October 24, 2016

Holika Holika Gudetama Lazy & Easy All In One Master Review & Swatches

I purchased this item and I receive a small commission if you shop using the links in this post.


Holika Holika Gudetama Lazy & Easy All In One Master is a new all-in-one multitasking toner and essence that launched with the Holika Holika Gudetama Collection. For some reason, Gudetama blew up this year. For those not familiar with the character, he’s a creation of Sanrio and happens to be one of the most depressed egg yolks you’ll ever meet. Well, technically probably one of he only ones you’ll ever meet. He’s the equivalent of Marvin from Hitchhiker’s Guide to the Galaxy as he has the same woe is me, depressed attitude that Marvin has! Or he might just remind me of myself on a Monday morning!

He’s been around since like 2012 or something but he’s suddenly appearing everywhere! Loungefly has an upcoming selection of purses and totes they’ll be doing with Gudetama mopey little self on them and Holika Holika has a complete makeup and skincare collection they released inspired by this depressed little egg yolk!


Considering Gudetama isn’t only depressed but also unmotivated and completely lazy this new Holika Holika Gudetama Lazy & Easy All In One Master seems the perfect skincare pick for him! This is an all-in-one formula that acts as an toner and essence or I would call it a serum that is meant to be applied prior to moisturizer. I would be raving this on the rough tops if it wasn’t for the fact one of the third ingredients on the list is alcohol. Sad sigh! If it wasn’t for that, I’d be a very happy use of Lazy & Easy All In One Master!

This comes housed in a cute little pump jar featuring Gudetama sad little self on the front. Apparently it contains ceramides but the alcohol will likely make it a big no for most users. It’s a gel-like consistency that absorbs easily into skin with a light aquatic fragrance. I love how quickly it absorbs, how it doesn’t make my feel sticky or tacky, and how it smooths and softens but doesn’t leave me greasy or shiny and almost has a tightening, firming effect. I wouldn’t say it is crazy moisturizing but it does smooth and soften skin instantly upon contact. I love starting my day with this as it wears so well under makeup.

Sorry, my arm swatch is looking weird because I swatched long wearing lipstick prior to this and couldn’t get it off!



As I said it does contain alcohol and not the good kind! Thankfully I didn’t experience any dryness when using it and I’ll likely go ahead and finish the bottle I purchased but likely won’t repurchase it due to that sole ingredient.

Such a shame because this is a rather nice product that acts to smooth and soften skin while tightening and a creating a smooth surface for other skincare and makeup!

Holika Holika Gudetama Lazy & Easy All In One Master as well as the entire Holika Holika Gudetama Collection is available at ebay.com.

I purchased this item and I receive a small commission if you shop using the links in this post.

About the Muse

Isabella MuseIsabella is just an average everyday geeky girl who doesn’t blend her eyeshadow correctly, wears too much blush, and hopes she never finds her holy grail products because she likes the thrill of the chase so much. Her mission is to bring you super honest reviews on makeup, skincare, fragrance and all things beauty. She’s in no way an expert on the topic and she sure as hell isn’t a super model. But she’s passionate about makeup and is seeking like-minded individuals that like pina coladas, getting caught in the rain, and ones that enjoy spending hundreds of dollars at Sephora without feeling buyer’s remorse. If you’re that person feel free to reach out and leave a comment or follow me on Facebook, Instagram, Twitter, and Bloglovin‘.

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      • Vivi

        No problem, just thought it would be easier to find, if the brand is corrected.

        (sorry for my english)

        • Isabella Muse

          Your English is fine ๐Ÿ™‚ Thanks! It’s one of those days where I’m multitasking all crazy-like! I guess I had tony moly on my head as I was just looking at their holiday offerings ๐Ÿ˜€

          • melissa

            i didnt see tony moly written guess you fixed it, but its also one of those days for me as well…anyhow i never have seen this cute lil guy i dont think, he looks like he might be giving everyone the ” bird ” that was my impression LOL !!!…& btw i will say once again you are my fav blogger & with the typos even more so because it shows you are human <3 have a GREAT afternoon Isabella ๐Ÿ™‚

          • Isabella Muse

            I did indeed! Awwwww thanks Melissa! I fear I’m sometimes doing too much at once and make mistakes! I’m horrible at going back to edit as well! xoxoxoxoxoxoxoxoxoxoxo thank you for the sweet comment!

  • MM Curator

    I seriously love Gudetama and got a ton from this collection (and just bought some plushes off of Ebay, LOL!) I haven’t been this enamored of a character since Domo! Poor little sad egg…but so cute!

    • Isabella Muse

      haha I have to admit I love him too. His depressed personality reminds me of Marvin! I love how he clings to the bacon slice and covers himself up with it! So cute haha! I have a little poster that I put up in January with him laying on the floor in despair that says, “Another year?” hehe!

  • Mei

    I ordered a bunch of gudetama stuff from f2plus1 last month and am still waiting for it! I’m so impatient its not even funny.

    • Isabella Muse

      awww! I hope it arrives soon! If you ordered the lippies they are fab by the way ๐Ÿ˜€

  • Natalie

    If a person has incredibly oily and bad acne prone skin with no sensitivities or allergies, (rather, just the opposite and can endure essentially anything that you could possibly rub on your face without having the least bit of reaction OR effect) to such the extreme that you could theoretically apply benzoyl peroxide (Proactive, any kind of strong vanishing cream usually has it, and then it’s also the main ingredient in prescription EpiDuo alongside rerun A based Adapalene) to their face about six times a day with almost no redness, drying, or peeling, (and I’ve done it before on occasion to try and deal with bad breakouts but unfortunately you can develop immunological resistance to it and make your acne bacteria incurable and unkillable if you do that constantly so I try to skimp on topical prescription antibiotics, but I needed something to illustrate the kind of very extreme skin problem I’m describing), do you think that these alcohols are likely to be next to null in terms of negative effects since they couldn’t possibly be stronger than antibiotics or else we’d be marketing them as pharmaceuticals? Would applying these kinds of caustic and harsh alcohols to the skin keep the p. Acnes bacterial count reduced at all from frequent application? Does this kind of alcohol even kill microorganisms at all? I can’t ever seem to find anyone who knows the answers to these questions at all and I had completely forgotten that I was even trying to figure this out it’s been so long now without being able to find anyone who knows that I completely forgot about the subject until I just was reminded of it reading your blog. I just have always wondered whether or not these products are anything to worry about or not if they don’t seem to ever produce any adverse reaction? At the same time I’m 32 and will not experiment with finding out if that’s the case anymore though or not because I’m afraid of finding out after a decade or so that I was applying something which causes rapid aging or something without even knowing it that a person would have permanent detrimental results from in time. Do you know if these drying alcohol products are safe for aging or not? I own the product you reviewed and really like it but I hardly ever use anything but 100% organic products these days that I am fully capable of understanding the effects of all of the ingredients from for the above mentioned reason. Except for benzoyl peroxide but I apply CONSIDERABLY less amounts of that stuff than when I was a kid and would slather all over like sunscreen before bedtime, lol. (I think I probably genuinely needed that much though)! Thanks for any bits of wisdom you have to share.