January 22, 2020

Etude House Hershey Makeup Collection for Valentine 2020

The Etude House Hershey’s Makeup Collection that includes two Hershey’s Eyeshadow Palettes arrives for Valentine 2020 in a few short days. The global release is set for January 24th which means we should see these pop up online at YesAsia.com, Ebay.com, etc….soon after!

You might recall Etude House teamed up with KitKat last year to bring us two KitKat inspired by eyeshadow palettes. Each palette came with a KitKat Bar, makeup bag, and an eyeshadow palette. It was a rather cute early Spring/Valentine’s Day Collection that had the Internet going crazy!

The Etude House Hershey’s Collection is a bit more elaborate as not only will we get two Hersey’s Eyeshadow Palettes, one chocolate and one white chocolate, we’ll also get some matching velvety lip colors as well. It’s not yet confirmed whether the items will be sold as a set or if the lip products are sold separately. This sort of reminds me of the Too Faced White Chocolate Chip Eyeshadow Palette and Too Faced Matte Chocolate Chip Eyeshadow that launched for Holiday/Black Friday 2016.

This isn’t Etude House’s first foray into the realms of desserts and chocolates. They’ve released a Sweet Recipe Collection a few years ago that included some really cute offerings like the Chocolate Smudge Liner that was shaped like a Valentine’s Day chocolate as well as the Sweet Recipe Chocolate Eyes Palette and Sweet Recipe Chocolate Highlighter both of which were shaped like chocolate bars. They also had a Give Me Chocolate round of Eyeshadow Palettes that were shaped like chocolate bars!

There’s just something about chocolate and fruit makeup collection isn’t there?

I, for one, am looking forward to the launch of the Etude House Hershey’s Makeup Collection. I sure hope it isn’t as fumbled as last year’s launch though which sold out very quickly and took ages to restock!

Where to buy

YesStyle.com E-bay


About the Muse

Isabella MuseIsabella is just an average everyday geeky girl who doesn’t blend her eyeshadow correctly, wears too much blush, and hopes she never finds her holy grail products because she likes the thrill of the chase so much. Her mission is to bring you super honest reviews on makeup, skincare, fragrance and all things beauty. She’s in no way an expert on the topic and she sure as hell isn’t a super model. But she’s passionate about makeup and is seeking like-minded individuals that like pina coladas, getting caught in the rain, and ones that enjoy spending hundreds of dollars at Sephora without feeling buyer’s remorse. If you’re that person feel free to reach out and leave a comment or follow me on Facebook, Instagram, Twitter, and Bloglovin‘.

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  • kjh

    These are bound to be better than those tf nadirs. HTL: Had To Laugh, an old NE expression the suggests you weren’t supposed to: self-saying wtf is YesAsia? But of course, it’s YesStyle’s sister co for videos and entertainment merch. Isabella’s source for all things Asia Pop, youthful, and poreless!

  • Dusty

    This does look super cute and I TOTALLY remember the sweet recipe thingy whatever it’s called collection. LOL! I finally got rid of my peach skin base stuff because it was too old and separated but I enjoyed it! And I kept the container. Haha!

  • Rayna

    OMG these are adorable and the colors are great (and less calories). The only way to purchase is if you find on ebay? I’ve never seen anything like this!

    • Isabella Muse

      It’ll be launching on Yes Asia as well. They did a cute Kitkat Collection last year as well 🙂 There global site also will sell it but I don’t recommend them at all! 🙁 stuff arrives broken and they don’t want to replace it and refunds are a long time coming! I just go with my fav ebay sellers or get it from yesasia!

  • OliveUnicorn

    Even though these are mainly neutrals , the packaging and aesthetic is so cute . I want the cookies and cream palette .

  • Iris

    I got last year’s KitKat palettes and love them.

    I’m looking forward to trying these ones.