February 8, 2018

Milani Bold Obsessions Eyeshadow Palette Review & Swatches

I purchased this item and I receive a small commission if you shop using the links in this post.

Milani Bold Obsessions Eyeshadow Palette ($20) is one of the stand out eyeshadow palettes of the season for me thus far. The Bold Obsessions Eyeshadow Palette is one of Milani’s biggest and most expensive eyeshadow palettes to date and was released along with an all matte version entitled Most Loved Mattes Eyeshadow Palette. At the time I purchased this the Most Loved Mattes was not available and released the next day which completely irritated me as it felt like when Too Faced released the Peaches & Cream Collection at Sephora last year with a single product releasing every day rather than the entire collection in one go. I’ve expressed before I don’t really like the game playing with these releases and as irritating as Too Faced’s release method was at least I got free shipping with each item at Sephora. I can’t say the same for Milani as they do have a $30+ free shipping option and considering the palette was only $20 I was disappointed both didn’t release on the same day.

Thus I ended up with Bold Obsessions only because I’m Miss Frugal Gourmet when it comes to spending money on shipping and I didn’t need anything else from Milani at the time Most Loved Mattes launched. You could say, “Well, head to the store and buy it!” More and more drugstore brands are releasing items online first before stores lately. Both Maybelline and Wet n Wild have done this with quite a few releases and Milani did the same with these two palettes. Some people did say they saw the palette at Target but as of now I have been unable to locate it at any store. I’m a “I see it I want it” kind of girl so, I’m not going to wait weeks to buy it in store when I can get it super fly fast online.

Well, now that I’ve tried this I know I won’t mind paying money for shipping. It’s pretty darn awesome.

Here’s my review and swatches!

I am very impressed with the attention they paid this palette. I think that mid-range brands can learn a valuable lesson from Milani with this release as they obviously spent a lot of time creating it and focusing on excellent packaging, smaller details like naming each shade, and also, concentrating on a fantastic formula. This isn’t a flash in the pan release that maybe has some cool packaging and a mediocre formula that Milani hopes to spread like wildfire across social media. I’m sure they want it to go viral but the reason it’ll go viral is because it’s actually good which has become some sort of rare beast in the makeup release world lately.

I admit I thought $20 was expensive and I felt this way because I’ve been very disappointed by some of the larger eyeshadow palettes we’ve seen at the drugstore in the past two years. The formulas are dry, the pigment sheer, and the prices just too high. I can honestly say I don’t mind the $20 after trying this and felt like my money was well spent (although those seeking a deal I heard that Target has this for $14.49).

The palette arrives in a small gold compact with a black lacquer back that has the shade names listed. The shades are divided into three looks entitled Sunrise, Sunset, and Nightfall. You can achieve each look by applying the shades from lightest to dark vertically (top to bottom). Or of course, mix and match anyway you like. Each eyeshadow is 0.04 oz in size.

Milani Bold Obsessions Eyeshadow Palette Swatches (Can’t Pink Straight, Sweet As Honey, Bare In Mind, Sands of Time)

Milani Bold Obsessions Eyeshadow Palette Swatches (Gold-Getter, Slate All Day, Suede Side to Side, Blazing Hot)

Milani Bold Obsessions Eyeshadow Palette Swatches (Smoke Signals, Brunettes Have Fun, Red Between the Lines, Little Black Dress)

It’s a rare day you run into a palette that has a consistent formula through the entire shade range. Typically you’ll run across one or two shades you feel apply patchy or perhaps they’ll be too sheer but not with this palette. All the shades had an excellent formula across the board. They are oh so soft, silky, and beautifully pigmented. The mattes are soft, silky, and blend easily which actually made me want the Most Loved Mattes Eyeshadow Palette even more! Can’t wait to get my hands on it. There are some gorgeous metallics here that are intensely pigmented with a soft, creamy consistency and no frost! And satins which also had a gorgeous color pay off and silky texture. Each and every shade was perfect with minimal fall out. I experienced no chalkiness, dryness, or patchiness and the colors remained beautifully smooth on my dry lids without creasing.

For those interested the palette is made in the US and assembled in the Dominican Republic. And no, it does have an odd chemical smell when you open it. I know everyone gets a little wary of drugstore palettes as some of the more budget friendly brands do have an odd chemical scent but I noticed no scent.

Needless to say this exceeded my expectations and is a very stellar release from Milani. Milani has always been fairly consistent with their releases and the quality they have put out in their line. However, I’ve grown a little jaded with many makeup launches lately and I’ve come to expect the worst at times. But not this time. Milani put a lot of thought into this launch with plenty of attention to detail (like naming each shade) and creating a formula that is fantastic.

I’m Muse Approving it.

Do pick it up!

Milani Bold Obsessions Eyeshadow Palette is sold on on the brand’s website but is launching now at drugstores and hopefully soon at Ulta.com and or ebay.com.

Tried it already?

Do share!

I purchased this item and I receive a small commission if you shop using the links in this post.

About the Muse

Isabella MuseIsabella is just an average everyday geeky girl who doesn’t blend her eyeshadow correctly, wears too much blush, and hopes she never finds her holy grail products because she likes the thrill of the chase so much. Her mission is to bring you super honest reviews on makeup, skincare, fragrance and all things beauty. She’s in no way an expert on the topic and she sure as hell isn’t a super model. But she’s passionate about makeup and is seeking like-minded individuals that like pina coladas, getting caught in the rain, and ones that enjoy spending hundreds of dollars at Sephora without feeling buyer’s remorse. If you’re that person feel free to reach out and leave a comment or follow me on Facebook, Instagram, Twitter, and Bloglovin‘.

