September 8, 2017

Fenty Beauty Arrived Today and It’s Underwhelming!?

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The new Fenty Beauty Makeup Collection launched today and the damn Internet near broke with everyone hyping it up to the max. The volume was turned up to ten on this collection because it’s created by Rihanna. Let’s be real here. Everyone has that little tiny inkling in the back of their mind that maybe if we buy all this stuff we’ll look as incredible as Rihanna. Old or young, even if we know better, you must have had a little thought that maybe Fenty Beauty might just take you to the Rihanna level of beauty.

I know I did.

Rihanna no stranger to makeup as she had not one but two different collections with MAC Cosmetics both of which were smashing hits. I guess the next logical step for Rihanna was to go about the creative process herself versus collaborating with a brand to bring her vision to life. I know if someone asked me if I wanted to collaborate with my favorite brand or do my own makeup collection I’d reply, “DO MY OWN!”

In the past several years, the makeup and beauty industry grows steadily by 12% each year. That’s a HUGE chunk of money that women and men are spending on eyeshadow, lipstick, and other makeup and beauty goods. I think the birth of youTube beauty channels and Instagram heavily influences that revenue. I think 2018 is going to be the year of celebrity makeup. Celebrity fragrances have been vastly popular over the years but makeup is still pretty much uncharted territory. Drew Barrymore, Iman, Eva Mendes, and most recently Kendall and Kim Kardashian all have introduced their own makeup lines. I suspect we’ll see more celebrities taking this route in the next year because the makeup pie is big and everyone wants a slice right?

Now, I’ve been reading about Fenty Beauty for a few weeks and it truly was a hotly anticipated release. When you have a fan base as large as Rhianna’s it’s understandable that people are foaming at the mouth wanting to get their hands on her warez.

I think one of the greatest parts about this release was the fact nothing sold out. There has been, thus far, plenty of it to go around. Rihanna is obviously not into the makeup mind game tactics that brands have been using on us lately where they release a limited amount products, have it sell out, and tease us about a restock. This both frustrates and irritates the consumer. So, if you want to get your hands on any of her products they are very much available.

That’s the good news, the bad news is the fact that collection was so hyped up that when I’m finally presented with it I was left feeling underwhelmed. It consists of 16 pieces and only 8 of those pieces are color cosmetics the rest being beauty tools and brushes. The line concentrates heavily on highlighters and contouring products but there aren’t any true color cosmetics. No eyeshadow, lipstick, no blush. The only item that caught my attention was the Gloss Bomb Universal Lip Luminizer.

This doesn’t mean Rhianna doesn’t have plans to add to the line in the future but that isn’t confirmed information. I have hopes she will because I’d love to see more from her especially since I’m really over contouring and highlighting (was I ever even into it at all!?!?).

I’m a disappointed, a bit underwhelmed, and a bit surprised as well that with all the marketing they put into this that it isn’t a larger release of products. I mean more than half the collection is tool-based and not even color cosmetics.


Sorry, Riri! I love you but Fenty Beauty needs a little work to keep me interested.

What do you think of the Fenty Beauty Collection?

Was it everything you hoped for?

Or did you expect something more?

Do share!

Fenty Beauty is available now at


I receive a small commission if you shop through my link.

About the Muse

Isabella MuseIsabella is just an average everyday geeky girl who doesn’t blend her eyeshadow correctly, wears too much blush, and hopes she never finds her holy grail products because she likes the thrill of the chase so much. Her mission is to bring you super honest reviews on makeup, skincare, fragrance and all things beauty. She’s in no way an expert on the topic and she sure as hell isn’t a super model. But she’s passionate about makeup and is seeking like-minded individuals that like pina coladas, getting caught in the rain, and ones that enjoy spending hundreds of dollars at Sephora without feeling buyer’s remorse. If you’re that person feel free to reach out and leave a comment or follow me on Facebook, Instagram, Twitter, and Bloglovin‘.

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  • Terra Drake

    I am with you on the underwhelming “meh” feeling. I like that she has so many different shades of foundation, but it seems like that was the sole focus of the line. I also was interested in the lip luminizer, but when I found out it was simply a lip gloss/topper, I passed. I hope she expands (I’m sure she will) and adds more color.

