Milani Bold Obsessions Eyeshadow Palette ($20) is one of the stand out eyeshadow palettes of the season for me thus far. The Bold Obsessions Eyeshadow Palette is one of Milani’s biggest and most expensive eyeshadow palettes to date and was released along with an all matte version entitled Most Loved Mattes Eyeshadow Palette. At the time I purchased this the Most Loved Mattes was not available and released the next day which completely irritated me as it felt like when Too Faced released the Peaches & Cream Collection at Sephora last year with a single product releasing every day rather than the entire collection in one go. I’ve expressed before I don’t really like the game playing with these releases and as irritating as Too Faced’s release method was at least I got free shipping with each item at Sephora. I can’t say the same for Milani as they do have a $30+ free shipping option and considering the palette was only $20 I was disappointed both didn’t release on the same day.
Thus I ended up with Bold Obsessions only because I’m Miss Frugal Gourmet when it comes to spending money on shipping and I didn’t need anything else from Milani at the time Most Loved Mattes launched. You could say, “Well, head to the store and buy it!” More and more drugstore brands are releasing items online first before stores lately. Both Maybelline and Wet n Wild have done this with quite a few releases and Milani did the same with these two palettes. Some people did say they saw the palette at Target but as of now I have been unable to locate it at any store. I’m a “I see it I want it” kind of girl so, I’m not going to wait weeks to buy it in store when I can get it super fly fast online.
Well, now that I’ve tried this I know I won’t mind paying money for shipping. It’s pretty darn awesome.
Here’s my review and swatches!
I am very impressed with the attention they paid this palette. I think that mid-range brands can learn a valuable lesson from Milani with this release as they obviously spent a lot of time creating it and focusing on excellent packaging, smaller details like naming each shade, and also, concentrating on a fantastic formula. This isn’t a flash in the pan release that maybe has some cool packaging and a mediocre formula that Milani hopes to spread like wildfire across social media. I’m sure they want it to go viral but the reason it’ll go viral is because it’s actually good which has become some sort of rare beast in the makeup release world lately.
I admit I thought $20 was expensive and I felt this way because I’ve been very disappointed by some of the larger eyeshadow palettes we’ve seen at the drugstore in the past two years. The formulas are dry, the pigment sheer, and the prices just too high. I can honestly say I don’t mind the $20 after trying this and felt like my money was well spent (although those seeking a deal I heard that Target has this for $14.49).
The palette arrives in a small gold compact with a black lacquer back that has the shade names listed. The shades are divided into three looks entitled Sunrise, Sunset, and Nightfall. You can achieve each look by applying the shades from lightest to dark vertically (top to bottom). Or of course, mix and match anyway you like. Each eyeshadow is 0.04 oz in size.
It’s a rare day you run into a palette that has a consistent formula through the entire shade range. Typically you’ll run across one or two shades you feel apply patchy or perhaps they’ll be too sheer but not with this palette. All the shades had an excellent formula across the board. They are oh so soft, silky, and beautifully pigmented. The mattes are soft, silky, and blend easily which actually made me want the Most Loved Mattes Eyeshadow Palette even more! Can’t wait to get my hands on it. There are some gorgeous metallics here that are intensely pigmented with a soft, creamy consistency and no frost! And satins which also had a gorgeous color pay off and silky texture. Each and every shade was perfect with minimal fall out. I experienced no chalkiness, dryness, or patchiness and the colors remained beautifully smooth on my dry lids without creasing.
For those interested the palette is made in the US and assembled in the Dominican Republic. And no, it does have an odd chemical smell when you open it. I know everyone gets a little wary of drugstore palettes as some of the more budget friendly brands do have an odd chemical scent but I noticed no scent.
Needless to say this exceeded my expectations and is a very stellar release from Milani. Milani has always been fairly consistent with their releases and the quality they have put out in their line. However, I’ve grown a little jaded with many makeup launches lately and I’ve come to expect the worst at times. But not this time. Milani put a lot of thought into this launch with plenty of attention to detail (like naming each shade) and creating a formula that is fantastic.
I’m Muse Approving it.
Do pick it up!
Tried it already?