September 10, 2012

E.L.F. Studio Baked Eyeshadow Palette Takes A Note from Sephora Moonshadow Baked Palette

The newly launched E.L.F. Studio Baked Eyeshadow Palette might look a little familiar don’t you agree?

That’s because it takes a small foot note or two from the Sephora Moonshadow Baked Palette.

Cheaper dupe?

Perhaps, perhaps, perhaps! (God, I miss Coupling!)

E.L.F. Studio Baked Eyeshadow Palette ($10) features ten shades of baked eyeshadow.

E.L.F. recently started getting into baked formula with their Studio Baked Eyeshadow and Studio Baked Blushes, I guess the next logical step was to introduce a palette of baked eyeshadows yes?

There are two colors selections available one entitled NYC and the other California. NYC resembles the In the Dark Moonshadow Baked Palette from Sephora where as California resembles Sephora’s In the Nude Palette.

We are seeing quite a few dupes of a variety of palettes starting with Urban Decay’s popular Naked Palette.

Did E.L.F. get their idea from Sephora’s own Moonshadow Palette?

Could be.

Either way, E.L.F. is friendlier in price.

Wanna try for yourself?

Do share!

Available now at

About the Muse

Isabella MuseIsabella is just an average everyday geeky girl who doesn’t blend her eyeshadow correctly, wears too much blush, and hopes she never finds her holy grail products because she likes the thrill of the chase so much. Her mission is to bring you super honest reviews on makeup, skincare, fragrance and all things beauty. She’s in no way an expert on the topic and she sure as hell isn’t a super model. But she’s passionate about makeup and is seeking like-minded individuals that like pina coladas, getting caught in the rain, and ones that enjoy spending hundreds of dollars at Sephora without feeling buyer’s remorse. If you’re that person feel free to reach out and leave a comment or follow me on Facebook, Instagram, Twitter, and Bloglovin‘.

Leave a Comment

This site uses Akismet to reduce spam. Learn how your comment data is processed.


  • anna

    Ahhhh!! They look exactly the same at a 1/3 of the cost. I have both Sephora palettes. Is it bad that I’m secretly hoping they won’t be as good because I paid so much more for the Sephora ones?

    • the Muse

      same here same here but they look like they might be identical palettes….!!!!!!!!

      • Nikki

        The elf palettes are WONDERFUL!
        I have posted a few looks with them on my blog, what do you think?

        They are so similar and cheaper!

    • Clotho

      I bought every eyeshadow, blush, bronzer and palette. The quality is great, lasts a long time and has great pigmentation with a wonderful variety of colors.

      The price was already a bargrain, and with the coupon for 50% off, it is even more so!
      I recommend this to all my family and friends; the baked cosmetics are just as good or better as the higher priced brands.
      Thanks to ELF, my cosmetic train case is filled all the time!

  • Vanilla

    E.L.F. makes some decent quality product at a low price point, and I am happy about making good make up accessible to everyone… but I’m personally highly against the idea of straight out copying. This looks similar enough to sephora’s baked eye shadow palette that I would say they were going for an exact dupe. I think that if the quality is there for such a good price, there is no reason to rely on duping a higher end product in order for it to sell. Same with their blushes… the packaging is pretty much an exact copy for NARS. Just doesn’t seem right to me, and is the same reason why I don’t like Sigma.

  • Littlecreek

    If I were an IP lawyer I would be having a heyday in the beauty world. So many blatant rip offs, so little time. But seeing as I didn’t indulge in the Sephora ones, I might just have to check these out!

    Perhaps, perhaps, perhaps. You think Coupling, I hear a Cake song.

    • MckinneyMini

      It doesn’t quite work that way, just because something looks similar doesn’t mean its a rip off or illegal. If that were the case then every person that ever made a chair is copying other chair makers and so forth. Also, do you have any idea how many companies make dupes for high end products? That’s why we have “dupes” in the makeup world. As long as the ingredients are somewhat different and the packaging isn’t IDENTICAL then there is no issue.

