Is imitation a form of flattery in the makeup and beauty world or is it just plain copying? Several years ago, Victoria’s Secret was sued by Urban Decay for introducing a “Naked” Eyeshadow Palette. Or in this case, they used the “Naked” name which was apparently trademarked by Urban Decay. I mean, in this particular case, I don’t think Victoria’s Secret really copied anything aside from the name from Urban Decay but there are plenty of brands that copy each other’s ideas and packaging etc…
There’s Maybelline Color Jolt Intense Lip Paint which some might say is very similiar Too Faced Melted Liquified Long Wear Lipstick. And if we really think hard enough we can probably come up with any number of drugstore dupes out there that look quite similiar to some of our beloved mid to higher range brand products.
But none are more guilty of this than Makeup Revolution who recently came under fire when Kat Von D called them up on Instagram for duping Kat’s Eye Contour Palette with their Ultra Eye Contour Light & Shade Palette. Makeup Revolution does so like to copy Too Faced packaging. A quick glance at their Chocolate Eyeshadow Palettes and Blushing Hearts Blush will have plenty of eyes raising.
I have to admit though I didn’t really make the connection between Kat’s palette and their palette until she did a shout out on Instagram about it and even then I failed to make the connection.
Is a copycat? Is it stealing? It’s so hard to say.
When you work hard on something and it’s blatantly copied it hurts. I should know because as a blogger I have entire posts stolen from my site or I have others stealing ideas I’ve posted, etc……I’ve come to realize though that it’s hard to have a unique idea in the makeup and beauty world. youTubers are a prime example of creating some sort of cool idea and having that idea copied a million times over.
I hate to say it because I come to expect copying in the makeup world. If someone introduces some sort of interesting blush palette you can be damn sure the idea is going to be copied across the board especially at drugstores but it doesn’t hurt any less nor is it right by any means.
If I worked hard on a palette of some sort only to have it copied in packaging and formula I’d be devastated and hurt.
Do you think copying in the makeup world is expected?
Or is it completely wrong?