Dry eye lids? Is your eye primer pilling due to that dryness? You need Pur HydraGel Lift ($26) my friend!
Pur Minerals HydraGel Lift hydrating, cooling eye primer. YES! Hydrating! Typically we get our share of creamy primers but none of them really promise moisture! Some promise to mattify oil lids but hydrate? Not really. Eye primer is eye primer and most formulas concentrate on keeping our eyeshadow locked into place but not necessarily much else.
Hydragel Lift takes things further. It hydrates the lid (and if you so please under your eyes as well) so lids looks smoother, brighter, firmed, and more lifted. If your lids aren’t dry but your under eyes are you can swipe this little guy under your eyes in preparation for concealer to add not only moisture but also to firm and smooth the area.
Eye sticks like this aren’t necessarily a new thing but the fact it preps lids as well as under eyes is new and interesting!
What do you think?
Pur Minerals HydraGel is available now at Ulta.com.