    • Isabella Muse

      I purchased the lip topper and was hoping it might be a nice pigmented, nude but I have my doubts! The foundation is def a key selling point but I’m not sure why I was under the impression she was going to have a complete core makeup collection! I guess with all the hype I was expecting a major core release of products! Eyeshadow, lipstick, the works! Sad panda! I hope she does something more in the future if it sells well (which it will I’m sure).

  • Mary

    I’m so over all the over hyped crap that instagram and you tube influencers shove down our throats , I’m sticking to mainstream brands I know perform well for me and that’s it. I don’t “fan girl” people on you tube or instagram so when these collections come out it doesn’t phase me and usually all you hear After the release is how lousy the product quality is.

  • Christina

    The only thing I’m interested in is the foundation. I have yet to find a foundation that has a super pale olive/yellow undertone without looking white or pink/peach. I’ve tried MUFE’s famous one, and nope, not for me.

    Other than her lips, I think she’s always been more about the radiant perfect complexion that she has been about eyeshadow, etc.–not taking into consideration her music videos. I think it’s a smart choice to start with highlighters and complexion, seeming as the highlighting craze hasn’t died down yet. I’m not into that, so this line doesn’t do much for me, but I think it’ll do just fine.

    I do think the packaging is a little cheap and gimmicky looking. If I understand correctly, some of those stix are magnetic.

    • Isabella Muse

      You are very right and I didn’t take that into consideration. She is all about highlighter and a dewy, complexion versus blush/eyeshadow. She isn’t too crazy with color makeup! I guess with all the hype I thought there would be more 🙂 I’m unfazed by the packaging, it’s just pretty standard :-/

    • Jacquelyn

      I agree. It would be a little off brand of Rihanna as an ambassador to flex tons of eyeshadows and lipsticks. The focus on skin and cheeks is more Riri, and highlight/contour is still on trend.

  • melanie

    Don’t see anything that interest me., pretty boring. Actually makeup in general has been pretty boring. I have stuck to my go to items. I am so over the highlight palettes, matte lipstick, glitter in eye shadow and Lines copying one another… Where is the innovation the originality. Do cosmetic lines even test for quality anymore? Positive note my wallet is happy

    • Michelle Luna


      Except my wallet is screaming now because at 36 I have finally started in on skincare (it’s either cheap drugstore brands or just a plain washcloth for me and my rosacea… I don’t even use sunscreen, oops) and holy hell my normally low-cost taste costs a lot when it’s at Sephora….

  • Dominique !

    I’m personally very glad she came out with 40 shades with her foundation line. I think the whole concept is more about inclusion than color cosmetics. I’m very pale, and finding foundation that suits my skin tone is quite easy. On the other hand, (here in Canada) darker folks don’t have that much choice. I mean; YSL came out with All Hours a few weeks ago and there’s 1 (1!!!) shade that may suit a darker skin color. Rihanna & her team probably went for a market that’s underrepresented and that wants to buy from her. I wish her nothing but the best, and who knows, maybe she’ll come out with an Holiday color collection!

    • Isabella Muse

      I completely agree about the foundation! it’s a key selling point in the line! I just wish she did more color makeup too! I would have loved to see some red lipsticks, her MAC ones were divine! ;-D I wish her the best as well, I know it’s going to sell fantastically well! She has a strong fan base that supports her. I HOPE you’re right! I’d love to see a Holiday Collection with a full color line! I’d totally buy an eyeshadow palette!

  • MJ

    I agree with all of the above. As for positives, I feel like the products are reasonably priced and they didn’t immediately sell out due to limited stock to create a frenzy. The inclusion of 40 foundation shades is huge. Other than that… boring sums it up pretty well. Even though the colors are unique, they don’t seem very wearable. I, for one, cannot pull off a dandelion-yellow glittery highlighter. It’s a pass for me 🙁

    The packaging also resembles the KKW, Kylie cosmetics, and DesixKaty dose of colors collections packaging. Kind of matte, nude, neutral.

