t blend her eyeshadow correctly, wears too much blush, and hopes she never finds her holy grail products because she likes the thrill of the chase so much. Her mission is to bring you super honest reviews on makeup, skincare, fragrance and all things beauty. She’s in no way an expert on the topic and she sure as hell isn’t a super model. But she’s passionate about makeup and is seeking like-minded individuals that like pina coladas, getting caught in the rain, and ones that enjoy spending hundreds of dollars at Sephora without feeling buyer’s remorse. If you’re that person feel free to reach out and leave a comment or follow me on Facebook, Instagram, Twitter, and Bloglovin‘.

Leave a Comment

This site uses Akismet to reduce spam. Learn how your comment data is processed.


  • kjh

    They nailed Hershey Kisses, right down to the fonts. I guess you’re skipping the NY Milky Way collection. Oops, New Year, not New York/lol. The square niners always remind me of ND. I love the campaign photos of young Asian women with a one and done look. It helps you to understand a given shade far better than incorporating the shade into a 5 shade look. The models’ flawless skin are true perfection.

    • Isabella Muse

      Wait, what? They have a Milky Way Collection!? News to me! When did that launch???? I agree! I do too! and the looks are always so soft and natural!

      • Cameron

        They have the Milky New Year stuff on their international web site, it doesn’t seem to be in the US (Amazon). I’d like to try them but the shipping is so much! I wish Amorepacific didn’t ban YesStyle from selling any of their brands to the US.

        • Isabella Muse

          WOW I missed that. I normally pop on their site often and didn’t even see that. Etude House doesn’t sell directly on Amazon though, it’s via sellers sadly. Yeah I know! Really sucked when they pulled because I actually like how fast Yes Style typically ships! Now I just use my favorite Ebay sellers!

          • Isabella Muse

            Ooo wait I know that collection! I didn’t even realize that was a Lunar Year Collection!

          • Cameron

            I see they have it on Stylevana also, but it says ships within 30 days. Yikes.

        • kjh

          I think i saw the Milky collection on BeautyboxKorea. DK if they ship Milky here.

          • Isabella Muse

            they do indeed just a bit slowly. I know the collection now but I didn’t even realized this was their Lunar Year Collection duh!

        • Rebecca

          I’m with you Cameron. I mean, yes, I can get some Innisfree and Laniege from Sephora, but there’s lots of other products they make that AREN’T available on the site. I used to go to YesStyle to get those things, but now I’m blocked from it! Grrrrrr……..

          • Isabella Muse

            there are a lot of great ebayers like f2plus1 to purchase from!

          • Cameron

            Laneige and Innisfree have US sites now, but they seem to be missing most of the makeup.

  • Christina

    Very cute! Not for me because I’m cutting down on purchases overall to get some use out of my existing makeup, but looks simple and fun (and very brown–oh how I loathe brown eyeshadow on my skintone)!