As you know Taylor Swift is the new face of Covergirl. Her first appearance as the spokeswoman for the brand is for the new Covergirl NatureLuxe Collection.
The collection is supposed to be a new generation of luxury makeup available at your local drugstore in January (or in some cases sooner as some of you have spotted it already!).
Jump ahead for more info and a video!
The line features two new products total in the NatureLuxe Collection. Covergirl NatureLuxe Silk Foundation and Covergirl Natureluxe Gloss Balm are both lightweight products that do not contain a ton of synthetic ingredients.
Silk Foundation is a full coverage foundation that promises a polished look with a lightweight formula. It contains hints of natural jojoba and rosehip extracts along with cucumber water, which is a lighter, more luxurious alternative to a heavier feeling emollient. These ingredients were chosen due to their inherent properties: cucumber water is exchanged for a heavier emollient because it is refreshing and light-feeling to balance creaminess on application. Jojoba and rosehip extracts were chosen for their indulgent experience.
The new Gloss Balm is a lightweight formula as well and contains mango butter, shea and other butters in exchange for heavier feeling emollients. The formula provides a light, silky application and a luxurious lip feel and finish that isn’t heavy or sticky.
The video below is Taylor candidly discussing Covergirl Natureluxe as well as previews and clips of the filming of her commercial for the collection plus the official commercial towards the end of the video.
I don’t have prices or shade information yet but I hope to shortly.
What do you think of Covergirl Natureluxe?
I’ve never had great success with organic, “green” friendly makeup but I am curious about both the foundation and balms in this collection, it sounds intriguing to say the least. However, keep in mind the collection is a luxurious line that includes is inspired by natural ingredients and excludes some harsher elements however is not organic.
Will you try it when it launches?
Have you already?
Do you like Taylor Swift as the new spokeswoman for Covergirl?