Etude House x Hershey’s Kisses Eyeshadow Palette Review & Swatches

As you may know the Etude House x Hershey’s Kisses is a new, limited edition collection featuring three Etude House x Hershey’s Kisses Eyeshadow Palettes inspired by the chocolate treat! This collection arrives just in time for Valentine’s Day and is a traditional Spring release for Etude House who has teamed up with other Hershey’s chocolates in the past like KitKat and the original Hershey’s Chocolate Bar!

The Etude x Hershey’s Kisses Collection got the same release in both the US and Korea! Typically we’re a little behind with our release but this year the dates coincided and the collection is readily available! I remember when the KitKat Collection launched it was a little harder to find. Both the original Hershey’s Chocolate and KitKat release were very cute but I have to admit this Hershey’s Kisses one is even cuter! The only thing I have to complain about is it didn’t come with chocolate 🙂 The KitKat release actually packaged up chocolate with the palette which was a fun extra!

Another thing to note is the retail price per palette. These retail for $27-$35 each which is pretty high compared to some of Etude House’s other releases. Obviously we’re paying for the licensing fees here but ouch! That being said I have to admit I do remember when Etude House makeup was much, much cheaper! Gone are the days you can buy $10-$14 from them! With their International success the prices have risen dramatically.

None the less, they still remain one of my personal favorite K-Beauty brands!

Etude House x Hershey’s Kisses Eyeshadow Palette is available in three shades selections which are Milk Chocolate, Special Dark, and Almond Chocolate. The collection has a few different packages available that will impact the price. First off, there’s a vault available with the entire collection ! Secondly, they are selling one palette with a brush and a Hershey’s Kisses shaped makeup bag. And lastly, you can grab a palette and a brush in a Hershey’s Kisses plastic bag (disposable but you can save if you like). The special makeup bag sets are for Pink Members Only but they are readily available on E-bay. I’m a Pink Member but I ended up getting the regular plastic bag version at $27 versus the makeup bag which was $35. I just didn’t feel the need to haul another makeup bag no matter how cute it was.

These are absolutely adorable. For this review I have the Etude House Milk Chocolate Hershey’s Kisses Eyeshadow Palette and it’s basically shaped exactly like traditional silver wrapped Hershey’s Kiss right down to the little flag that says “Kisses”. Compared to the past Hershey’s releases these palettes are a lot smaller and not the same as the mini Play Color Eyes Palettes that the last two collections brought to us! Both those palettes contained six shades each where as these new palettes are quads with four shades each.

I mean this packaging just slays me! It’s adorable! It also has a rather generously sized mirror inside as well. The eyeshadows are imprinted with little Hershey’s Kisses and one shade has “kisses” printed on it. One thing that did bug me the shades point in the wrong direction when you open the palette. They are upside down and the prints face the mirror versus you when you flip the compact open. I dunno why but this bugged me.

One thing to note is you’re new to Korean Eyeshadows you can’t expect Urban Decay or Too Faced or MAC pigment. I don’t mind that as I appreciate their softer, sheerer shades but I always like to warn people about that before they dive in.

This palette contains two matte shades, one velvety shimmer shade, and one sheer topper.

Shades:

• Yum Crunch (bronze chocolate sparkle)
• Love Cocoa (matte brown)
• Chocolate Milk (mate light tan beige with light peach undertones)
• Shiny Silver (light taupe with silver sparkle)

Etude House Hershey’s Kisses Eyeshadow Palette Swatches (Chocolate Milk, Love Cocoa, Chocolate Milk, Shiny Sparkle)

The two most pigmented shades here are Yum Crunch and Love Cocoa with Chocolate Milk being sheerer and Shiny Silver being have more sparkle than actual color The two mattes are soft, silky and blend easily! They also build nicely. Yum Crunch has a soft, velvety texture that applies like a cream eyeshadow! I found application of this shade was best with a finger or a sponge tipped eyeshadow applicator as color didn’t pick up well with a brush! Shiny Silver, the topper shade, is also best applied with a finger! It does break up a bit and has a chunkier texture so expect some messiness when using this shade. I actually felt like it didn’t really fit in with the other shades and ended up using it along my lashes liner and a little dabbed into the corner of my eye but aside from that I wouldn’t use it as a topper in my completed look as it dulls the pretty brown from Yum Crunch!

I liked the palette a lot. I’ll likely get a ton of use out of as I love brown eyeshadow looks! They compliment my brown eyes very nicely. Plus it’s no nonsense with application! The shades pair well together, they are easy to apply, blend in a snap, and there isn’t a lot of know how involved for color placement. All in all, it’s a nice basic lineup of brown eyeshadow shades. Yeah, sure, they are probably easily duped from the hundreds of other shades I already own but I’m still glad I purchased it and can see myself using it often!

Someone asked if this smells like chocolate when I posted pics on Instagram and I do smell something but it isn’t chocolate! It’s not an overpowering or unpleasant scent it’s just not chocolate!

The palette does come with a cute brush and typically the brushes that come with Etude House Eyeshadow Palettes are quite good. This is a smaller travel-size brush and it has soft bristles that didn’t shed. It’s quite a nice eyeshadow brush for packaging on color.

If you want bold the Etude House x Hershey’s Kisses Eyeshadow Palette isn’t for you but if you like natural and pretty shades that accent eyes it might be appealing. The only thing that throws me is the $27 to $35 price tag. That’s A LOT for a quad of sheer shades! I don’t regret my purchase but I do wish it was a cheaper one!

Where to buy

Ebay