January 6, 2020

Bite Beauty Is Launching Foundation and Powder And I Don’t Know How I Feel About It

I receive a small commission if you shop through my link.

Bite Beauty Changemaker Supercharged Micellar Foundation, Changemaker Skin-Optimizing Primer, and Changemaker Flexible Coverage Pressed Powder are launching for Spring 2020 at Sephora on January 10th and I don’t know how I feel about this.

Bite Beauty is an incredible brand that creates incredible lipsticks and that’s what they do, that’s it, they create lipsticks! Ok, well, they also create other lip items like masks, scrubs, and even liquid lipsticks and lipstick crayons but there sole reason responsibility in life is to create awesome lip products and nothing else.

Do they really need to get involved with our face?

I do think they excel at creating fantastic lipsticks and it’s an area I think they should stick with and I’m not sure they should expand outside of it. But sometimes to get ahead of the game you need to branch out and that’s what Bite Beauty is doing with their new base product line.

On one hand I’m all, “Oooo I hope they do blush!” and on the other hand I’m like, “Oh gosh I hope concentrating on something else won’t mean they pay less attention to their lipstick formula!”

How do you feel about Bite Beauty launching foundation, powder, and primer?

Here’s the line up!

Bite Beauty Changemaker Supercharged Micellar Foundation $39.50
A clean long-wearing foundation with gentle micellar technology that mimics skin texture for a natural, flawless finish that vegan, cruelty-free, gluten-free and formulated without sulfates, parabens, and other fillers.

Bite Beauty Changemaker Skin-Optimizing Primer $38
A clean, gripping primer with skin-optimizing technology to neutralize your skin type and grip foundation for flawless, lasting wear with ingreidents like willow park to control shine and a Hyaluronic Acid Complex to hydrate.

Bite Beauty Changemaker Flexible Coverage Pressed Powder $36
A clean, talc-free finely milled powder made with volcanic minerals to blur, mattify, and touch up on the go.

What do you think of Bite Beauty getting into the world of foundations and powders?

Do you think you’d like to see more makeup from them in the future like blush or maybe eyeshadow?

Do share!

Where to buy

Sephora Bite Beauty

I receive a small commission if you shop through my link.

About the Muse

Isabella MuseIsabella is just an average everyday geeky girl who doesn’t blend her eyeshadow correctly, wears too much blush, and hopes she never finds her holy grail products because she likes the thrill of the chase so much. Her mission is to bring you super honest reviews on makeup, skincare, fragrance and all things beauty. She’s in no way an expert on the topic and she sure as hell isn’t a super model. But she’s passionate about makeup and is seeking like-minded individuals that like pina coladas, getting caught in the rain, and ones that enjoy spending hundreds of dollars at Sephora without feeling buyer’s remorse. If you’re that person feel free to reach out and leave a comment or follow me on Facebook, Instagram, Twitter, and Bloglovin‘.

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  • Kelly

    I love Bite Beauty! I am constantly on the hunt for my HG foundation, so hopefully this is it! I can’t wait to try it.

  • Michelle

    I don’t really think this is their niche. I’ll wait for reviews. Also, they’re not putting out regular lipsticks anymore (no more Amuse Bouche) or liquid lipsticks, it’s just more lip crayons.

  • Christina

    Yeah, I thought this was weird too. I don’t associate the brand with anything other than lip products, so I don’t think I’ll be picking up their face cosmetics any time soon.

    • Isabella Muse

      Maybe they’ll blow us out of the water with some awesome foundation? But I sort of have doubts!

  • kjh

    As I said on T, venturing from your core competency is risky business. But ABH went way beyond brows and succeeded. I think Bite should remain the queen from Canada, rather than water down their image by expanding their product line. Don’t go all ColourPop on me, now.

  • diane

    I’m definitely intrigued. I like that they are clean and the products do sound promising!

  • Sara

    I stocked up during their 75% clearance on more matte and shimmer lip cremes (SO CHEAP!) and I was reminded how fantastic the formula is.

    So I think this could go two ways. One is they take the attention to making a perfect formula like they do with lip products and knock it out of the park. Or…. They’re out of their comfort zone and they’re not good. I’m hoping it’s good, but we’ll have to see the reviews.

  • Nicole

    I’m all for having more vegan, cruelty free options for face products. They did lipsticks so well in an already flooded market, I don’t see them releasing a subpar foundation etc. I’ll wait though for the reviews because $38 is a little pricy for me to be an early adapter.

  • Michelle

    Foundation is a big gamble, but if it works, great!
    Amuse Bouche is gone, there’s only new lip crayons. I’m not happy about that. I hope they’ll revive it later! I also don’t care about all the “green” makeup… it goes off too fast.

    • Isabella Muse

      They are going all vegan and will be reintroducing new lippies don’t worry 😀

      • Kyra

        I’m very disappointed that they’re going vegan – I love their lip mask, especially during the midwestern winter. It’s so protective and long lasting! I don’t have a problem with lanolin so hearing about the move to vegan was heartbreaking.

  • Rebecca

    I think everyone agrees that Bite IS lipstick, but on the other hand, I think we all agree that Bite is also top notch quality. I’m hoping that commitment to quality goes along with face products. I’m actually pretty excited by this news.

  • Eraser

    I’m not sure. I loved their original lipstick formula, the latest one not so much. In my humble opinion, the market is flooded, especially with new products every time you turn around and it causes confusion more than anything else. I think that this makes Bite more like ever other company out there instead of being something special, but I guess time will tell.

  • Tina Clarkson

    I had the exact same reaction. I can get aboard them branching out into blush, they could do matching colours and finishes to the lipsticks, but complexion, nah, don’t go there!

  • Melody

    I don’t think it’s really fair to type-cast anyone (brand or human) without first giving them a chance to prove their skills. Bite has taken a LONG time to release something non lip focus so who is to say they haven’t spent that time working on these formulas and perfecting them? I say let’s give it a chance and if the face products suck then we put Bite squarely back in the lip section LOL!