May 14, 2020

The Lipstick Index is Over and The Rise Up Of The Eyeshadow Index Is On Like Donkey Kong

If you know makeup and you’re a huge part of the beauty community the “lipstick index” is a term you’re familiar with. If not, that’s ok, we can do a brief history lesson. The Lipstick Index or the Lipstick Economy is a term coined by Leonard Lauder, chairman of the board at Estee Lauder, which he used to describe the increase of cosmetics and beauty items during the recession back in 2001. He actually made the claim that lipstick sales are a great economic indicator because lipstick is actually a hot ticket sales item during a recession. It’s considered a “cheaper” item compared to couture or higher priced accessories like purses or shoes. When lipstick sales go down there’s a good chance that the economy is doing better and is stronger. When lipstick sales go up it’s a sign the economy is doing bad. Women or men feel more comfortable splurging on a pretty lipstick when money is tight compared to splurging on a pretty new piece of clothing or shoes or a new purse.

It’s been suggested during our current pandemic that we’ll have a mascara index which pretty much means eyeshadow and mascara sales will rise up. Why? Obvious one right? We’re all wearing face masks and lipsticks and lipglosses aren’t actually a great option. Lipstick and lipgloss + face mask=red hot mess.

Now, if we all sit around the campfire and share we’ll likely admit that we’re all tired of eyeshadow palettes. For the last three years or so the beauty industry has been saturated with eyeshadow palette releases. We’ve all had enough of it. Some of us have even reached a point that we ban ourselves from indulging. And others just wait for a sale because if we learned anything in the last two years everything goes on sale.

The pandemic has a good chance of changing the beauty industry in a major way. The excess and the endless palette releases might just stop. This could be the great purge we have all been hoping for! We might be actually re-entering a phase in the world of beauty where we’ll see things return to a more normal release schedule. In the past year, we have seen some let up in releases and I suspect we’ll see even more of that when we venture out of this stage in our lives. Heck, maybe we’ll even see things starting to release on a more seasonal schedule.

I do think at this point we’ll finally see some brands revamping their single eyeshadow collections. A lot of brands have been really remiss in their single shade ranges because they’ve spent so much time, money, and attention developing the next biggest palette. Too Faced, Urban Decay, Tarte, and many other mid-range brands are guilty of this. I have no doubts Fall 2020 will be a turning point where brands start focusing on their core permanent range of eyeshadows. This may turn into them revamping their current line or adding new shades to it or maybe even launching an entire new eyeshadow formula.

Sadly, our current situation probably won’t be completely gone by Fall so, I suspect one of the biggest Fall trends will be eyeshadow and eye makeup. As Fall approaches I typically look to the runways to see what sort of makeup trends will pop up but will New York Fashion Week even happen this year? I suspect it will but on a way different level than we are all used to. I also predict eye makeup is going to play an important part of the looks we see on the runways.

But I think we can all agree that we’re heading into an eyeshadow index right now. We better all break out our favorite single shades and grab our fav palettes and start doing up our eyes because the eyes truly are the window to the soul and people are going to be staring at your eyes rather than your whole face for a while.

Guess what? That’s ok. Because I do love a good eyeshadow.

Let it begin!

How will you accent your eyes when you venture outside?


About the Muse

Isabella MuseIsabella is just an average everyday geeky girl who doesn’t blend her eyeshadow correctly, wears too much blush, and hopes she never finds her holy grail products because she likes the thrill of the chase so much. Her mission is to bring you super honest reviews on makeup, skincare, fragrance and all things beauty. She’s in no way an expert on the topic and she sure as hell isn’t a super model. But she’s passionate about makeup and is seeking like-minded individuals that like pina coladas, getting caught in the rain, and ones that enjoy spending hundreds of dollars at Sephora without feeling buyer’s remorse. If you’re that person feel free to reach out and leave a comment or follow me on Facebook, Instagram, Twitter, and Bloglovin‘.

Leave a Comment

This site uses Akismet to reduce spam. Learn how your comment data is processed.


  • MDW

    Felt tip eyeliner at the lash root base. Turned up at the outer corners. Long, thick, dark, separated lashes. Swept toward the temples. Same for eyebrows.

    • Isabella Muse

      I went into a Live last night looking like I was about to walk the red carpet. I have no idea where the hell I thought I was going but I had some seriously major liner going on last night. Flicked at the corners, thin at the inner and middle line but thick at the outer lash line. Who do I think I am!? ;-D Moral of the story go work your black liner MDW πŸ˜€

  • Fey

    Huh. I hadn’t thought about this at all. I’ve definitely been going all out with strong eye shadow, false lashes, and high-placed highlighter. My last makeup purchases were indeed eye shadow singles and eyeliner. At the beginning of the pandemic, I bought some new falsies. I’ve been avoiding wearing any lip stuff aside from balm because I don’t want that smudging on my mask. I struggled finding eye shadow singles in the colors I wanted and settled on some old school UD shades. (I’m avoiding mascara because I don’t want flakes in my eyes or to touch my eyes at all right now.)
    This is such an interesting, fascinating post! I can’t wait to hear what others think, too. Thank you!

    • Isabella Muse

      thanks for posting ;-D glad you’re liking the post. I think we’ll be focusing a lot on our eyes if face masks take us into Summer or even the Fall!

      • TC

        And sunscreen! Don’t want a tanned forehead and a pale nose and chin!

  • Christina

    I’ll probably be doing a lot of colourful looks. I absolutely hate brown eyeshadow, but it’s impossible to avoid. LOL!

