It Cosmetics Hydrating Lip Butter Gloss Review & Swatches

If you haven’t already please for the love of makeup try out It Cosmetics Hydrating Lip Butter Gloss. Oh so much more than a gloss yet not quite a lip butter this ultra hydrating and color infused gloss drench lips in a moisturizing formula that keeps lips soft, supple, and hydrated while providing fantastic full color in a formula that contains plum, cherry, and avocado oil.

It Cosmetics Hydrating Lip Butter Gloss 53

Me like so much!

Leave it to It Cosmetics to create yet another lip product that I can worship at the shrine of. It Cosmetics Hydrating Lip Butter Gloss are available in a duo pack which also contains a deluxe lab lip gloss in News Anchor Blue (review on that soon) from QVC for $29. These are available in six total shades in a variety of nudes, berries, and pinks.

It Cosmetics Hydrating Lip Butter Gloss1

It Cosmetics Hydrating Lip Butter Glosses

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It Cosmetics Hydrating Lip Butter Gloss Swatches

I Believe, Joyful, Naturally Pretty, Perfect Nude, Pretty in Pink, Ruby Slippers

These come with a longer flexible sponge applicator that saturates very well with color. The glosses have a very subtle vanilla taste and contain a slew of different oils as well as shea butter and hyaluronic acid to keep lips moist through the wear as well as helping to maintain that moisture so lips feel smooth, hydrated, and soft as you wear and well after the gloss has worn away. The formula also supposedly contains collage as well as peptides and is paraben-free!

They are comfortably lighter with a buttery texture that isn’t quite a gloss nor a butter but more a cross of the two. They have a shine finish and depending on which shade you go with there is a bit of subtle sparkle in the mix (but most of the shades are cream). They wear for a solid four hours without fading or migrating. They have a medium pigmentation and many of the shades have a gorgeous lip enhancing color for that MLBB effect (my lips but better). They have a good deal of a shine as well so lips are lush and glossy looking yet still look natural and pretty thanks to the flattering, natural shades.

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It Cosmetics I Believe Hydrating Lip Butter Gloss

It Cosmetics Hydrating Lip Butter Gloss I Believe

I Believe

It Cosmetics Hydrating Lip Butter Gloss 70

It Cosmetics Ruby Slippers Hydrating Lip Butter Gloss

It Cosmetics Hydrating Lip Butter Gloss Ruby Slippers

Ruby Slippers

It Cosmetics Hydrating Lip Butter Gloss 60

It Cosmetics Pretty In Pink Hydrating Lip Butter Gloss

It Cosmetics Hydrating Lip Butter Gloss Pretty In Pink

Pretty in Pink

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It Cosmetics Perfect Nude Hydrating Lip Butter Gloss

It Cosmetics Hydrating Lip Butter Gloss Perfect Nude

Perfect Nude

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It Cosmetics Naturally Pretty Hydrating Lip Butter Gloss

It Cosmetics Hydrating Lip Butter Gloss Naturally Pretty

Naturally Pretty

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It Cosmetics Joyful Hydrating Lip Butter Gloss

It Cosmetics Hydrating Lip Butter Gloss Joyful

Joyful

I have to admit I’ve fallen in love with these. They provide the moisturizing properties of a butter but have all the benefits I love in a gloss like color, shine, and a lighter feel than the lip butter which tends to heavier on lips especially in the Summer when you just want some light yet moisturizing!

Loves these.

Muse Approved.

Available now @ QVC.com

I know a few of you tried and loved these would love to hear more of your thoughts!

musings approved

Disclosure:

This review contains a sample
product sent for consideration by PR.
Read my full disclosure statement here.

  • 5/16/13 21:51 Liz Cat:

    Jamie Kern is doing makeup right!! Seriously girl must be magic or something cause It cosmetics comes out with some exceptional products. this brand does not get enough attention!!

    Reply

  • 5/17/13 9:50 Sara:

    I have been on the look out for a moisturizing gloss. So between the lip flush butter, the vitality lip or these glosses, which do you find the most moisturizing? Thanks Muse:)

    Reply

    • 5/17/13 10:35 the Muse:

      they are actually all moisturizing formula sara as all of them contain the exact same ingreds. It just depends what formula you want…a gloss, a lipstick, or a butter :) As you know they make all three!

      Reply

  • 5/17/13 11:41 Laura:

    I think you found your perfect red lip.

    Reply

    • 5/17/13 11:42 the Muse:

      indeed :)

      Reply

  • 5/17/13 12:17 KristyQ:

    Gah! I have to stop reading….my wallet is crying :) LOLOL. Again – you look fabulous. I want!

    Reply

    • 5/17/13 12:18 the Muse:

      aw thanks girl! but but but they are dirt cheap ;-D three for 30! :D

      Reply

  • 5/17/13 17:24 Linda:

    So which is your fav?

    Reply

  • 5/21/13 11:57 majick:

    I BELIEVE – you look fabulous in that color blue! OMG – really brings out your eyes and by the way = all the glosses looked good. :-)

    Reply

    • 5/21/13 12:02 the Muse:

      wow thanks! always feel a little odd in cooler shades lately :)

      Reply

  • 5/22/13 21:36 Majick:

    no, you look elegant in navy or is that a dark royal? Just really pretty in my humblest. :-)

    Reply

    • 5/23/13 9:36 the Muse:

      aw thanks majick! dark blue/navy-ish? :D

      Reply

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