June 8, 2017

Urban Decay The Velvetizer Review & Swatches

This was provided to me by a brand for review and I receive a small commission if you shop using the links in this post but all opinions are my own.

Urban Decay The Velvetizer Translucent Mix-In Medium ($34) is a new silica matte finish powder that can be used to set makeup or used as a mix-in to make any foundation matte in finish. Sounds interesting? At first, I thought it was but after thinking about it a little bit I was like, “Well, maybe Urban Decay is just being a little extra with their marketing!” You know, trying to sell you snow in the Summer because in reality what this is a very, very silky powder but that’s all it is a powder. And you can basically use any powder you have and mix it in with your foundation should you like.

Here’s some deets.

Urban Decay The Velvetizer scores major points for being a very, very soft, silky, fine-milled powder. It has a cool, slippery silicone-like texture that we all know our many dealings with silica transparent powder. I think Urban Decay did perfect the texture though. It’s a very fine, silky consistency and for that alone I’ll rave it.

However, at the end of the day it’s pretty much your a regular old transparent powder that gets a little boast of excitement because Urban Decay decided to attach “Mix-In Medium” to the name and recommend you go all Tom Cruise Cocktail and mix it with your regular cream foundation to create an entirely new, matte finish one. Because really, suddenly plain old setting powder takes on a new meaning if it means you can cocktail, mix, and create something new with it right? Don’t act like you were semi-intrigued when you read about this because I know I was like! “Oh! Interesting!” but it quickly occurred to me, “Well, I already have a slew of transparent powders, I can do the same thing with any of those right?”

The Velvetizer isn’t a powder I need nor is it something I’d make use of. I have dry skin and try to avoid setting with powder. I admit Urban Decay’s formula is lovely and it applies quite well but user beware, it does leave behind a white cast so a little goes a very long way. I wouldn’t say it’s going to set your makeup for complete all day oil and shine-free finish. You’ll get some mattifying from it but nothing that’s going to completely curb oil for the day.

Before I talk about the mixing process, which is really what probably has you most curious, I’ll tell you a little about the packaging. You see, at the time, everyone at Urban Decay was sitting around and obviously having a late night and possibly a bit overtired when they decided it would be a good thing to house powder in a jar that contains a velvet label. Head desk, repeat, again and again. Like the original Naked Eyeshadow Palette, this has a velvety label that surrounds the jar. Sure, it’s pretty and purple but after a while it is going to get incredibly grimy and gross. Not a smart packaging choice to say the least. It’s 0.28 oz in size and $34 which depending how you see it might be a tad expensive if you’re keeping Etsy and indie mineral companies in mind when making your purchase as we all know for ten bucks you can get yourself some good silky silica at any number of indie stores.

Now the fun part….!


I actually found the mixing process incredibly messy. It’s difficult to shake a dime-size amount of powder out and combine it with cream foundation but where there’s a will there’s a way. After mixing it with a few different foundations (Too Faced Born This Way, Hard Candy Glamoflauge MixΓ’β‚¬β€˜in Pigment Makeup Drops, and even Urban Decay Naked Foundation) I just felt it made the creams stiff and difficult to blend. It turned the creaminess of the foundations into a very powder, thicker texture that seemed to pill on my face as I applied it. It wasn’t a good look to say the least. I suppose if you’re oily you might see better results but being dry it wasn’t a good luck.

In the end, Urban Decay The Velvetizer is a very fine, silky powder but that’s all it is. Which means if you already have one in your stash that you’re using daily you really don’t have to run out to buy this one.

Urban Decay The Velvetizer is available now at sephora.com.


This was provided to me by a brand for review and I receive a small commission if you shop using the links in this post but all opinions are my own.

About the Muse

Isabella MuseIsabella is just an average everyday geeky girl who doesn’t blend her eyeshadow correctly, wears too much blush, and hopes she never finds her holy grail products because she likes the thrill of the chase so much. Her mission is to bring you super honest reviews on makeup, skincare, fragrance and all things beauty. She’s in no way an expert on the topic and she sure as hell isn’t a super model. But she’s passionate about makeup and is seeking like-minded individuals that like pina coladas, getting caught in the rain, and ones that enjoy spending hundreds of dollars at Sephora without feeling buyer’s remorse. If you’re that person feel free to reach out and leave a comment or follow me on Facebook, Instagram, Twitter, and Bloglovin‘.

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  • kimkats

    WHAAA??? What kind of nonsense is this?? MIX your powder and liquid foundation? Bleah… what a nice thick pile of carp that will make… Who the yell thought *that* one up? Yeah, they were either over tired, or smoked up when they came up with THAT idea.

    And a velvet label?! The only way it could be worse is if it had nars-like rubber where it wasn’t velvet. That would make for a completely fouled up package.

    Wow – I haven’t seen such a big package of NOPE in a long time….

    • Isabella Muse

      I didn’t like it mixed with creams, it pilled crazily during application doing this. Just didn’t work for my dry skin! Not a good idea! Maybe if I was more oily!? But it seemed a mess. LOL yeah I dunno which is worst! Rubber or velvet!