      • Christina

        I thought of it! It looks a little more interesting than the original Divine Rose, and I think I’m loving all the sparkly goodness in this one! Do I even have to ask if you’re buying it? Haha!

        • Isabella Muse

          hehe I smirked a little πŸ˜€ I think it’s a bit more interesting too but I did have a little doubt as it’s more cranberry than rose! But yeah, I need it πŸ˜€

  • Kimkats

    Imma start playing with false eyelashes again! I used to wear them when I was about 14 or so and I could slap those things on in a trice back then! Oddly Mom didn’t have any objection to me wearing those but most other makeup was a no-no back then…
    I have a couple sets that really just look like really nice real lashes, not paint brushes stuck to your eyes, so I’m going to start with those! Kind of looking forward to it, actually. We’ll see how little I remember about putting them on!

    • Isabella Muse

      RAISES HAND! I did! I hauled out a bunch and don’t tell anyone, just between us, I cracked up my Shu feather ones and applied them! I actually rarely wear them. It has to be a special occasion for me to crack out the falsies. But I thought I’d have a play last month! It was fun ;-D Not sure if I’ll venture out with some of the ones I own but I felt like Barbie for a few minutes! HAVE FUN!

  • sarah

    I’ve been wearing nothing but some brown pencil liner and clear mascara lately. I just don’t feel up to anything complicated.

    • Isabella Muse

      that’s ok Sarah. Some of us just aren’t there! And that’s totally cool! <3!

  • Eraser

    It will be interesting to see if that prediction comes true. Already, even if I apply no other cosmetic, I do at least a wash of eyeshadow and my brows.

    Now which look will best complement my new Hello Kitty mask…

    • Isabella Muse

      girl let’s not talk brows mine are messyyyyyyyyyyyyyyy!

  • kellly

    I wasn’t aware of the “lipstick index” but I was aware that aside from palettes, nobody was creating new single eye shadows any more, and all I could see when I was shopping anywhere were palettes and LIPSTICKS everywhere. Personally, I’d rather buy single eye colors than 12 colors, 11 of which are either duplicates of what I already have or are colors I’ll never use, and spend $40-plus instead of half that or less. I remember “the old days” when companies like L’oreal and Revlon came out with seasonal color collections and would have beautiful ads for them in magazines. I guess those days are gone forever, but I’m hoping that single eyeshadows and mascaras become a “thing” again. I’ll be happy. I have 3 times more than I need of lipsticks now.

    • Isabella Muse

      I sure hope those days return because I miss them but I dunno, it might never be like that again! I will say if masks go into the Fall/Winter we might be seeing a lot more focus on eye looks!

  • Randi Macdonald

    Personally, I have no desire for any new makeup. I have enough. I especially won’t buy any lipsticks/lipgloss. It feels like a waste of $$ when no one will see it. I worked in a flower shop for Mother’s day week and was so excited because I could wear my favorite long wearing lipstick. ( we didn’t let the public into the shop) Beauty bakerie in Versailles. I love it so much that I have 2 backups. At this rate, it will last me another 20 yrs.

  • Tammie

    We really need seasonal drugstore makeup collections back. I miss them so much!

    • Isabella Muse

      Agreed. Seasonal drugstore makeup is a thing of the past. They sort of do one major launch every other season. It sucks!

  • Nicole T

    I heard Jeffree Star may do singles have you heard anything about that?

    • Isabella Muse

      I’m sad to say I haven’t. I don’t really follow a lot of what he does. I’d really like to dive into Blood Sugar but I feel like it’s a palette I’d likely use once to go clubbing or something ;-D

  • TruthHurts

    2001 was a good year of beauty in my opinion. Not that we need a recession but it can be good for the makeup world!

    • Isabella Muse

      That’s very true. We def don’t need a recession but recessions do work for the makeup industry. Kevin James Bennett was raving somewhere on social media, bless his soul, about how the recession will be game changing for the way beauty works right now and how it will tie in to revenue for brands and gurus. I wish I could find his rant but he does so many it’s hard to keep track lol!

  • CatG

    Wow, I feel like I’m pretty reflective but somehow I hadn’t thought about this, though I had advised a friend in passing the other day to just play up her eyes and worry less about face makeup now. I have a lot of shadows I bought around six months ago (retail therapy) that I haven’t even tried yet, so it feels like my time to shine.

    • Isabella Muse

      I think eye makeup is the wave of our future ;-D it covers our under eyes a bit too so no need for concealer haha!

  • Natalie

    Eyeshadow palettes are my very favorite cosmetic! I don’t care for single eyeshadows as I like a variety of colors in 1 place and I don’t want to deal with a bunch of small individual packaging. I don’t mind if I already own a few colors in other palettes, often even with the same brand the color is actually slightly different or the formula is different. I’m also attracted to fun, pretty packaging! I guess I would consider a single eyeshadow if it was a really unique color I didn’t have.

    I love applying eyeshadow too, and I like that it’s very easy to remove at the end of the day just washing my face. I love highlighter, but sadly don’t wear that or bronzer with this mask stuff going on, and no lip products either πŸ™ just clear lip balms.

    • Isabella Muse

      Mine too but palettes have been pretty heavy lately and plentiful! I think we can do with a bit of a change! But you’re right! Having it all in one place really helps especially when traveling or storing!

  • Shannon

    I plan to purchase the Jeffrey Star Cremated e/s palette! I would love to have all these colors in one place.

      • Isabella Muse

        first palette purchase that is as I have purchased his concealer!