March 28, 2017

NETZ Spidersilk Luminessence An Example of Great Marketing

I don’t need a new fridge, stop trying to make me buy one Kristen Bell! And Tiny Fey, I certainly don’t need another AMEX card. Everyone is trying to sell you something be it on the Internet, on TV, or across social media. One of the worst offenders I’ve seen lately is Covergirl not so obviously trying to sell me makeup they allegedly use on Betty and Veronica in Riverdale. I’d just like to say that “allegedly” is very fitting because there is no way that Veronica and Cheryl Blossom look that put together from using Covergirl cosmetics. Sorry not sorry!

I’d also like to mention I feel terribly old watching Riverdale because I remember when Luke Perry and Skeet Ulrich were young and cute. Skeet Ulrich is 47? Where and when did that happen? And Luke Perry is 50? What? How? Who?

Now, I’m old enough to mentally role my eyes at bad product placement and over marketing. Maybe I’m jaded because I blog but marketing can be grossly exaggerated across social media not to mention on TV, etc…

But, of course, I’m a fan girl first and foremost. So, when I recently saw Mike Angelo post a pic with a big old tube of NETZ Spidersilk Luminessence (or it could be his brother, I can never tell the two apart but it did appear on his Instagram but his brother is the one endorsing NETZ at the moment! Who knows….!) I was all like, “WHAT ARE THIS?”

I mean are you seeing how crazy awesome that texture is?

Far be it for me to get excited about what appears to be an illuminating base of some sort but this stuff looks so freaking cool. Like Peter Parker web shooter cool! This stuff looks all gooey and webby and wow! I need it. Unfortunately, it’s impossible to find in the US. That’s a good thing as I’d probably waste money on it and hate it but the commercial makes it look rather cool and I swear it has nothing to do with all that lock and popping Mike does.

No, really, it doesn’t.


See? An example of great marketing.

I was sold on it.

What celebs or gurus have sold you something that you really didn’t need?

Or are you a smart consumer that doesn’t get suckered in to the hype?

Do share!

But honestly, tell me, don’t you NEED NETZ after seeing that commercial? I mean the actual commercial not the Mike without a shirt video!

About the Muse

Isabella MuseIsabella is just an average everyday geeky girl who doesn’t blend her eyeshadow correctly, wears too much blush, and hopes she never finds her holy grail products because she likes the thrill of the chase so much. Her mission is to bring you super honest reviews on makeup, skincare, fragrance and all things beauty. She’s in no way an expert on the topic and she sure as hell isn’t a super model. But she’s passionate about makeup and is seeking like-minded individuals that like pina coladas, getting caught in the rain, and ones that enjoy spending hundreds of dollars at Sephora without feeling buyer’s remorse. If you’re that person feel free to reach out and leave a comment or follow me on Facebook, Instagram, Twitter, and Bloglovin‘.

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  • KimMWC03

    Youtubers seem to always be convincing me to buy stuff I don’t need!

    And don’t feel bad, Isabella, I’m around the same age as you and I love Riverdale. Glad the hiatus is over so I can watch a new episode this week.

    • Isabella Muse

      My favorite bloggers always convince me of stuff I don’t need haha! How crazy is it that Luke Perry is 50!? WHOA! 😀 I am too, looking forward to seeing what happens next!

  • Christina Tran

    I still don’t get what it does. LOL! How does mimicking spider webs protect the skin? I don’t get it!!!

    • Isabella Muse

      just shut up and take my money because it looks like spider webs! I’m going to tuck it into my sleeve and squeeze it at will and see if I can shoot webs at people. No but seriously, I THINK it’s supposed to be an SPF slash highlighter all in one. Looks like an illuminating base with SPF. Not to mention there’s Asian celebrities endorsing it THAT MEANS WE NEED IT! haha 😀

      • Christina Tran

        Yeah, I saw it on Mike Angelo’s instagram too and was immediately curious. I didn’t even know who he was until you posted about the music video you had stuck in your head the other day. Then I got curious…and saw all the dramas
        he’s in…
        It looks like NETZ Luminessence is a brand new product that you have to buy direct from them, though maybe only within Thailand. I googled the brand and found their instagram (@netzoffice) and translated their posts, which tells you how to buy.