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  • Maria

    Looks great on you. I just got mine in mail and it is pretty. Did not use it yet. Are you also getting the matte palette?

    • Isabella Muse

      Yes for sure! After trying this will def purchase the matte! Enjoy I hope you love it as much as I do!

  • Carol

    Saw this at Walmart the other day. Had it in my hand. Put it back. Darn. One of your other readers had said how nice it was and that it was only $14.97 at Walmart but I kept saying to myself, You don’t need another palette! Well, I might go back now and get this since you are saying the formula is outstanding and the price is great at Walmart. Thanks for the review…

    • Isabella Muse

      Get it! I imagine it’ll start selling out fast now that word is getting around it is great ;-D My pleasure xoxo!

  • Christina D.

    I didn’t order this at first and waited for the all-matte version to release, so I was able to score free shipping at Milani when I ordered both. They are quite lovely and redeemed my faith (a tiny tiny bit) in non-prestige brands. So glad you liked!

    • Isabella Muse

      I didn’t realize there was going to be two otherwise I wouldn’t have jumped on this as I could have gotten both at the same time. Duh. But none the less, they have def restored my faith too! I’ve become very wary of larger drugstore palettes. This is excellent! Very well formulated!

  • Christina

    Lovely! They remind me a little of one of Stila’s eyeshadow palettes color-wise (but then again, everything resembles everything else nowadays). I have barely dabbled in Milani eyeshadows, and if they release a more colorful or cooler toned palette, I’ll probably snatch it right up.

    • Isabella Muse

      true! The arrangement/packaging does look like those palettes!!!!!!!! I don’t doubt they’ll do a cooler one!

  • Christy

    Do not hesitate to grab the matte palette when you find it. I have not put it down since it arrived!

      • Ruby

        I agree!! the matte one is beautiful as well. Have been using it every day since i got it.

  • kjh

    Very nice. The layout/packaging IS like Stila Windows palettes. Highly flattering on you. Glad that there’s a DS palette that’s reaching for price and delivering. Rather than, a swing……and a MISS, as they say about spring training. These swatches compare well to most that’s out there. Very wearable, and not totally warm neutrals. Versatile. Good job, Milan’s. For a yuk, one of my night job customers insisted that Milani was Melania Trump’s own private co. I saw no reason to correct her, as someone would give that inanity a far better takedown than I would be allowed to give.

  • Kimkats

    Muse, I just bought its matte brother today, and you *will* need it. It is astonishingly good; smooth, even application, nice pigmentation and not too dusty. I would love ❤️ to see them do a cool version of this matte palette! It would probably make me mad that I bought the UD naked basics 2! It really is that good!

    There- did I enable YOU for a change?

  • CaroleChawrun

    Carole says Saw these at Walmart also the Milani brushes got a great Hard Candy palette there too Have you seen the L’Oreal foiled collection it’s fabulous They we’re out of stock some items Do you know who else will carry the collection?

  • Dee

    If you can, check your local Wal-Mart. I found my Most Loved Mattes at mine, and I live in a small town. It was $14.97 instead of $20. No shipping cost 😉

  • Nimue

    Good product alert, thank you! I’ve found that if I went the extreme corner of the shadow choice, using a wet liner brush, the now wet shadow instantly becomes liner. Double great. Most shadows, the water will sort of float and not mix properly, but Milani goes “off label” as they say in the pharmaceutical industry. I prefer to work “wet” and don’t want to invest in liquid liners for a color that I may wear once. Just a little bit of info that probably everyone knows anyhow. Sweet Friday wishes,


  • Rebecca

    Oooh I really want to try the matte version that Milani came out with! Will you be reviewing the new Estee Lauder $25 eyeshadow palettes? I’m sure those are a lot smaller but I’m curious if they’re worth checking out! I have my eye on simply smoky.

  • Sarah

    Wow, this is the first palette (drugstore, mid- or high-end) to catch my eye in a long, long time! It may find its way into my hands!

  • Luz Barragan

    I held off on buying the bold obsessions palette , hoping i would see it in store , which I am thankful for. I was then able to order both when I saw they released a second palette and I decided to order online. I was even able to score a discount code that included 15 percent off and 3 eyeshadow brush kit . I loooveeee both palettes and have been my go tos when traveling .

  • Silvia

    They are beautiful and i keep hearing great reviews. If i didn’t have everydhade from Nyx already i would get these two

  • genevieve

    This is fantastic news – I love Milani’s lipsticks and this eyeshadow palette is everything that is good in the eyeshadow world. Fabulous shades and they do look highly pigmented in the swatches. The shades look beautiful on you. A great buy.

  • Charmaine

    Now I’m lemming these! But I’m broke af, so no new toys for me *sigh* I’ll just have to continue enjoying them vicariously through others, or perhaps I can be a naughty butt and hint I’d like one for my birthday this spring

  • Nikki

    Hi! 1st time commenter, but I’ve lurked off and on here.
    I like 5 of the 12 shades in this palette. At this price range, would it be worth buying the whole palette just for those 5 shades, or should I save my money for a palette I like more?

  • Rina

    Aww… I miss the Frugal Gourmet. Jeff was a lovely, lovely man.
    Thanks for the review, I’ll keep an eye out, I practically live in Target.

    • Isabella Muse

      I do too! It was one of my favs. I also miss Julia and Jacques so much! My pleasure xo!

  • latinapalestina

    I have this palette and its Amazing! It reminds me so much of one of Viseart palettes. Contemplating whether to purchase the matte one. You ever get around to purchasing it Muse?

    • Isabella Muse

      I did! Haven’t reviewed yet but have it in a pile to be tried ;-D I’m sure I will love it considering I adored this one!