    • Isabella Muse

      they are very reasonably priced! For some reason, I expected them to be more $$! $18 for the lip topper wasn’t too bad at all! The foundation shades are massive, it’s a big round of shades for a brand in its infancy! It’s also a huge selling point. But yup, a little bit boring 🙁 I blame social media. It was so hyped out that I thought their would be this massive collection of color cosmetics launching. I guess in a way I was hoping for some really gorgeous lipstick shades a la Iman. Although, Iman’s line is created with WOC in mind I still ADORE all her lipstick colors. The burnt oranges, the rich blood reds, they are so dramatic and bold and I think I expected the same from Riri! I hope she’ll extend the line! Maybe we are just seeing the primary core of it and she has plans to expand!

  • Alex Greatness

    I think she chose inclusion over product quantity hence the oversight on color cosmetics. Between her 40 foundation shades and multiple contour/highlight shades she actually seemed to produce more individual pieces than if she had done a handful of shades per product. That said, I was looking forward to regular blush that doesn’t turn me into a unicorn or too shimmery at least. Lipstick and eye shadow was understandable to pass over as the market is overly saturated with those anyway but since she focused on skin might as well have thrown some color as well in my humble opinion b:)

    • Isabella Muse

      I hope the lack of quantity also translates to excellent quality, that would be fantastic if the was the case! I’d have loved to seen color cosmetics, especially lipstick. the lipsticks from her MAC Collections were truly some of my favorites and I had hoped to see more of that in this collection. I was a little underwhelmed due to the lack of color.

    • Jacquelyn

      Yes!!! I definitely feel like the focus of the brand and marketing is INCLUSION, which means bases, highlights, and cheek colors that will work on albino pale and dark skin Black people (and apparently, they want to include even darker shades!). The brand even made sure to be inclusive of undertones, not just pink and yellow. They included red, olive, and a few others I can’t remember right now.

      There are an assortment of beautiful highlight and contour products in the market, however most of them cater to light and light-medium skin. The “deep” products wouldn’t even work for a dark skin person, but a tanned medium person at best. I think Rihanna really changes the game, and hopefully she’s shaking up the industry to be more mindful of true diversity of shades.

  • Ashley

    Realistically speaking, I always expected her to focus on skin because that’s how she does her makeup. I really like the shaping products because they don’t look heavy. The goal doesn’t seem to be instagram contouring (which I am 100% over) but more drawing attention to the natural contours of the face. Very much so a your skin but better thing. As far as the packaging goes; I like it. I’m partial to geometric shapes and pinky nudes so that’s probably a factor there hahahaha. I think it has a classic look about it and like it would look nice together on a vanity. I’m also not a fan of too faced or benefit packaging because i think it looks childish so to each their own?

    Idk. I wouldn’t describe myself as being disappointed but I am a little underwhelmed because of the lack of color products. Especially lip colors. I expected at least a range of nudes to fit every skintone.

  • Seuni

    There’s so many brands that focus on everything but the shade range inclusion, so I’m glad that she came through on shade representation. I don’t check social media for makeup, but from what I have heard about Fenty Beauty, everyone really just wanted a decent range of foundation shades and undertones for WOC.

    I really have to give it up for Riri. She launched a new collection with 40 different shades. Most brands at Sephora launch with like 8-12 shades (and there’s usually only one or two shades that might work for South Asian and black women) upon an initial new launch and take years to finally decide developing shades for darker women might earn them some coin.

    • Isabella Muse

      I agree! The foundation range is outstandingly large for a brand in their infancy! So much of the press seemed like she was releasing more items but it’s actually a relatively small collection especially when you take the tools into considerably, she has 8 different tools/brushes (blotting paper really?) and only eight actual makeup products! I have to admit I was a bit underwhelmed. But you’re 100% right! This color range is vast and if her shades end up being good fits for WOC that will be her bread winner for sure! I do hope she does more color though in the future! I’d be all in if she did some blush/lipstick!

  • Wendy Sue

    would i be showing my age if i admitted i don’t know who Rhianna is? ROFL

      • Wendy Sue

        I’m not kidding (*blushes hard*). I did google her so now I know, but prior to this morning, I never even heard the name. OMG!!!!!!!!!!!!! I’m becoming an old fuddy duddy! NO!!!!!!!!!!!

