If you haven’t yet been exposed to Gwen Stefani’s new Harajuku Lovers Fragrances you must be leaving under a rock!
These things are everywhere, literally.
The fragrances have amazing Internet exposure and can be found at many high end counters across the line. I’m really impressed with the huge marketing campaign these have! Whoever is on the marketing team deserves a great big pat on the back for really getting the line exposed and out there!
I’m particularly delighted that these are appearing on popular sites like youTube, mySpace, Flickr, etc…..If you’re a beauty blogger you can really appreciate the fact that the marketing has extended itself to such a vast electronic market. Granted websites are one thing but youTube, mySpace, and even Facebook are quite another!
You can find any and all information you can possibly want on Harajuku Lovers Fragrance at the following locations:
Harajuku Lovers MySpace
Harajuku Lovers YouTube
Harajuku Lovers Flickr
Harajuku Lovers Facebook
Harajuku Lovers Official Website
I admit I spent way too much time on the website yesterday watching the user created karaoke videos and contemplating making my own. Guilty!
I’ve only officially tested out one of the fragrances and the rest I have tester cards for so I can’t review too completely on all the scents however I did head to my local Nordstrom and had a peek and decided I must haves them all! The Muse loves any and all Asian aspired goodies (my blog can attest to that I’m sure) and these are under my radar now so I’m definately buying one of each. After all, you can’t just have one! They’ll get lonely if they aren’t together! It’s a group thing!
I read a few negative reviews but I honestly only have positive things to say about the collection. The scents are very girlish which appeals to me in a major way as I really like lighter, sweeter scents. Each perfume comes topped with a cute little Harajuku girl which adds to the charm and appeal of collecting all of them! The line up consists of five different scents each a new and different experience.
I’ve been wearing ‘Lil’ Angel for the last several days and loving it. Although at first whiff the fragrance does have a rather strong alcohol scent this does not carry out onto your skin. Dry down is a beautiful blend of raspberry as the dominant note and moves forward with a combination of fruit and floral to create a fresh, sweet smell on the skin. In consideration that this is an Eau de Toilette I was delighted that it had considerable long wear and lasted about six hours prior to needing a fresh up. In my experience that’s pretty good wear for an EDT.
Although I’m not a big lover of florals I think Love was beautiful. It’s a light floral scent that’s a cocktail of roses, peony, and other softer notes with a base of musk. Love appealed to my girly side in a major way!
Baby is a powdery musk with top notes of white rose and a soft white musk base. Her name contributes to what she smells like, a baby! Very powdery, fresh, girlish, and sweet! This definately appeals to my inner child!
Although Music is a delicate floral blend it happens to very fun as well with a top base of pear and a base of musk and vanilla! It’s my second favorite of the five and really appeals to the fun side of my personality!
And finally G! G is a tropical blend of fresh coconut and cream that can only be described as fruity and lively! This is another favorite of mine. I love tropical blends and this definately brings that to the table but also pushes it further with notes of Cotton Woods and Freesia!
The scents are all really fun and I’ll be indulging in all five for myself. I can’t help but approved ’em for purchase as they are too adorable to resist! You know what would be seriously awesome…if Gwen extended her line of fragrances and couture and brought in some cosmetics…that would be awesome! I’d be all over that like white on rice!
Want all five?
Lemming a certain scent?
Tell the Muse!