The new Fenty Beauty Makeup Collection launched today and the damn Internet near broke with everyone hyping it up to the max. The volume was turned up to ten on this collection because it’s created by Rihanna. Let’s be real here. Everyone has that little tiny inkling in the back of their mind that maybe if we buy all this stuff we’ll look as incredible as Rihanna. Old or young, even if we know better, you must have had a little thought that maybe Fenty Beauty might just take you to the Rihanna level of beauty.
I know I did.
Rihanna no stranger to makeup as she had not one but two different collections with MAC Cosmetics both of which were smashing hits. I guess the next logical step for Rihanna was to go about the creative process herself versus collaborating with a brand to bring her vision to life. I know if someone asked me if I wanted to collaborate with my favorite brand or do my own makeup collection I’d reply, “DO MY OWN!”
In the past several years, the makeup and beauty industry grows steadily by 12% each year. That’s a HUGE chunk of money that women and men are spending on eyeshadow, lipstick, and other makeup and beauty goods. I think the birth of youTube beauty channels and Instagram heavily influences that revenue. I think 2018 is going to be the year of celebrity makeup. Celebrity fragrances have been vastly popular over the years but makeup is still pretty much uncharted territory. Drew Barrymore, Iman, Eva Mendes, and most recently Kendall and Kim Kardashian all have introduced their own makeup lines. I suspect we’ll see more celebrities taking this route in the next year because the makeup pie is big and everyone wants a slice right?
Now, I’ve been reading about Fenty Beauty for a few weeks and it truly was a hotly anticipated release. When you have a fan base as large as Rhianna’s it’s understandable that people are foaming at the mouth wanting to get their hands on her warez.
I think one of the greatest parts about this release was the fact nothing sold out. There has been, thus far, plenty of it to go around. Rihanna is obviously not into the makeup mind game tactics that brands have been using on us lately where they release a limited amount products, have it sell out, and tease us about a restock. This both frustrates and irritates the consumer. So, if you want to get your hands on any of her products they are very much available.
That’s the good news, the bad news is the fact that collection was so hyped up that when I’m finally presented with it I was left feeling underwhelmed. It consists of 16 pieces and only 8 of those pieces are color cosmetics the rest being beauty tools and brushes. The line concentrates heavily on highlighters and contouring products but there aren’t any true color cosmetics. No eyeshadow, lipstick, no blush. The only item that caught my attention was the Gloss Bomb Universal Lip Luminizer.
This doesn’t mean Rhianna doesn’t have plans to add to the line in the future but that isn’t confirmed information. I have hopes she will because I’d love to see more from her especially since I’m really over contouring and highlighting (was I ever even into it at all!?!?).
I’m a disappointed, a bit underwhelmed, and a bit surprised as well that with all the marketing they put into this that it isn’t a larger release of products. I mean more than half the collection is tool-based and not even color cosmetics.
Sorry, Riri! I love you but Fenty Beauty needs a little work to keep me interested.
What do you think of the Fenty Beauty Collection?
Was it everything you hoped for?
Or did you expect something more?
Fenty Beauty is available now at sephora.com.