January 14, 2013

Drew Barrymore Flower Makeup Launches at Walmart

Looks like Drew Barrymore’s Flower Cosmetic Collection has launched at Walmart. It’s online right now but much of it is out of stock however, a few reader’s mentioned they already saw it in store.

I haven’t been to my evil empire yet so haven’t checked it out but from what I am seeing online sounds like I have to get there…they even have a BB Cream!

This isn’t some willy nilly release of makeup. There’s obviously time that went into the creation of Flower as it’s an extensive array of products and colors many of which have a budget friendly price. I was surprised how many products they released (there are over 150 different products and shades listed on Walmart from the collection) and how extensive the color palette is.

Even the packaging has a very feminine, pretty design. I’m impressed. Hopefully the formula is as nice as the products, packaging, and prices.

Here’s just a little snippet of what is available. There are also pressed powder, cream foundation, eyeliners, mascaras, polish, and other items I didn’t list.

  • Flower Lip Service Lip Butter $6
  • Flower Skincognito Stick Foundation $8.98
  • Flower Color Play Creme Eyeshadow $7.98
  • Flower Beauty Balm BB Cream $12.98
  • Flower About Face Foundation with Primer $13.98
  • Flower Win Some Rouge Some Creme Blush $7.98
  • Flower Kiss Stick High-Shine Lipstick $6.98
  • Flower Petite Fleurs Pocket Triplet Eye Shadow $6.98
  • Flower Powder Up Loose Powder $9.98
  • Flower Shine On Lip Gloss $6.98
  • Flower Shadow Play Eye Shadow Quad $9.98
  • Flower Ready Set Glow! Blush/Bronzer Duo $9.98
  • Flower In Your Prime Perfecting Primer $12.98
  • Flower Sheer Up Lip Tint $7.98
  • Flower Petite Fleurs Pocket Triplet Lip $6.98

You can visit Walmart.com to see the entire collection.

I was going to order a few odds and ends online but I’ll wait until I can see it in store.

What do you think?

About the Muse

Isabella MuseIsabella is just an average everyday geeky girl who doesn’t blend her eyeshadow correctly, wears too much blush, and hopes she never finds her holy grail products because she likes the thrill of the chase so much. Her mission is to bring you super honest reviews on makeup, skincare, fragrance and all things beauty. She’s in no way an expert on the topic and she sure as hell isn’t a super model. But she’s passionate about makeup and is seeking like-minded individuals that like pina coladas, getting caught in the rain, and ones that enjoy spending hundreds of dollars at Sephora without feeling buyer’s remorse. If you’re that person feel free to reach out and leave a comment or follow me on Facebook, Instagram, Twitter, and Bloglovin‘.

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  • Cait

    I saw this in Walmart the other night. The packaging was pretty but disappointingly, many of the products were packaged in cheap cardboard hanging packages (think old school wet and wild). Hopefully they’re not all like this, there was only a limited selection so far that I saw.

    • the Muse

      oh no..that doesn’t sound good :-/ I have to make my way to Walmart and take a peek!

      • PianoDream

        I don’t think so… In fact their cream eyeshadows have 5 different types of parabens. It’s definitely not organic.

  • Caitlin

    Arg, I try not to shop at the Evil Empire evereverever, but I am super tempted by this line. I love Drew Barrymore, and I have high hopes for this collection. I will at least wait for swatches and reviews. That is what I keep telling myself.

  • Danii

    Seems nice, I like the minimalist but playful packaging design (its so cute how the palette is kinda squished!). If the foundation stick gets as pale as I need and is pigmented, I’ll bite! Been looking for an inexpensive stick foundie for performances/photoshoots.

  • Miss D

    I adore Drew…as a matter of fact, my cousins used to call me Baby Drew because we have a similar personality! I’ll definitely have to check this out!

  • Angela

    I snatched a few products from this launch, I should be getting them in the mail soon. Hopefully these are good. I’m eager to try out the BB Cream.

