The Nordstrom Anniversary Sale 2020 has been postponed. Yup, it’s not happening in July this year (P.S. Comic Con is canceled too but that’s a sob story for another day). It worries me that some events like the sale and even Comic Con are thinking so far in advance. I think we, at least I, wake up daily trying to remain positive and keep thinking to myself, “Ok, by Summer things are going to get better!” but in reality, a reality no one wants to face, things might be slightly better but not really back to normal at all. That’s a scary thing to come to terms with.
Nordstrom said: “We are reevaluating our needs for the event. Given the high promotional event during June and July, we know there will be less pent-up customer demand for Anniversary Sale and have planned that event down by roughly 50 percent. Only our absolutely best items at compelling prices will be part of the offer and a disproportionate amount of the funding will go to categories that have outperformed the average during COVID … home, cozy, beauty/self care, etc. This will certainly impact our original offer so we will discuss our proposed ideas on call.”
No specific date in August has been set for the Nordstrom Anniversary Sale but I’ll keep you in formed when they do announce it.
I always look forward to the sale because it reminds me that Fall is on the way. I can’t say I mind the fact it’ll be in August instead this year. Why? Because I think it rushes Summer away rather quickly. August is plenty of time to worry about the coming Fall season. And at that point I sure hope we are back to some normalcy.
Don’t worry I’m not holding my breath on that one.