Too Faced Diamond Light Multi-Use Diamond Fire Highlighter arrives to celebrate Chinese New Year 2020 and the Year of the Rat. The only problem is everything I keep seeing released in the makeup world for the Year of the Rat is all very mousy and cute looking. I guess rats aren’t terribly cute but mouses are. Case in point, the Too Faced Diamond Light Multi-Use Diamond Fire Highlighter features a cute little mouse on the outer packaging with big ears and a sweet little smile. Not very rat-like to say the least. Hey, cute sells right?
Diamond Fire is not a new shade and is already available in the permanent Too Faced Collection. Only the packaging is limited edition but shade is exactly the same as the permanent with a swirl of blue diamond, pink, and yellow shades. I gotta admit it sort of sucks they re-promoted the same exact shade of highlighter. I guess it’s just cheaper to throw the same formula into a new pair of clothes and market it as limited edition. Shrug.
I actually don’t have the original! It’s super pretty and I remember being excited about it when it launched but my logical side talked me out of purchasing it as I don’t really use highlighter all that much.
Too Faced Diamond Light Multi-Use Diamond Fire Highlighter gets an early launch at HSN for $36 (same as the permanent shades) and should be available from other retailers as we near the Chinese New Year.
What do you think of the packaging? Are mice ok to represent the Year of the Rat?