Holika Holika is a newer brand that launched in Korea. The brand is starting to gain an online awareness now so you’ll see it pretty much popping up everywhere as it begins to go viral.
Part of its popularity could be due to the fact CN BLUE endorses the brand or the fact that it has a certain Harry Potter/Gothic witchy deal going on. Store employees are all dressed like witches and products all have a boil, boil, toil and trouble potion vibe going on.
I chose to believe everyone is flocking to the store because they really dig Jung Yong Hwa in manliner and they feel bad he didn’t get the guy errrr girl in You’re Beautiful. Let’s give Yong Hwa all our money because he was the odd man out in You’re Beautiful! Awwww! Poor Yong Hwa! Boy, you can put your dupetastic, Givenchy Phenomen’Eyes Mascara look-a-like mascara on my lashes any damn time you want!
See? Korean brands know what we women want! A cute Asian boy leaning in to apply our makeup that wears liner better than us! Yes Siree bring that on now!
The brand has a line of Petit BB Creams available in five formulas. I believe they dubbed them Petit due to the small tubes they come in. I really like the size because I find it hard getting through BB Creams since 1. I have over 30-40 of ’em and 2. they are so pigmented a single tube can literally last you into the next millennium.
Let’s take a look at Holika Holika Petit BB Cream Moisture.
A BB Cream formulated with moisturizing properties and Hyaluronic Acid to seal hydration in.
As I mentioned above the Holika Holika Petit BB range features five different formulas. Formulations are as follows:
- Orange Label (Essential) for Nourishing skin.
- Purple Label (Moisture) for super-moisturizing benefits.
- Blue (Clearing) for oil-control.
- Green (Watery) contains green tea extract for problem skin
- Pink (Shimmering) for shimmering finish.
The orange and purple labels both have SPF 30 PA++ with the Blue having 25 and the Pink having 45. I don’t personally recommend the Pink Label as in my experience shimmering and/or glossy BB Creams really have a bad disco effect finish.
I have dry skin food therefore I purchased the Purple Label plus I’m partial to Hyaluronic Acid in my BB Creams since they give me a bounce-y feel and a dewy finish. The benefits this BB Cream has is a pigmented formula with anti-aging benefits, wrinkle improvement, and firming up skin while offering a hydrating effect that seals in moisture. It does not have a whitening option.
It does have a heavy scent that smells, to me, kinda like Ralph perfume…? It’s pleasant but it could prove irritating to those who prefer unscented foundation/base products. The formula is a typical thicker, cream BB but I took note that it separates for some reason so a quick shake of the tube is necessary prior to use. It blends out beautifully, feels lightweight, and has a dewy finish. My skin doesn’t have any aging issues but with this on my skin feels more youthful and firmer and, of course, flawless thanks to the pigmented formula. You can go ahead and use it sheer by applying a small amount or build it up to full coverage. It’ll hide smaller problems as well as larger issues such as acne scarring, dark spots, and redness. It works as any good BB Cream would which is saying something since the brand is catered more towards an older teen or twenty-something girl rather than a women.
Holika Holika describes the shade as a light, creamy beige. I’m not versed enough in MAC shades to say what exactly this would best be compared to but I would say it’s on the lower end of the NC range…so perhaps NC15 to 20. It’s actually too light for me so I have to be very careful with how much I use or I end up looking a tad too pale.
As I mentioned above I appreciate the smaller 1 oz size. I can’t think of a single girl who will get through an entire tube of BB Cream. Most are very large and of course, they are oh so pigmented so a tube can probably last you a full year or more with daily use. I like this size as it’s not only cute but practical as well.
Keeping with the witch-y, potions, and such theme the tube has a tiny little cat on the tube plus add the purple color in and you’ll get a cute little gothic vibe from the packaging!
Sadly, the shade may prove too light for most and the formula doesn’t adjust in my experience with it so the one size fits all shade isn’t going to work here.
- Those with fair skin who need an all in one foundation product with SPF, good coverage power, and anti-aging elements.
- Those seeking a pigmented yet lightweight base for a flawless finish.
- Those with dry skin.
- Those who don’t fit into the fairer skin group (the shade is a bit hard to match on most skin tones and doesn’t adjust accordingly).
- Those who want a healing blemish balm (the purple label offers anti-aging benefits as well as treats wrinkles but doesn’t treat problem skin. For those needs try a different label).
- Those sensitive to fragrance in their foundation/bases.
If it wasn’t for the shade not quite working I’d probably be raving a good deal more as I was pretty impressed overall with this. It left my skin looking not only flawless but very fresh and youthful plus it does have a beautifully hydrating formula that maintains a dewy finish all day. The wear time, as with most BB Creams, is incredible so I can get at least 6 hours of wear out of this without ever having to touch up my makeup. The cheaper price tag is fabulous as well as this will set you back a few dollars in Korea ($5-6 bucks) however I’ve seen online retailers who have it for anywhere from $10-$20. I had a friend purchase mine in Korea for me.
Overall, Holika Holika Moisture Petit BB SPF 30 PA++ could have proved a favorite for me if it wasn’t the fact that the shade didn’t quite match up well for me. If you have fairer skin this one might do the trick plus it’s a nice, inexpensive way to experience the joys of a good BB Cream.
Anyone try it?
Do share your thoughts!