For its few venture into the eyeshadow primer world the Balm done good with their new Put a Lid On It Primer ($18, 0.4oz). This little primer took a second to grow on me but now I’m pretty sure I love it.
Fond fans of Too Faced Shadow Insurance will love this one.
Take a peek!
So I don’t like Too Faced Shadow Insurance. I’m waiting for everyone to boo me and throw tomatoes at me for saying that. Sorry, I just get this greasy separated feeling from it….I like the density of Urban Decay Primer Potion much better or at least I did until they changed the formula.
Now the Balm Put a Lid On It ventures into the realms of Too Faced’s own primer a little bit but it doesn’t have the separation issue to contend with, PHEW! YES!
This is a thick almost vaseline-like texture with a creamy, hydrating feel. Not exactly what you want from an eyeshadow primer right? No worries, although it slips and slides around your lid as you apply it has a smooth, satiny dry down that’s almost matte-like in finish for shadows to adhere too.
Surprised? Me too. The creamy texture is highly misleading. It has a slight silicone feel as I apply but the dry down is where the magic happens. Although I was uncomfortable applying it on my lids I’m fine with it after it sets. It only takes 5 or so seconds for it to completely set and get ready for shadow.
The product has a knack for wrapping my entire lid in a weightless film so my shadow isn’t actually touching my skin but merely laying on top of the second “skin” created by the primer. This basically leads to a smooth, crease-free shadow wear all day. With this in place I can get anywhere from 8 to 12 hours of crease-free eyeshadow wear.
Now…take note…I think it works best with powders as I tried it with creams and only experienced about six hours of wear before I saw some creasing action.
If you’re a powder user and have issues with shadows fading, creasing, and happen to be a fan of Too Faced Shadow Insurance, I think you’ll get on just fine with the Balm’s new Put a Lid On It Eyelid Primer.