Etude House Collagen Moistfull Essence-In Foundation Review and Swatches

The Muse has been so swamped she forgot she still has some left over bits to review from the Etude House Collage Moistfull Collection. Anyone get a chance to haul any of these bits yet? I know some of you are a big a fan of Korean Cosmetics as I am so do share your thoughts if you snagged any of it!

Etude House Collagen Moistfull Balm 1

Etude House Collagen Moistfull Balm 2

Today I’ll be reviewing my favorite item in the collection which is the Etude House Collagen Moistfull Essence-In Foundation. This is probably one of the more important pieces in the collection.

Jump ahead to hear my thoughts.

Etude House Collagen Moistfull Essence-In Foundation is quite a nice one. First try I was a little bit on edge and considering giving it a thumbs down but I’m glad I waited and used it a week or so before making my final decision.

It’s a been a little bit in between foundations in all honesty as I’ve been using BB Creams exclusively on my face and for me that’s a world away from regular foundation. I blame my original dislike of the product on this as I automatically think in terms of thicker, creamier formulas.

Etude House Collagen Moistfull Essence-In Foundation 3

Etude House Collagen Moistfull Essence-In Foundation 2

On that note I will say the formula is quite light and airy, feels very comfortable on the skin and should wear well on all skin types. It isn’t terribly pigmented and will offer sheer to medium coverage at best but by no means heavier coverage. It’s suited for Asian skin best as the color selection is limited to two shades and is equipped to cancel out any yellow due to the beige base of the product. That being said it still works very well if you aren’t of Asian descent and just enjoy a whitening foundation. That, in fact, is the key word, whitening. The product does whiten and brighten a fair bit. Nothing overly dramatic (believe me I’ve tried dramatic whitening BB’s and foundations) or unnatural but just enough to see a bit of a different. It creates a good flawless canvas for makeup, wears considerably well throughout the day when set properly, and absorbs easily into the skin without feeling greasy, heavy, or mask-like.

Overall, I’d say it’s a win for me. Way better than anything you can buy stateside at your local drugstore and beautifully packaged as well. I paid retail from Korea direct but I’ve seen it going for around $20 on E-bay which I do think is a decent deal if you have a craving to try it out yourself. Please keep in mind I choose Shade 1 and even that was too light for me, that’s saying something considering I like a lighter shade of foundation. Just be aware prior to choosing your shade.

Loves it!

Good stuff!

Disclosure: The following item was purchased by me for review purposes (and because I like flinging my money at makeup products of any kind) on Musings of a Muse. For further information please see my FTC Guidelines or my Disclosure/Disclaimer posts.

  • 12/29/09 14:11 Tammy:

    I haven’t ever tried Etude House before but Asian cosmetics are ridiculously cute if nothing else! I’m very surprised that they offer only one shade though :/ where did you purchase your Etude House products?


    • 12/29/09 14:13 the Muse:

      hi tammy agreed 😀 asian makeup is nothing but sweet and cute 😀 Mmm it’s not so strange as the asian market is predominately one skin tone. So having a light and a medium shade of foundation is really all they need to market :) as they aren’t selling outside of the Asian market or in this case the Korean one.

      I get them directly from Korea. A friend gets them and sends them over :)


  • 12/29/09 14:17 Kathie:

    I actually saw this on eBay for a cheap price ($13), considering it should go for around $20. I didn’t buy it though, I thought the shade was too light for my skin. I have a sort of light beige skin-tone, but I still thought it was extremely white. Anyway, I’m glad it worked for you 😀 Also, did you find a friend to sell it to you from MUA?


    • 12/29/09 14:30 the Muse:

      hi kathie that’s a good deal, retail really!!!!!!!!!!!!! The shades are kinda light so if you do indulge be careful! :)

      nope not on MUA, just a friend 😀 but MUA is a good place to look!


  • 12/29/09 15:28 jojoba(My Make Up Reviews):

    i don’t think i have seen this at our etude house stores. but then again, i don’t normally check out foundations. it looks very interesting! noted to check out soon. thanks


    • 1/4/10 22:22 the Muse:

      jojoba it might be a bit new for your side of the world 😀 It’s pretty nice think you might like!


  • 12/29/09 18:33 brittanychantal:

    hi muse, im wondering, do you think this would work on someone of native american heritage?

    Also, Do you like the skinfood mushroom bb cream?

    Thanks for the review Muse, i may just get this on ebay.


    • 12/29/09 18:38 the Muse:

      brittany…mmm native American. Caramel maybe? mocha? What sort of tone hun? It could prove a bit ghastly on a nice mocha/caramel skin tone as it’s whitening so it might not do well. Perhaps if you apply sparsely and aren’t in need of alot of coverage. I know my friend said even the 2nd shade was too light for her.

      Like Mushroom BB very much 😀 not my fav but good stuff! I have a round up of BB’s coming up and that’ll be one review hun.

      Hope this helps!


  • 12/29/09 22:40 brittanychantal:

    well im actually a bit lighter than that. nw25 maybe? im not too sure actually. It could be nc25, i suck at figuring out undertones. >.<


    • 12/29/09 23:08 the Muse:

      ugh wish i was more help but MAC shades I’m clueless about at times…! I don’t use MAC foundation so really can’t come to mind with shades and such! 😛


    • 1/4/11 5:41 bb333:

      if ur a nc 25. im pretty sure it’d work out for u. im a nc20 and i alwys get #1 for all my bb creams and ect. but then again i havent tried this out fr myself yet. but if u say ur a nc 25. pretty sure this will work out for u.


  • 1/6/10 22:41 Nikkiz.:

    I am now reading all your Etude House reviews as a brick and mortar store just opened here in Manila. And everything is cheap!!! Weee!!! Yeah too bad they don’t have too many shade selections because their foundations/bases run a bit light for me and I’m only on the medium spectrum of shades. Koreans are so much lighter than us I guess. And they give out freebies too! I got a free Code B Eyelash curler for reaching a certain amount ($20) and I bought 5 items with that amount. Can’t wait to go back to the store but I need to research on the products as everything is written in Korean and not much in English.


    • 1/7/10 15:43 the Muse:

      lucky you nikkiz wish we had some EH locally! I’ve heard the same complaints from others as well witht eh foundations. You can visit the US portal which has some product info in English hun :) plus I try to post reviews and info as I know it :)

      Happy Shopping !!!!!!!!!!!!!!


  • 1/11/10 11:49 Lipstickaddict:

    Hi there, is the texture of this one oily? I have sensitive combination skin but I’m having second thoughts if I would purchase this or not…


    • 1/11/10 12:18 the Muse:

      mmmm no lipstickaddict not only at all. I def hate oily foundation so nope didn’t get an oily feel. It is extra creamy though


  • 6/22/12 12:06 Nitkh:

    Hi muse.. I want u to tell useful of collagen moistfull essence-in foundation SPF 22/PA+? I bought in Cambodia .. but I want to know useful of this product after I use long term.


  • 4/15/13 13:26 Elizabeth:

    Please , can you tell me the best BB cream ?? Im 52 , normal To dry skin , NC 40 MAC Thank you. :o)


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