Etude House KitKat Play Color Eyes Mini is a new 6-pan eyeshadow palette inspired by the popular chocolate bar that launched in Korea earlier this month and quickly sold out. Etude House launched these in two different shade selections one of which is original KitKat we all know and love and includes a selection of chocolate-y shades with a fantastic red thrown in to match the red wrapper the chocolate comes in. The second palette’s is a cooler selection of creams and pinks that represents Kitkat Strawberry Tiramisu which is a popular flavor in Asia.
This isn’t the first time we’ve seen collections like this come out of Korea. Korea does a lot of different collaborations with a variety of brands and characters from Disney, etc…! The Face Shop had a Coca-Cola Collection, Innisfree recently did a Toy Story Collection, and the list goes on and on and on.
But since KitKat is a candy/chocolate I think it caused a bit more buzz. People like chocolate right? And chocolate and makeup? Yup, that’s a lot to get excited about.
The Etude House KitKat Play Color Eyes Mini is part of a set that I’m featuring in this review is part of a set that was $24 in Korea. The set includes the mini eyeshadow palette, a velvet red makeup bag with the Kitkat emblem, and four mini Kitkat bars.
Play Color Eyes Mini Palettes aren’t new by any means we’ve seen them launch My Little Nutcracker Collection from Holiday 2016 as well as in the Berry Delicious Spring 2016 Collection (they are actually called Fantastic Color Eyes but to me it’s just the same thing either way). They’ve been around here and there and are just a smaller take on the larger Play Color Eyes Eyeshadow Palettes. Each palette is the size of a business card, contains a mirror, and six eyeshadows. I’m not sure of the size of each shadow sadly. For those curious, it does not smell like chocolate.
The palette is broken into two looks. Three shades on the right at meant to create one look and three on the left to create another but you can mix and match them anyway you want! The most unique shade in this palette is the warm red. The other shades are all warmer tons of brown and tan with one sparkly gold. You have three mattes here, one matte with microfine sparkle, one sparkle, and the red shade is a satin. The shadows are pretty dry and require a sponge applicator for the best application as you can build more easily using it. This comes as no surprise since I’ve always felt like Color Play Eyes are a hit or miss situation formula wise and aren’t a great representation of Korean eyeshadows. Etude House singles tend to have a better formula are some of their larger palettes like Etude House Trench Coat Showroom Play Color Eye or Personal Color Palette have way better formulated eyeshadows. It’ll be a little sad if this is your first experience with Etude House to experience them like this because although cute, the KitKat Play Color Eyes Mini is a little mediocre formula-wise!
The shadows are a bit too dry and apply rather patchy to give this a go ahead for purchase. However, as a collector I can see how others would want to indulge because hey, it’s fun if nothing else and makeup should be fun!
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Etude House KitKat Play Color Eyes Mini is a new, limited edition 6-pan eyeshadow palette inspired by the chocolate bar. The palette is about the size of a business card and comes with four snack-size KitKat bars as well as a makeup pouch with the KitKat emblem. The palette is the size of a business card and includes a mirror but no applicator(s). The shadows are a mix of finishes from matte to sparkle to satin. Sadly, all of the eyeshadows were weak in performance and drier in texture. The pigment was decent enough but needed building considerably. I felt like the applied a bit patchy as well!
- Very cute!
- Comes with yummy chocolate!
- Eyeshadow formula runs drier, applies patchy, needs to be built up for best color pay off.
Etude House KitKat Play Color Eyes Mini is ideal for anyone who loves cute makeup or collects its however, you might wish to skip if you’re looking for quality!