L’Oreal USA will close all U.S. operations of Shu Uemura Cosmetics shortly. L’oreal reports that the brand had bad results during the recession which of course could be the main reason it’s closing it’s doors to US consumers. However, I’ve always felt like the brand wasn’t as well known in the US as it is in Asia or put out there. Finding a Shu counter is a tad difficult sometimes isn’t it? On top of that the company keeps it’s Asian roots which isn’t a bad thing as far as this Muse is concerned but it’s not as marketed to the western side of the market.
According to L’Oreal USA, the move was made to focus on growing larger brands in their current portfolio and even though Shu does incredibly well within Asia, the market worth isn’t particularly high within the US.
Shu Uemura will continue to leave it’s doors open online but how long that is remains to be seen.
Fare well Shu, you’ll be missed.
Will you miss Shu?