L’Oreal is slowly fading out some of the HIP line and replacing it with what it deems the Studio Secrets Professional Collection. Many of the older HIP pieces you know and love may be gone and replaced with new items featuring the Studio Secrets label. Now this doesn’t mean HIP is gone but it just appears L’Oreal is trying to mass market the HIP line and make it more appealing to a universal consumer rather than a younger crowd.
You may remember that one of the first potted gel liners available from the HIP Collection were the Colour Truth ones. Recently, I started seeing alot less of these on drugstore shelves and most recently seen the new L’Oreal HIP Colour Truth Eyeliner Pencils. I do wonder if the gel liners will be replaced by these new pencils at a future date?
Either way if you aren’t a gel liner fan and prefer pencils, these may appeal.
A richly pigmented (according to L’Oreal) eyeliner available in four shades.
At around $8.49 you could see this as a budget friendly option. The pencil is nicely pigmented however I always do have my fair share of ranting with HIP as they advertise it as “intensely” pigmented and this is far from it.
The liner is a pencil liner so it’s easy enough to sharpen and those who remember liners from the 80’s should enjoy the texture and feel of this traditional pencil liner.
I suppose it’s alright as far as liners go but I have my fair shade of ranting to share about it.
First off, do not want the $8.99 price tag. I can get a MAC liner for a few bucks more so I am not interested in shelling out near $10 bucks for a mediocre drugstore eye liner.
The pencil is conventional as you can easily sharpen it and the likes however the formula isn’t exactly anything I’m super excited about. It doesn’t work on my waterline at all and only has a little color pay off when it touches the area. On my upper lash line it applies decently enough but not “OMG super” pigmented. It has a super fine point which is always a plus for precise lining however it tugs a fair bit and doesn’t glide as smoothly as I like my liners too. The formula isn’t necessarily hard but it isn’t as soft and melty as I prefer.
- Anyone who needs a super quick liner on the go (can’t make it to MAC or Sephora? Maybe this will be ok but you can probably do better at drugstores).
- Anyone who enjoys HIP products (I imagine if you like the brand you can easily find something to love about this liner).
- Anyone who wants a soft formula that glides on without tugging.
- Anyone who wants a super pigmented liner!
As of late, I like alot of what L’Oreal has been doing with the HIP Collection however this revamped version of the Colour Truth Eyeliner could use a little help. It’s too expensive and the formula isn’t all that fabulous to get me hyped enough to repurchase it or indulge in further shades.
You don’t need it. Even on sale it isn’t worth your cash!
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