May 14, 2018

Bath & Body Works Launches Hyaluronic Acid Bath, Body, and Skincare Collection

Bath & Body Works cashes in on the hyaluronic acid trend and introduces a new collection of bath, body, and skincare goodies that not only hydrate skin but also to lock it with hyaluronic acid which supposedly holds up to 1,000 times its weight in water which results in smoother and hydrated skin for us.

Bath & Body Works seems to have gone way off in a direction I can’t even comprehend anymore. On some levels, I think to myself, “Hmm this is interesting for them” and some other part of me is like, “What the hell is this!?”

I mean for example, they have this new Moisture-Lock Body Balm ($16.50) that’s very Milk Makeup Cooling Water-like. It’s a stick balm which you can glide anywhere on your skin to hydrate and refresh. The idea is crazy interesting and cool for Bath & Body Works but also, sort of weird and not really their norm you know? I do wonder if there version is bigger in size since Milk’s is actually cheaper at $14. That’s another thing about Bath & Body Works lately, their prices are increasingly higher and higher and higher. They have also uncharacteristically started to venture into the realms of skincare with facial masks, face mists, and other multitasking options that not only work on your body but also your face.

None the less, you might just be excited about their new moisturizing skin picks.

Here’s what’s on offer.

Bath & Body Works Aqua Burst Body Wash $13.50
A body wash with encapsulated Vitamin E beads that nourish and hydrate your skin.

Bath & Body Works Hyaluronic Acid Hydrating Body Cream or Body Gel $15
A fast-absorbing formula with Hyaluronic Acid transforms from a cooling gel to soothing water to moisturize dry skin.

Bath & Body Works Water Face & Body Mist $16.50
A lightly scented facial and body mist that’s alcohol-free and instantly refreshes and conditions skin.

Bath & Body Works Hyaluronic Acid Face Sheet Mask $4.95
A sheet mask with Hyaluronic Acid that hydrates skin and helps it to retain moisture.

Bath & Body Works Hyaluronic Acid Mineral Body Polish $18.50
A rich, oil-based scrub that exfoliates skin with sea salt and Hyaluronic Acid.

The Bath & Body Works Water Collection is available now in stores or online.

I’m not entirely sure how I feel about it. In some ways, I loved that they are headed in new directions and in other ways I just wish they’d stick to what they know but start doing some newer, unique scents.


What do you think of this new collection?

About the Muse

Isabella MuseIsabella is just an average everyday geeky girl who doesn’t blend her eyeshadow correctly, wears too much blush, and hopes she never finds her holy grail products because she likes the thrill of the chase so much. Her mission is to bring you super honest reviews on makeup, skincare, fragrance and all things beauty. She’s in no way an expert on the topic and she sure as hell isn’t a super model. But she’s passionate about makeup and is seeking like-minded individuals that like pina coladas, getting caught in the rain, and ones that enjoy spending hundreds of dollars at Sephora without feeling buyer’s remorse. If you’re that person feel free to reach out and leave a comment or follow me on Facebook, Instagram, Twitter, and Bloglovin‘.

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  • Darlene

    Hi Muse. I seriously use to be at B&BW on a weekly basis for candles and various body products. I had a stockpile of candles, room sprays and shower gels. I squealed like a little girl over their fall and Christmas collections. Guess what? I have zero candles now, and one shower gel left. Their prices are ridiculously high and they don’t offer the sales or coupons like they use to. After not offering the Sweet Cinnamon Pumpkin body care line for fall, and then scratching my beloved Twisted Peppermint favorites, I no longer go. I don’t understand their direction. I think they are alienating their base consumer group.

    • Isabella Muse

      ITA! It’s a weird path they have been taking lately. They seem to want to reinvent the wheel but the problem is they have a loyal following that already liked they way they were doing things and are resisting the change!

    • Dee

      This is me! I loved going in and always left with a bag of goodies. Now I stop in and leave empty handed. The prices are getting ridiculous especially when the size gets smaller.

  • Carol

    I agree about their prices. Creeping up a dollar here, a dollar there. Noticed that a few years ago. Plus remember when on just about every receipt they had a $10 off $30 if you did a survey. They stopped that a few years ago as well. Their coupons aren’t as frequent as they used to be either. I’m indifferent about this product line. I may try something I may not. There is just SO MUCH new skincare on the market it’s really overwhelming and sometimes you just think, I’ll just stick to what I’ve been doing. I guess they are trying to sort of reinvent their brand? They used to have Wexler skincare. Not sure if they still do though.