        • Isabella Muse

          lol! I thought you were joking around 🙂 Don’t worry, when Wet n Wild released their come correct concealer I had no idea what the reference/slang meant 😀

  • Sarah

    It is a start, and I thought it was a rather nice start. She actually thought of other shades of skin rather than 50 shades of pale, so having 40 foundations was a rather incredible thing to launch. Hopefully anyone can find their shade.

    I’m very excited to see reviews begin to roll in for Fenty Beauty because I want this to be an affordable brand that allows people of deeper skin tones to pick a foundation off the shelf without having to hunt and hunt and hunt. As for lip color and eye color, that’ll be coming soon I’m sure. 🙂

    • Isabella Muse

      I couldn’t agree more on foundation shades, there’s a serious lacking of shades for WOC! 🙂

  • Robin H. rrhawk

    I really like the foundation and I am not disappointed the lack of color cosmetics.. It seems to be a new launch every other day and it is boring me to sleep. Too many palettes and highlighters that I cannot or do not want to wear. The whole unicorn thing, I do not get. When you have a hard time finding a basic foundation to build the rest of your look on, that is a major problem. Three cheers for her addressing that problem because that’s a huge one.

  • Christina

    I have to say nothing really screamed at me…. except for one thing. I fully expected this collecting to have a luxury price tag. Or a higher end of the high end brands. I was pleasantly surprised that the price was really at the lower end (ie high drugstore/low high end) That will make it especially available to the late teens early twenties that have been scrambling to find the Kylie type money! I do think that some of the duo pan highlighters could be used as eye shadows based on the swatches I saw last night but really I didn’t see anything that said WOW different!

    • Isabella Muse

      This is most def at a sweet spot price. Mid-range for sure which is great because a lot of teens/early twenties can indulge for sure! I expected it to be higher end pricing but was pleasantly surprised she went cheaper!

  • Cil

    I am reading women praising her foundation “inclusivity” and I am like WHAT?!

    I’m sorry, but Estee Lauder Double Wear has a way diverse and inclusive line than Riri’s.

    Both have 40 shades, but ELDW has at least 15 shades for WOC if you count from the level 4 down, with the added bonus that ELDW is less prone to oxidation. There are reports that Riri’s foundation oxidizes a good deal.

    Nothing in her colection is really interesting. I still want to find a way to get ELDW in Brazil, which has been nearly impossible (frustration).

    • Jen

      Double Wear was not launched in those 40 shades, it took years of adding shades from demand. Also my experience with it is that it’s thick and does oxidize. Not my cup of tea. I can’t speak on the Fenty foundation because I haven’t tried it. But this is more of a personal preference thing.
      There at least 20 shades in the Fenty line suited to black woman and other woman of color. She’s also confirmed additional darker shades are in the works.
      It’s not really a competition on who’s more inclusive, it more about how it’s the focal point of her line right out the gate and that is something a lot of people respect.

    • Sooshi

      I took back my double wear foundation as the flashback was absolutely awful, who wants to look like a ghost if they’re photographed with a flash?! Nobody seems to mention this problem. EL were good in giving a refund though thankfully. My sister got the Fenty foundation and matchstix trio so I tried the products. The foundation is superb, doesn’t oxidise if bottle is shaken, keeps my combination/oily skin nice and not greasy. I liked the foundation and actually forgot to wash it off as it’s so light so I had to get out of bed to clean my face! And no horrific flashback. I would buy it when I run out as it’s £26 here in the UK and cheaper than the shiseido synchro one I’m currently using. Rihanna has done a brilliant job for deeper skin tones too!

  • Ashley

    Couldn’t agree more, this release is a bit blase, and I found myself in absolutely no hurry to add something to my cart and checkout. I think part of the problem is this market is just SO oversaturated, and it’s getting tougher and tougher to come up with a product that is truly unique. Everything is replicated through each passing beauty line. I think Riri and her team decided to “dip their toes” in the overcrowded beauty pool, rather than dive right in, and smartly choose to focus on something that is so terribly overlooked – a very inclusive foundation range. Good for her, but lets hope we see other unique forms of color in her line, represented in the only way we have truly come to know who Rihanna is – beautiful and edgy.