  • Caroline

    I think the packaging is hideous – it looks very 70s-ish to me, I don’t know, and Drew Barrymore grates on my nerves. Not to mention my problems with Wal-Mart. So I think I’ll pass. πŸ™‚

    • Dream

      Don’t on a rush to judge girls! πŸ™‚
      I went to Walmart the other day and tried out some of the products (the ones that were available at the store at the time) and they are very very good. The packaging maybe is on a cheaper side, but you need to be looking at the product, which is actually of a very high quality. I bought a couple of lipsticks and lipglosses and they are AMAZING! They glide on smooth (the consistancy of a lip butter, but they are lipsticks) and are so rich and pigmented.
      I’m really looking forward to the rest of the products, especially the BB cream!

  • Kelsey

    I just checked out the collection at the evil empire’s website and the fact that she has both tinted moisturizers and BB creams in her line gets me really excited! Could this be…. a “real” BB cream?! πŸ˜€

      • Kelsey

        I found this quote in an article about the launch:

        Tucker-Moss said Flower’s BB cream is a β€œtrue BB cream.” β€œIt is not the new version, which is really a marketing twist. They are tinted moisturizers,” she said. β€œOurs is an actual treatment cream that addresses everything from blemishes to enlarged pores.” Talking about Powder Up, she continued, β€œOur loose powder is quadruple milled. Only one factory β€” ours β€” has the machine to physically do it. It’s only been at prestige. It’s never been seen at mass before.”

        …Needless to say, I’m doing my excited dance. ;-D

      • Kelsey

        Whoops forgot to cite the source. My bad! It’s a Women’s Wear Daily article, should show up in a Google search.

  • Nikki

    I love the packaging! And the shade selection for the foundations look promising. The lightest shade might be light enough for my ultra fair skin! Hopefully the formula is nice.

    • Tawni

      I was thinking the same thing! I can never find a shade light enough so my fingers are crossed!

  • BLee

    Does “Flower” mean colors are powered by real flowers? I have tried Ecco Bella and they do. Is this in the same line I wonder…hummmm? Or just a cute name it goes by. Flower πŸ™‚

    • SJG

      Flower Films is the name of Drew’s production company. πŸ™‚

      I wish she would have made this deal with a store other than Walmart, because as long as that’s the only outlet, I won’t be buying no matter how tempting the products look.

  • Debster

    I think the packaging looks upscale for a drugstore brand, I’d love to get something from the brand; I hope they have really unique colours. I feel really torn since I’ve been on a personal walmart ban since I don’t like the company at all.

  • blueraccoon

    This looks a bit interesting, but I don’t shop at Walmart. Even if I wanted to, there isn’t one around here I know of. So I’ll pass on this.

    • Spearmintstars

      The line is mostly online right now so it’s not necessary to actually be near the store.

  • dia

    Stick foundation! I clung to my Max Factor pan-stick long after they stopped selling in the US. I only tossed it after the pigments oxidized. I hope Drew’s are decent.

  • Laurie

    It all looks super cute to me. I will definitely be trying out a few of the items. Thanks for the sneak peak Muse.

  • Tawni

    I think the packaging is adorable! I can’t wait to see this in store and hopefully some swatches soon!

  • magpie

    Yay, can’t wait for your full review, Muse–yours are the only ones I trust! (I’m usually only searching for specific products that you’d reviewed ages and ages ago and so don’t bother to comment…but lurk no more!)

    Had a lot of reservations about this line but after reading her ADORABLE stream-of-consciousness interview at Into The Gloss, I’m coming round. Check it out if you haven’t. Anyway, those stackable combos look amazing. So weird 90s kitsch and yet so functional, assuming the formulations hold up! πŸ˜€

    Get thee to that Walmart! I will try to do so too!

    • the Muse

      hey magpie that’s VERY flattering to hear thank YOU! ;-D I was reading the same interview and she was just so lovely in it that it made me really want to purchase the line ;-D ABSOLUTELY ;-D perhaps this weekend ;D!

  • Dream

    The products are awesome, hands down. Perhaps the reason why the packaging looks “cheap” is because the money to produce this line went into the incredients (which are probably not cheap), so instead of the company spending more money on the packaging and then charging US more, everything went into actually making a quality product.
    The only thing I did not like so much in this line are the liquid eyeliners. The one I purchased was dry, so I had to put water on it to make it work. After I did that, it worked fine and lasted all day.
    I think so far the best products are lipsticks and lip glosses. The lip gloss “Baby Breath” is a dupe to NARS “turkish delight,” minus the awful smell. It was very creamy and pigmented. And the lipsticks are just phenominal. Can’t wait for the rest of the products to arrive!