    • Isabella Muse

      smaller sizes too! The sizes are creeping down and the prices up! Oh yes I remember Wexler being there not anymore I don’t think!

  • Kimmwc03

    It’s an interesting direction for them to take, as you said. However, I have liked some of the newer products I’ve tried so I will check these out.

    SAS starts in a couple weeks too!

  • Kish

    Mom and I were just talking about this the other day. Like, remember when BBW was awesome type of talk lol. When the SAS would have great hidden treasures and not just the same “retired” fragrances that you can buy on the website year round now. And now it seems like they insist on introducing a new type of hand soap every week. OK, yes it’s soap. For your hands. We don’t need it with honey stolen from a beehive that a bear was eating. We get it, you love honey. Grrrr.

    • Isabella Muse

      LOL! I laughed at the honey comment because it is true. “we have exfoliating hand soap, honey hand soap, mermaid oil infused hand soap, yeah, it’s just a lot of crazy! ;-D

  • Sarah

    Sometimes I get the feeling that BBW is trying to compete with the likes of Anthropologie, Pottery Barn, and other more upscale stores with these new product lines and packaging. I guess I can’t fault them for wanting to stay current. Not that I’m a fan of the changes, but in some respects I understand what they’re trying to do!

    • Isabella Muse

      they got a ways to go if that is what they are doing!

      • Sarah

        Lol! Too true! I agree with the other commenters that they need to stick to what they’re known for. I’d like to be a fly on the wall at their product development meetings…

  • kjh

    I think it is not a good idea to stray from their core competency. The jump from m/u to s/c is narrower than the gap from body care to facial skincare, IMO. Never a big fan, since the 90s. Skincare is really an overcrowded field at present. And I think they cannot compete at the level required. Having Wexler gave them cachet, an MD line! House brand? Doubt it. Remember they had some doomed makeup? Their mascaras and loose powder blush performed poorly, but some colors were interesting. I’ll read the ingredients and prob rule these out. Plus, no juniper breeze instore? Please.

    • Isabella Muse

      Oh gosh wow I don’t remember the cosmetics at all!

  • Karen

    I agree!! In the past my hand soaps were only from BBW and I loved slapping the lotion on and lighting the candles. Lately it has lost something. I go in a store and leave with one item instead of a haul. I just thought I was getting old

    • Isabella Muse

      totally can relate. I used to haul out two big bags now I’m lucky if I have a small bag when leaving!

  • Ashley

    The moisture balm stick is actually over double the size the full priced MILK stick (at 2.5oz for $16.50 BBW vs 1.2oz for $24 for MILK). Compared to some of compared brands, this line seems cheaper, but if it ends up being drugstore quality, then it’s quite high priced.
    Does anyone else miss BBW old scented nail polishes? I wore Happy Daisy for months on end in junior high…..

    • Isabella Muse

      I actually didn’t know the size apologies, wasn’t listed on the site thanks for clarying 🙂

      • Kat

        Yeah, the balm stick is a real chunk, it’s like a soda can!

  • Melonie

    I bought the water mineral body polish hyaluronic acid and the hyaluronic acid hydrating cream today. I just tried it and my skin feels very refreshed and very clean. I have very dry skin especially in the summer and I think I have found something that is really going to work.

  • AllThingsNails

    I think the older crowd that’s been with Bath and Body Works since the 90s are maturing and need products like these to keep our skin soft and supple. I’m excited for the new!

  • Angela

    Hi Muse, I always thought BBW was expensive, but I got some of their Stress Relief series for a Christmas present a few yrs ago and fell in love with that scent. I usually waited until Jan/June to buy most products from them because of how awesome their SAS prices are… but then I got into this Water series. I love love love the smell of this stuff and feel the halurinic acid is just a bonus. I waited so very patiently until January and found out via their sales staff that this Water series NEVER goes on sale. So I recently picked up the new Neutrogen Hydro Boost series at Target. Although I wish the scent was a little stronger and more like the BBW Water series, I am really liking it so far and especially loving the prices. Hydra Boost also has the hyaluronic acid in it and I find it quite comparable to the body gel. What’s even better is that I kept asking the staff at BBW if they were gonna come out with a travel size of their Water lotion, for my purse and they kept saying no, but Hydra Boost has one and I simply love it.