  • Jennifer

    I spent all my makeup budget on the Too faced Peaches and Cream and Kandee Collection Release LOL. I don’t even need to look at this one!

  • Jen

    I’m happy with the launch. I’m tired of the gimmicks and market manipulation (yes, the purposeful low stock-sold out thing is manipulation). If I see another food themed makeup line sell out in three seconds I’m gonna freak.
    In person the makeup and packaging is very chic.
    I only picked up the gloss but I have plans to pick up a highlighter or two soon.
    The Gloss Bomb is not a highly pigmented gloss, as it was developed to suit every skin tone. It is a really lovely sheer nude Peach with very fine shimmer and it goes on so nicely and smells amazing. It’s very flattering and non sticky.
    I’m definitely looking forward to the expansion of the line, but I can’t say I’m disappointed. I think Rihanna chose quality over quantity with a nice set of core items and that’s a great start.

  • Carol G

    Muse, I think you are right in saying that going forward into 2018 and beyond that celebrities left and right are going to be launching their own makeup lines. It’s easy money for sure. For me, I will not buy any cosmetics that are part of a celebrity line. It’s just my personal choice because in the end, these people already have way too much money and it sort of sickens me to think that all they want to do is make more and more money. They already act or sing and make millions of dollars that way but then they want to make more money by selling cosmetics. Just my two cents. So yeah, not a fan of celebrity makeup lines.

    • Isabella Muse

      Agreed! It’s just a matter of time and like you said easy $$$! I don’t really think of it like that. If they have the will and the way why not try to make more $$. I don’t really begrudge them for it! If anything pops up from celebrity that has quality backing it I don’t mind indulging.

  • Beth

    I’m honestly tired of the constant !!!!! hype generated by so called “influencers” (gag). Also, the never ending barrage of new lines and products all touted as “must have” is exhausting and aggravating. You almost feel disillusioned with makeup on general when the marketing is so blatant and ubiquitous. For now I’m sticking with products I use everyday instead of pretending I’m a makeup artist who needs 15 different highlighters and dozens of eyeshadow palettes. Maybe I’m weird but I enjoy finishing products instead of sorting thru my myriad of lipsticks trying to determine which has gone off 🙁

  • Nicole

    Some of the packaging reminds me of the new Burt’s Bees makeup packaging. That was the first thing that popped in my head seeing it!

  • Heidi

    I’m impressed with all the foundation shades, but they are fragranced (it’s in the middle of the ingredient list so I’m thinking the scent may be noticeable) so that will be a pass for me since fragrance in foundation and moisturizer make me itch and break out. I was surprised there were no unusual lipsticks though, since she’s rocked some funky colors.

  • Allie

    I am interested in that gold highlighter, but I would totally wear that as an eyeshdow. If someone knows a dupe for it, please share. Her brushes also look nice.

  • Dustin



    Do you want to know how out of the loop I am?

    I had no idea this was launching and when I saw photos of it I couldn’t figure out who’s brand it was and why people were all freaky deaky about it!

    Wanna know what that makes me do? It makes me giggle a little. Tee hee! LoL

    So naturally I came over here to see what you’d written about it! You didn’t disappoint either! You’re a nice, moderate voice in a sea of fangirls. You sound *gulp* normal and rational! The only part I don’t like about what you wrote was the bit about more celebrity makeup lines. I agree with you… I just don’t like the sound of it!

    • Isabella Muse

      You still honeymooning over there or what? We haven’t talked in agessssssssssss! Thank god for normal and rational so long as I’m boring 😀 haha! I think we’ll see A LOT of different celebs doing lines next year! It’s just a matter of time now before that blows up! let’s take bets who is next to jump on the gravy train 😀

  • diane

    way overhyped. i’m so sick of celebrity endorsed/made brands. in reality, the makeup itself is produced by the same chemists and manufacturers as others. i’m sure the products are nice. fenty is under kendo which also owns kvd , marc jacobs, bite beauty and ole henriksen. i have no doubt it is quality. i just wouldn’t go out to buy because “oh it is rianna’s line”

  • genevieve

    I think it’s great that she started her makeup career with an emphasis on good foundation shades and some beautiful looking highlighters.
    Maybe all the colour eye shadows and lipsticks will come.