      • Tanya scharps

        My Nars single eyeshadows in the black “rubberry” packaging now have a weird sticky texture. Has anyone else experienced this? I can’t clean it off πŸ™

        • Isabella Muse

          It’s a well known and sad fact that NARS’ packaging gets very, very grimy and gross! I use a little rubbing alcohol!

  • Lexi

    Thanks for clearing that up! I saw one reference to it on YouTube, but didn’t get it.

  • Lorraine. E.R

    I was wondering about this and had a feeling it was something simple like a silica powder. I love silica powders for my oily skin and I’ve been wanting a new one so I’m going to find some silica face powder and try mixing in with my foundation.
    That was if it doesn’t work well I won’t be wasting this much $ and can use as a setting powder anyway.

    • Isabella Muse

      It’s a little more finely milled their your run of the mill silica. They did a very good job with the consistency and texture, it truly is velvety, cool, and slightly slick feeling courtesy the cones. But you’re on a budget you can get fairly excellent transparent powders from a variety of indie brands as well as a drugstore ones πŸ™‚ exactly! You aren’t blowing near forty bucks!

      • Tanya scharps

        Thanks for the link! They have great stuff and just ordered the powder.

  • Elise

    I have to comment on the “mixing” thing. I found a hack of sorts for mixing any tiny amounts of cosmetic or beauty product. I love sharing this πŸ™‚
    There’s one caveat: you have to either wear, or have a friend who wears, daily or weekly contact lenses.
    The individual packs the contacts come in, are the perfect size and shape for mixing up single uses of lipstick, powders, liquid liner, face cream – whatever!
    Just rinse the saline out and dry it, and it’s still sanitary and ready to go.
    Daily contact lens = two empty packs every day. So one user can share with a lot of people.
    I hope this helps someone who loves to blend shades.

  • Debbie L.

    Oh! I think it’ll work better when mixed with liquid foundations that aren’t mattifying! I distinctively remember a hack clip (I think by a MAC’s artist…) of putting loose powder into some pretty liquid foundation (MAC’s face and body foundation, possibly) to mattify it and increase coverage.
    Won’t be picking this up, since I’m already perfectly content with my Innisfree No Sebum powder for mattifying and MUFE’s Ultra HD for setting. Thanks for the review, all the same! ҝ€

  • TwirlyGirly

    Here is the ingredients list for Urban Decay The Velvetizer (left off the “may contain” colorants):
    Silica, Dimethicone/Vinyl Dimethicone Crosspolymer, Ethylhexyl Palmitate, Silica [Nano] / Silica, Isoceteth-10, Phenoxyethanol, Sodium Dehydroacetate, Sorbic Acid, Ascorbyl Palmitate.

    Here is the ingredients list for E.L.F.’s High Definition Powder:
    Dimethicone/Vinyl Dimethicone Crosspolymer, Silica, Sodium Dehydroacetate.

    Bearing in mind it’s the first four or five ingredients listed in a cosmetic formula that do most of the “work”, the two powders are SO similar in their formulae anything you can do with the UD product you can do just as well with E.L.F.’s. The two main ingredients in the UD product not found in the E.L.F., Ethylhexyl Palmitate (a texture enhancer), and Isoceteth-10 (an emulsifier) don’t really affect the product’s performance.

    At a price of $128.38/oz. for Urban Decay’s The Velvetizer, versus $21.42/oz. for E.L.F.’s High Definition Powder, it seems like the E.L.F. product is a much better choice. (Both are packaged at .28 oz. per product).

  • Jackie

    Hate to tell them but we were mixing powder with liquid in the 80’s so nothing new here didn’t like it then now that I’m older doubt it even more. Thanks for the heads up.

    • Dee

      I’m so glad you brought up the history! I first heard about this when I saw it in a youtube video recently and was thinking, “I did that in the late 90’s. What’s the big deal?”

  • Autumnal_Equinox

    Now, I’m feeling conflicted. As I just read a rewiew of this product yesterday, which how it made their foundation apply better. And I am leaning toward that review more, as my skin is more similar to her, than to yours. As for what I’ve heard about this product: It is not supposed to change your foundation into a matte finish, but it does help with the lasting power of the foundation through-out the day.
    I, for one, will defiantly be trying out this product, at least with my Urban Decay Naked Skin Foundation (which is quite liquid-y; and this product helps with that).
    Can’t add much more, until I’ve tried out the product for myself. ::shrugs:: (please no hate….)

    • Isabella Muse

      no hate at all πŸ™‚ Try it! I always tell everyone to try stuff even if I hate it you might totally end up loving it. We’re all very different and skincare/makeup, shades of blush or eyeshadow will work and look different! Good luck! I hope you like it, stop back and let me know how it goes!

  • @joannej_1974

    I also think it’s just a gimmick. They did gap out with the Velvet jacket, and it would have made sense to have 1/2 the sifter with a snap on lid (like they do with spices) and include a small measuring spoon.