What if a makeup brand had truly ugly packaging? Would you still buy it or use it?
I’m an avid reader. I read anything so long as it has words on it. But funny as a book worm I often find that book covers really sell a book to me. If the cover is kinda in-descriptive or even boring or maybe even just has the title on the jacket but no pictures, chances are I might just overlook it.
I just think that packaging in general sells a product. DVDs, clothes, books, if it comes in bright, fancy packaging chances are you’re going to want it because it visually speaks to you on some level. It’s just that inner magpie in all of us that loves the shiny, glittery newness of a product or item.
Sadly, ugly packaging isn’t exactly going to make you want to buy something particularly makeup. Makeup is in the business of being beautiful. They want to present to you a product that is not only outstanding formulated but they also want you to buy into it because it looks and appears beautiful. But as we ALL know, beautiful packaging does not always translate into great formulas. Could be a great formula with crummy packaging or great packaging with a crummy formula!
So what if a makeup brand had ugly packaging? Would you still use it? Buy it? Try it? Or would you snub it and just write it off as something you wouldn’t be willing to try.
I can think of many, many brands who have pretty boring packaging or even ugly packaging but I still use their products because they actually have formulas worth overlooking the packaging.
Bobbi Brown and MAC come to mind first here. They aren’t ugly, they are boring, it’ just that they are pretty basic. It’s very simple, black, understated packaging that has a professional look and feel. There’s no cuteness or fanfare or frills here. Just industry packaging!
Now if you want ugly I’d say Milani has the award there. Milani’s packaging is very cheap looking and for many years I never even bothered trying their stuff because it was such an eye sore I felt for sure the formula would be just as bad. Boy was I wrong. They really should re-think their packaging. Something simple would be fine but ditch the cheesy gold compacts!
So what about you?
Have you even passed over a brand because it was rather boring or ugly to look at?
Or are you more of a rebel? Will you try anything even if it isn’t incredibly pretty to look at?