  • C

    I hope the quality is good! I need another palette like I need a hole in my head but with a good coupon this might be too tempting to pass up.

  • Kiss & Make-up

    Oh wow, that looks good! :-O I don’t think E.L.F. belgium sells these yet though. I’ll have to keep an eye on this.

  • myprettypaints

    Wow they do look exactly alike! I will have to try ELF’s version. The quality is pretty good for the price.

  • Annie

    I have not had much experience with elf eyeshadows; they always give me the impression that they’re might not be that pigmented and easy to blend.

  • Miriam

    Coupling was such a funny show, I miss it too. I purchased Sephora’s version and after seeing this, I’m having buyer’s remorse considering how much elf costs in comparison. Please, please, please don’t let Elf’s version be the same quality…I need it to be suckier so I can feel better about the money I spent. This post really needs to be a lesson for me, considering how drugstore brands are making comparable formulations/products to high end. I need to take a step back from all the high end stuff I love and wait for drugstores to come up with their own dupable versions. If I’d done that before, I’d have saved a crap load of money by now. I will refer myself back to this post next time I have an impulse buy…lol Thanks Muse 🙂

    • the Muse

      i miss jeff *sad smiley* hehe! dude, I’d be all kinds of hurt if this was an exact dupe for Sephora’s…! I’m kinda betting it is because isn’t sephora’s made in china?! that would mean ELF’s is for sure the same palette…! lol my pleasure!

  • Saiba

    That’s crazy o_O I’ve actually never tried ELF eyeshadows but maybe their baked eyeshadow formulas will change my mind. I hope so. But I swear that’s like…a serious dupe there. The dupe of all dupes haha

  • Marilyn @ Lipgloss and Spandex

    Hmm… interesting. They look pretty and promising, but I don’t think I’ll buy one til I see some reviews and some swatches!

  • Tiffany Martin

    I’ve never tried the ELF eyeshadows, but their products are hit-or-miss (good lipgloss, garbage nail polish, etc.) so I’ll wait to see reviews. How exciting would it be if these turn out nice though?

    • MckinneyMini

      ZOMG I love the nail polish, it has excellent reviews. To each there own though. I even have a nail polish blog and most of my OPI’s and Butter Londons have a crappier formula to the Elf polish. Remember, more expensive doesn’t always mean better. I bought a Chanel eyeshadow the other day and there was no pigment whatsoever so I returned it and it was $40!! Most of the time you are paying for the name.

      • Tiffany Martin

        I’m a big fan of budget beauty!
        I bought the 4-piece color set (pinks and a tangerine) that was for sale for $5 on the ELF site their user reviews amount to a 4.3/5, but the polish was so thick, took THREE COATS to make nice, took forever to dry, and chipped/cracked all over town. I loved the colors to death so it was with great sadness that I declared them terrible. I wanted so much to like them, but after trying each one several times I had to quit because it was too depressing.

        I don’t think there are that many people who truly think more expensive = better, but sometimes cheap products do suck. Good thing is with cheap stuff you’re only out a few bucks! (:

          • Tiffany Martin

            It was okay, I tend to think their formulas are all over the place so it might have just been that one set of nail colors sucked.

            I gave them to my nieces, and they’re having a lot of fun with them.

  • OrangeLipstickBlog

    Dang! They couldn’t even rearrange the shadows just a little? This is a perfect dupe. I wonder about the quality…

  • jenn s.

    Okay, I knew these palettes were coming out, but I tried to forget about them. I need another eye shadow like I need another hole in the head, lol. But resistance was futile (I’m pinning this one on you, Muse!) 😉 I caved and ordered the neutral California palette. It came out to be quite a steal since I found a 50% off coupon code, making my grand total w/shipping a whopping $11.95!! Not bad for ten baked shadows. Can’t wait to try them out. 🙂