        • Isabella Muse

          I’m like obsessed with him at the moment although I hate the blonde hair, let me just get that out there (I know I can only talk about my weird drama fetishes without judgement with you Christina haha) ;-D He did a Full House remake which was actually better than the Korean one (I’m so sorry Rain, forgive me, I still love you bestest of all). I was kind of shocked someone didn’t have it somewhere on ebay or something. You know ebay is like a vortex of Asian makeup and beauty but nada!

          • Christina Tran

            I was obsessed with him for about a day. Haha! I blame it on you. Why are you introducing me to more drama and actors?!!

            No…better than Rain? Better than RAIN! Shut the front door!

          • Isabella Muse

            Ok, shh don’t tell anyone this but yeah, a little better than Rain. He’s just so cute! squeeeee! 😀 If/when you watch Full House-Thai you’ll look back on Full House-Korea and think that Rain was a little dated in it. It is several years old now so watching Mike in it feels a lot fresher. I know, god I need to stop. By the way I have Master Devil Don’t Kiss Me up on my Plex if you want to watch it I can give you access to my server. But it’s dubbed, typical Chinese drama that they dub it. Boo! Hisssss!

      • Maria Hammill

        It’s supposed to protect against HEV light as well as being uva/uvb spf – there aren’t a lot of these HEV filters out there yet. The only other one I’ve seen is the Make Moonlight Primer which looks black in the bottle but doesn’t seem to darken your skin at all. Supposedly both the NETZ product and the Make product are made with natural melanin which is the ingredient that protects against HEV light. This looks really cool and gimmicky, but I wouldn’t write it off as simply a novelty. There are definitely studies to back up both the damage that HEV light does, as well as melanin being a filter for it.

  • Tina

    Yes, I need this. And I am way older than you Muse, lolol. Seriously, I watched the little vid with the adorable Thai lady demonstrating this and now I have to have it. As you are well acquainted with Asian brands and how to get them to the USA, please, please…let me know when and how and how much (I think its around $25 USD) we can get this here. I’ll be so greatful!

    • Isabella Muse

      I wish I knew lol! I want it too. I searched high and low but didn’t see any e-shops or even ebay selling it. It’s been over ten years since I’ve been to Bangkok but I’ve never seen a brand called NETZ in my travels there, this is a completely new product for me. I’m terribly curious to try it 😀 If I hear/see it anywhere I’ll let you know!

      • Tina

        Thanks so much!! I’ll keep hoping you find a way for us to get it!

        • Isabella Muse

          believe me I’ll tell you if I find it 😀 I need it in my beauty life hehe!

  • Isa

    I totally resent guys who have better skin than me. Lol, just joking. But really, a couple of my guy friends totally have flawless skin and I’m so jealous because they do literally nothing to earn it!

  • Randi MacDonald

    I tried to buy these soft rollers made from Yoga Mat that I saw on Shark Tank. They are not available to ship until May so I said ” Forget it”. Fun fact. I was in a focus group for Riverdale. I got to watch 2 episodes( and get paid for it) before it was released to the public.

    • Isabella Muse

      I didn’t see those, what were they? Curious minds! OMG that’s cool! 😀 Tell me more!

  • Rachel

    Yes please let us know when or if you find out how we can purchase this Netz stuff lol. As soon as I watched the video I googled it and then searched eBay. No luck. Seems to be saying that it protects a third layer of your skin from “blue light” which is interesting if I read that right lol. But it does look very intriguing and I would definitely snatch this up if it was available here.

    • Isabella Muse

      LOL I love how obsessed you are about wanting this as much as I do hehe 😀