Bath & Body Works, Let’s Stop With the Happy Mother’s Day, Happy Birthday, Etc Labels
Who gets terribly annoyed with Bath & Body Works Candles that come out with those dumb “Happy” labels? Happy Birthday, Happy Mother’s Day, Happy Valentine’s Day, these labels are my biggest pet peeve and send me into a rage.
You might be wonder but why?
Ok, so on some level Bath and Body Works probably thinks this is a cute gift idea. Get a candle for your best mate’s birthday, gift one to your dear old mum at Mother’s Day, they may feel these labels are really adorable and gift worthy.
BUT…
I think this is a an evil marketing scheme!
You know how Bath and Body Works is notoriously awful about releasing candles that are renamed but smell like something they already launched and you probably already own. It drives me bats that’s for sure.
We all know Bath & Body Works is big on repetitive fragrances so I have to admit when lifeinsidethepagedailyfinds on Instagram posted new body care with these dumb gift labels on them I did a mental eye roll. They now have Happy Birthday labels slapped on Champagne Toast. I’m sure they’ll do more of these. I personally hate them. They are confusing as sometimes you’re thinking it’s some new scent but in reality it’s a Signature Fragrance but a new label! I guess it’s cute for gifting but some part of me is like, “Yeah sure! You’re trying to get me to buy this without checking that small print which says “Champagne Toast” under the bigger Happy Birthday label!”
What do you think of these celebration labels?
Are they cute for gifts?
Or do you find them annoying thinking they are new fragrances being released?
I have to admit when I saw the Happy Birthday label I got excited thinking they were releasing a birthday cake scent and later being disappointed after reading the smaller print that said it was Champagne Toast.
Booooooo!
My feelings are hurt!