  • C.M.

    It’s disappointing when women who make claims of their animal lover natures go and work with companies known for their animal cruelty. Procter &Gamble have used animal testing for years, and Cover Girl still does not have the needed labeling to claim they do not either. Both Drew and Olivia Wilde have been recent offenders of making money off of companies that do not practice what these women claim to stand for.
    I did not see an ingredient list for the products, nor a disclaimer of the products ingredients on Wal-Marts page, so I can’t confirm that Drew demanded those standards for her new line. Disappointing. Too bad she’s doing business with Wal-Mart as well, when there are other companies out there to work with.

    • Icequeen81

      C.M I feel the same as you, I went to see straight away of her products are cruelty free. I got an article in the examiner that says it is made by a flower and it cruelty free, that it It really is I don’t know. I made for myself a Pledge to buy cruelty free from now on. I started already , mi products make up up are cruelty free. I just need to start with the hard ones , toothpaste, shampoo etc those are hard to find and more in place where I live where they care less about cruelty free.

  • Jenny

    The Flower line is NOT produced by Procter & Gamble, it is produced by Maesa and is cruelty free.

    “After 15 years in business, Maesa, a leading creator and manufacturer of exclusive beauty products, is ushering in a new era with the launch of FLOWER. “Drew has brought her passion and knowledge of premium cosmetics to FLOWER,” Petra Tucker-Moss , senior director of product development and marketing at Maesa. “Her first-hand knowledge of luxury cosmetics allowed Drew and Maesa to collaborate and develop a makeup line that delivers on its promise of bringing premium quality make-up to mass.”

    Through a revolutionary business model, FLOWER has formulated products and designed packaging at the same level as prestige brands. As an owner of the brand, Drew takes pride in promoting FLOWER, which in turn allows the company to put all of its money into the formulations and packaging, and not into advertising. The result: this saved revenue allows FLOWER to spend two to three times more on formulation and packaging than the average mass market brand, resulting in high-performing, premium make-up of the highest quality at a price women can afford.

    FLOWER is proudly manufactured in the USA and never tested on animals.”


  • Pixie

    Oh wow! Looks like there’s some truly light shades in here, as a pale girl this makes me happy. Wonder if it will ever expand out of Walmart and go overseas if it does well?

  • Tartelette

    This seems to suit her better than her collaboration with CG, which I never quite understood given her stance as an animal lover. Worth a look. πŸ˜‰

  • Icequeen81

    well what I can see from the products it deserve the name the shades are very flowery

  • Christina

    I just bought the lip balm in the peony color and wow!! Was I blown away at how pigmented and moisturizing it is. I have really dry lips and this lasted twice as long as most lip balms I have tried. I was a little intimated by the brighter color at first (I’m a neutral girl at heart,but trying to brighten up some thus spring) but it wears so well that I really liked it. I can’t wait to try the rest. By the way Muse, I totally agree with your P.F. super BB cream review, I don’t really break out anymore, but this cream is so greasy that I did, so disappointed.

  • Amanda Bates

    Ordered my flower cosmetics online and arrived 2 days later…Absolutely loved every piece!!!! Long lasting, vibrant colors, oil free powders, gorgeous mascaras, cruelty free, made in America, and excellent price! Was never a fan of wal-mart, but am a huge fan of Drew and the new line!!

  • lily

    I’m so excited to try this line! I especially want to try the lipsticks, cream blushes, and cream eye shadows. And mascara! I need to start buying backups of mascara because I run through it pretty quickly and everytime I go to the store just for mascara, I end up coming out with $$$$$$ too much other non-needed stuffs!

  • Ray Knighton

    The Walmarts in Fredericksburg Virginia do not carry her products. I tried two locations and the perfume department never heard of it. We tried calling some of the other stores in the area and they could not help. They transferred my wife to hardware. I told her to order on line.

  • Jean

    I already own the eyeliner in Aubergine and it is TDF. Long lasting, easy (creamy) to use – no tugging. A steal for $6 or $7 (can’t remember). I’ll be back for more.