Bare Minerals is teaming up with Virgin Atlantic to create the perfect shade of red lip color.
BareMinerals Pretty Amazing Lipcolor in shade Upper Class Red debuts this Spring as a collobrated effort between Bare Minerals and Virgin Atlantic.
More pictures after the jump!
The airline has selected the award-winning makeup brand Bare Minerals to develop the perfect lip product recreating the iconic Virgin Atlantic Red – giving high-flying passengers the chance to experience the jet-set glamour and style synonymous with the airline’s distinctive cabin crew, who are known worldwide for their iconic red lips, suits and shoes.
“Red hot lips have always been a trademark of our cabin crew, signifying the strength and confidence they embody,” noted Rebecca Creer, Senior Spas and Grooming Manager at Virgin Atlantic Airways. “With the launch of ‘Upper Class Red’, one of Virgin Atlantic’s most iconic attributes is finally being made available to passengers. Meaning one swipe of this color is all you need to create a classic and timeless look – something our cabin crew can certainly vouch for!”
“We predict that bareMinerals Pretty Amazing™ Lipcolor in ‘Upper Class Red’, is set to be a popular choice as it’s got the coverage of a lipstick but the high shine effects of a gloss to deliver a full-bodied, velveteen color – a red shade that suits every skin tone,” noted Sarah-Jane Froom, European Makeup Artist at bareMinerals. “It’s also been created with frequent fliers in mind as it includes micronized freshwater pearl powder which hydrates the lips alleviating the effects of cabin air pressure. Plus the comfortable and longwearing finish makes glamour last that bit longer, perfect for long-haul flights.”
To promote the launch of the new color and the new Upper Class Suite all female cabin crew will be wearing the shade onboard the new Upper Class Cabin which launches this spring on the A330 flight from London to New York. Upper Class passengers lucky enough to be traveling onboard the inaugural flight will also receive a sample as a welcome gift to take away with them.
The striking lip color, ‘Upper Class Red’, will be sold exclusively at the Virgin Atlantic Clubhouse Spa at Heathrow, Gatwick and New York’s JFK International Airport. Passengers who wish to purchase the lip color can do so on board Virgin Atlantic flights through the airline’s inflight shopping guide, Retail Therapy.
The perfect excuse to book a flight to London me thinks!