Holika Holika Gudetama Lazy & Easy All In One Master is a new all-in-one multitasking toner and essence that launched with the Holika Holika Gudetama Collection. For some reason, Gudetama blew up this year. For those not familiar with the character, he’s a creation of Sanrio and happens to be one of the most depressed egg yolks you’ll ever meet. Well, technically probably one of he only ones you’ll ever meet. He’s the equivalent of Marvin from Hitchhiker’s Guide to the Galaxy as he has the same woe is me, depressed attitude that Marvin has! Or he might just remind me of myself on a Monday morning!
He’s been around since like 2012 or something but he’s suddenly appearing everywhere! Loungefly has an upcoming selection of purses and totes they’ll be doing with Gudetama mopey little self on them and Holika Holika has a complete makeup and skincare collection they released inspired by this depressed little egg yolk!
Considering Gudetama isn’t only depressed but also unmotivated and completely lazy this new Holika Holika Gudetama Lazy & Easy All In One Master seems the perfect skincare pick for him! This is an all-in-one formula that acts as an toner and essence or I would call it a serum that is meant to be applied prior to moisturizer. I would be raving this on the rough tops if it wasn’t for the fact one of the third ingredients on the list is alcohol. Sad sigh! If it wasn’t for that, I’d be a very happy use of Lazy & Easy All In One Master!
This comes housed in a cute little pump jar featuring Gudetama sad little self on the front. Apparently it contains ceramides but the alcohol will likely make it a big no for most users. It’s a gel-like consistency that absorbs easily into skin with a light aquatic fragrance. I love how quickly it absorbs, how it doesn’t make my feel sticky or tacky, and how it smooths and softens but doesn’t leave me greasy or shiny and almost has a tightening, firming effect. I wouldn’t say it is crazy moisturizing but it does smooth and soften skin instantly upon contact. I love starting my day with this as it wears so well under makeup.
Sorry, my arm swatch is looking weird because I swatched long wearing lipstick prior to this and couldn’t get it off!
As I said it does contain alcohol and not the good kind! Thankfully I didn’t experience any dryness when using it and I’ll likely go ahead and finish the bottle I purchased but likely won’t repurchase it due to that sole ingredient.
Such a shame because this is a rather nice product that acts to smooth and soften skin while tightening and a creating a smooth surface for other skincare and makeup!
Holika Holika Gudetama Lazy & Easy All In One Master as well as the entire Holika Holika Gudetama Collection is available at ebay.com.